In the CEO Afterlife

SEPTEMBER 12, 2011

Crisis Management: The Ultimate Test of a Leader. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

MAY 5, 2020

The one place where you shouldn’t be decreasing spending is your marketing strategy. Email marketing has an advantage that no other marketing type has. Ensure that your message during this crisis is pitch-perfect. Firstly, select a keyword that fits your brand. Opportunity for expression.

Marketing Strategy 67

Marketing Strategy Marketing Strategy Discount 67

Strategy Driven

APRIL 22, 2021

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas.

Marketing 65

Marketing B2B Planning Advertising 65

Modern Servant Leader

DECEMBER 30, 2022

In times of crisis, great leaders are prominent in their apologies and prolific in the media. Leaders with great teams in place to manage the crisis internally, should be on a media blitz tour, accepting responsibility and continuously communicating their plans and progress to fixing the situation. Brand Your Changes.

Airlines 188

Airlines Leadership Short-term Long-term 188

Leading Blog

JULY 16, 2021

Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. Throughout my career, whenever I was facing a crisis or felt rudderless, I attacked fear, uncertainty, and doubt and any stirrings of the imposter syndrome by referring to factual reality. And then there’s winning.

Self-aware 266

Self-aware Public Relations PR Brand 266

Strategy Driven

NOVEMBER 28, 2022

Those of us that made it through the difficulties of the Covid-19 pandemic have faced further hard times in the form of a cost of living crisis. Invest in Marketing. Marketing is going to be your best friend during these difficult times. Different approaches work for different brands.

Budgeting 103

Budgeting Consultative Cost Brand 103

Great Leadership By Dan

NOVEMBER 27, 2019

These people are said to be ‘always focusing on the next crisis’. Sam Hua and Nan Hua are founding partners of Shanghai H&H Marketing Consulting Company and the authors of SUPER SIGNS: Taking Your Brand To The Ultimate Level. This was Nokia’s problem. Sometimes they’re accused of faking it to keep their employees in line.

Company 291

Company Brand Crisis Strategy 291

Modern Servant Leader

DECEMBER 30, 2022

In times of crisis, great leaders are prominent in their apologies and prolific in the media. Look at the Tylenol cyanide poisoning crisis for an example here. Brand Your Changes Trust is damaged. One way to help regain the trust is to brand your changes. Yet that’s not enough. Southwest knows they screwed up.

Airlines 130

Airlines Leadership Short-term Long-term 130

Strategy Driven

AUGUST 29, 2020

The ongoing global health crisis has really shown businesses that can pivot to new ways of working will be the businesses that survive, and those that don’t will be the businesses that fail. When brands don’t sell online, it can cost them millions. In a post-COVID world, we’ll all be looking at buying and selling very differently.

Ryan 123

Ryan Retail Crisis Price 123

In the CEO Afterlife

AUGUST 23, 2011

Distant Replay: My Mid-Life Crisis. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). I didn’t know it, but I was on the way to a mid-life crisis. Main menu Home. Leadership. Share it: Tweet.

Crisis 100

Crisis CEO Brand Apparel 100

HR Digest

JULY 1, 2021

During the 2008 global financial crisis (GFC), BCG and the European Association for People Management surveyed 3,400 executives, including 90 senior human resources leaders in more than 30 countries, to see how they were responding. Stories matter for your brand. The most frequent action was to roll back on recruiting.

Media 111

Media Brand Crisis Skills 111

Leading Blog

MAY 16, 2020

Autonomous machines will take on repetitive, dangerous physical tasks and provide a new way for brands to reach consumers. Expect blockchain to underpin brand-oriented supply chains that give brands more control over their suppliers. The current crisis requires us all to think and act differently. Be ready.

Innovation 265

Innovation Supply Chain Technology Wireless 265

Strategy Driven

JUNE 20, 2021

Your audience has learned new behaviors during the health crisis. Indeed, Google is the holy grail of marketing and customer acquisition for small businesses. People are looking online for your brands. Your social media activity will help position your brand’s attractiveness and popularity. Not sure where to start?

Engineering 88

Engineering Brand Media Discount 88

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 469

Human Resources Globalization Diversity Resources 469

Brigette Hyacinth

APRIL 9, 2020

There are chief executives across industries who are cutting their pay—even to zero—as part of their strategy to mitigate the impact of the coronavirus crisis. Any effort a company is putting to keep their staff will go a long way in sustaining the culture and brand. They are your best brand ambassadors.

Company 115

Company Short-term Long-term Emotional Intelligence 115

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Building something as important as your personal brand and reputation requires the same attention you would give any crucial career asset.” Authentic personal brands have almost a magical quality to them.” What are some of the hallmarks of an authentic personal brand? Lida Citroen.

Reputation 121

Reputation Brand How To Media 121

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Strategy Driven

JUNE 18, 2015

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. These disparities are also among the biggest misperceptions that both online and offline marketers hold. Companies that do this effectively will most certainly amass market share.”.

