Brand Crisis Finance Marketing 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.
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N2Growth Blog
SEPTEMBER 28, 2020
In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.
HR Digest
AUGUST 17, 2020
labor market, then turn to strategies to help HR leaders navigate this uncharted terrain. labor market, increasing the number of unemployed Americans by more than 14 million between the months of February and May alone. Given those numbers, it’s easy to forget the strength of the job market previous to the crisis.
The Horizons Tracker
JULY 13, 2020
Obviously the very act of laying off large numbers of people suggests the firm involved is not in good shape, but the researchers wanted to test how the impact of layoffs differs from other forms of organizational crisis, such as poor publicity or breaches of ethical norms. Unique crises. Financial consequences.
N2Growth Blog
DECEMBER 1, 2010
The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Contrast this with the feelings you have when you hear an awful sound-bite that makes a leader look either uninformed or unintelligent.
N2Growth Blog
AUGUST 9, 2010
All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.
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