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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

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October 2018 Leadership Development Carnival

Lead Change Blog

Welcome to the October Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, creativity and inspiration, development, engagement, team building, and more. Creativity/Inspiration. Development. Leadership Tips for Managing Emotions.

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Personal Branding at Work

Career Advancement

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

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Talent Management in the Digital Age: Attracting and Retaining Top Talent

Strategy Driven

In the bustling business landscape of London, talent management has become a crucial element for organizational success. The digital age has transformed the way businesses operate, necessitating a shift in talent management strategies to keep pace with technological advancements and the evolving workforce.

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November Leadership Development Carnival

Lead Change Blog

Leadership Development Carnival! Inspiration/Creativity. Development. Rebecca Elvy of Rebecca Elvy provided Time Management: Make the Most of What You’ve Got. Inspiration/Creativity. Check out these creative ways to tell your company story and see how some of today’s biggest brands’ stories stand out.””

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Branding Trends To Improve Your Business In 2022

Strategy Driven

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

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