Crisis 50

Crisis Strategy Brand Telemarketing 50

HR Digest

OCTOBER 7, 2020

COVID-19 is the most severe crisis since the Second World War: companies are losing workforce rapidly around the world. During unprecedented times such as the COVID-19 crisis, organizations may take preemptive measures to survive the economic shock. Hire from inside your company. The power of predictive analytics. Use of tools.

Management 98

Management Supply Chain Crisis Scenario Planning 98

Marshall Goldsmith

AUGUST 15, 2011

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107

Advice Execution Marketing Prahalad 107

In the CEO Afterlife

FEBRUARY 25, 2013

Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You? This person was offended by the brand name of a whimsical beer marketed by the Earls Restaurants chain. Gr eat marketers see problems as glorious opportunities.

Brand 198

Brand Politics Media Creativity 198

In the CEO Afterlife

MAY 10, 2018

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus.

Maturity 159

Maturity Tips Entrepreneur Bottom-up 159

Strategy Driven

APRIL 7, 2021

COVID-19 has raised serious questions for businesses, primarily how can they respond to the crisis and what changes will it cause going forward for consumers? Be clear about brand purpose. Many brands stuck to the side lines with traditional marketing until the outbreak was under control.

Audience 76

Audience How To Marketing Brand 76

HR Digest

OCTOBER 6, 2021

But this may be easier said than done, as organizations that are looking to compete in today’s competitive talent market feel compelled to match competitor moves and respond to workers’ expressed preferences as quickly as possible. 7 in 10 leaders today say they’re challenged to find talent with the right skills.

Human Capital 105

Human Capital Trends Globalization Attrition 105

Leading Blog

NOVEMBER 13, 2017

Crisis leadership in action. Andy is the founder and president of Cunningham Collective , a marketing, brand and communication strategy firm dedicated to bringing innovation to market. Discover Your Positioning DNA and Dominate Your Competition , and the host of the popular podcast Marketing Over Ice.

Leadership 161

Leadership COO Commitment Education 161

N2Growth Blog

DECEMBER 1, 2010

The difference between the two aforementioned examples is that great leaders have mastered the art of finding the right message regardless of the medium, market, or constituency being addressed. Contrast this with the feelings you have when you hear an awful sound-bite that makes a leader look either uninformed or unintelligent.

Blog 290

Blog Audience Brand Influence 290

N2Growth Blog

OCTOBER 28, 2010

Anyone paying attention to current events has recently witnessed that it doesn’t really matter whether you’re a politician, investment banker, CEO, or just an average citizen, when it comes to making a simple decision, managing a crisis, or attempting to exploit an opportunity, timing is everything.

Blog 403

Blog Leadership Self-aware Crisis 403

Skip Prichard

FEBRUARY 8, 2021

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s. His vision was—.

Charisma 144

Charisma Bond Leadership Brand 144

The Horizons Tracker

JULY 13, 2020

Obviously the very act of laying off large numbers of people suggests the firm involved is not in good shape, but the researchers wanted to test how the impact of layoffs differs from other forms of organizational crisis, such as poor publicity or breaches of ethical norms. Unique crises. Financial consequences.

Advertising 95

Advertising Automotive Restructuring Price 95

Coaching Tip

JULY 16, 2015

It was true as well of brand recognition and financials. After I left Kodak, as a marketing specialist, to take a new leadership position in another industry in 1973, Fujifilm's technology was catching up with Kodak's and by the 1980s Fujifilm had technically surpassed Kodak in nearly all varieties of film. What did Fujifilm do?

Film 70

Film Crisis Innovation Brand 70

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 65

Brand Globalization Banking Long-term 65

Great Leadership By Dan

DECEMBER 19, 2019

The unusual part was in managing this crisis that attracted national headlines. It was in the early years of my career when we had developed the corporate branding signature line: 'Leadership with Trust.' The demands were refused, and negotiations went on for over a year. It tested leadership mettle. His accolades are countless.

Leadership 161

Leadership Ethics Morale Brand 161

In the CEO Afterlife

DECEMBER 11, 2012

If the public didn’t want to pay that price, they could always buy Henkel or a private label brand. As much as ‘branded’ companies pride themselves on being differentiated, ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. I faced this issue in the fiercely competitive coffee market.

Price 162

Price Discount Brand Incentives 162

Strategy Driven

JANUARY 31, 2011

Many established actors in the health care industry – including insurers, brokers and providers – are searching for ways to increase their market clout. Many insurers simply exit a market once a rival negotiates an MFN. Johns Hopkins is not alone. It’s easy to see why competition drives down costs.

Crisis 63

Crisis Health Care Insurance Newsletter 63

N2Growth Blog

DECEMBER 20, 2010

Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust. Bottom line - toxic individuals kill productivity, and if allowed to run unchecked can have a much broader and deeper impact on an organization than one might think.

Environment 419

Environment Blog Due Diligence Brand 419

N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. ” “The reality is and the brand pharmaceutical market, this isn’t an EpiPen issue. So $137 per pen.

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150