N2Growth Blog

OCTOBER 5, 2022

We reach out to highly-qualified passive candidates who are not actively looking for positions and are not part of an application process and market our clients’ opportunities to them. Executive Search Consultants Who Understand the Market . Greater Access to Executive Talent (greater candidate pool) .

Execution 392

Execution How To Process Marketing 392

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

Lead Change Blog

JANUARY 2, 2015

Logos, Brands, Slogans. Our world is saturated with advertising, marketing and branding, but are you missing the big picture? The true measure of branding success is when the logo stands alone without any adornment, when the consumer base at large has a brand recognition of the logo. …Your face is your logo.

Leadership 150

Leadership Brand Definition Emotional Intelligence 150

Lead Change Blog

JANUARY 2, 2015

Logos, Brands, Slogans. Our world is saturated with advertising, marketing and branding, but are you missing the big picture? The true measure of branding success is when the logo stands alone without any adornment, when the consumer base at large has a brand recognition of the logo. …Your face is your logo.

Leadership 150

Leadership Brand Definition Emotional Intelligence 150

Leading Blog

JULY 16, 2021

Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake it till you make it.” Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.

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Self-aware Public Relations PR Brand 266

N2Growth Blog

NOVEMBER 30, 2023

Understanding the Importance of an Executive Director in an Organization’s Success An organization’s success can be influenced by the strategic leadership and guidance provided by its executive director. This individual plays a pivotal role in shaping the vision, mission, and overall direction of the organization.

Execution 235

Execution Committee Long-term Objective 235

CEO Blog

SEPTEMBER 27, 2011

I have been thinking a lot lately about my brand - specifically, my CEO brand. Some parts of my brand may not serve me as well as they once did. Discover Your CEO Brand - Secrets to Embracing and Maximizing Your Unique Value as a Leader by Suzanne Bates. Your Brand is in essence your reputation.

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Brand CEO Books Review 133

Leading Blog

JUNE 11, 2021

Most entrepreneurs are imbued with a super-strong work ethic and boundless optimism. If you are successful in building a brand, “even though the business is not yet profitable, it should continue. A brand is the ultimate sustainable advantage and should be fully exploited.”. Mistake #5: The Wrong Team. Avid the sunk cost trap.

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CPA How To Entrepreneur Price 303

Strategy Driven

SEPTEMBER 6, 2019

Although marketing a well thought out wellbeing plan effectively is often overlooked, we can provide insight into how to avoid this, giving valuable advice garnered from considerable knowledge in this field over many years. Well the good news is this is relatively easy to achieve and does not cost thousands of dollars.

Strategy 94

Strategy Leadership Ethics Cooper 94

Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215

Brand Press Release Discount Customer Loyalty 215

N2Growth Blog

JANUARY 6, 2024

While technical competencies and leadership acumen are essential in any executive role, nonprofits often require additional skills specific to their sector. While particular skills, such as leadership, strategic thinking, and communication, are essential for any executive role, specific competencies are necessary in the nonprofit sector.

Execution 387

Execution Diversity Long-term Metrics 387

N2Growth Blog

DECEMBER 13, 2010

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. If you check your ego at the door and give a thoughtful, introspective evaluation of your ability, it is likely that you’ll learn something about your leadership abilities or lack thereof.

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Blog Leadership Benchmarking Tactics 366

Lead on Purpose

JUNE 17, 2009

Read David’s post Positioning magic at the top end of the market. Filed under: Market-driven Tagged: | David Meerman Scott , positioning , Steve Cohen , success « Does your firm have the wrong type of leaders? The video about Steve is also well worth watching.

Brand 100

Brand Taylorism Taylor Godin 100

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

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Brand Examples Career Godin 68

Great Leadership By Dan

SEPTEMBER 26, 2013

leadership style. In mature markets, banks are rushing to play catch up with this kind of mobile service before smart new competitors outwit them. Claiming 37,000 customers to date, Betterment is proof that customers will happily move their money to the easier, cheaper place even if it lacks the kudos of an established brand.

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Banking Leadership Business Model Competitive Advantage 251

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

JANUARY 17, 2011

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

Press Release 236

Press Release Strategy Discount Leadership 236

Women on Business

JANUARY 3, 2011

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

Press Release 238

Press Release Discount PR Leadership 238

The Horizons Tracker

MAY 10, 2021

We might imagine that prestigious and high growth firms with excellent brands will be more inclined to toe the line, ethically speaking, for fear that their brands may be tarnished by any scandals. ” Cooking the books.

Commitment 73

Commitment Analysis Sample Ethics 73

Engaging Leader

SEPTEMBER 4, 2013

As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […].

Examples 159

Examples Conference Marketing Strategy Trends 159

Coaching Tip

JUNE 24, 2015

study of nearly 400 organizations by Lee Hecht Harrison has identified that 54% of employers plan to increase investments in leadership development in 2015. Only 5% of employers plan to decrease investments, and a further 41% reported leadership development investments will stay the same. Team leadership 4. Ethical behavior 9.

Leadership Development 70

Leadership Development Development Leadership Talent Management 70

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. If the public didn’t want to pay that price, they could always buy Henkel or a private label brand. The natural competitive reaction is to join the discount fray and recover lost market share.

Price 162

Price Discount Brand Incentives 162

In the CEO Afterlife

DECEMBER 7, 2014

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

Strategy Driven

MARCH 15, 2019

That relationship is built on trust, but in a post-truth world brands are faced with a serious challenge: so much of modern life is defined by mistrust. I believe that for brands, trust and truth are the most important games in town. But just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

Supply Chain 75

Supply Chain Brand Advertising PR 75

Rich Gee Group

NOVEMBER 22, 2010

Develop a Personal Brand – Get specific on what you do. Get Shareaholic Tagged as: Book Yourself Solid , Branding , Clients , Marketing , Michael Port , Sales { 2 comments… read them below or add one } Michael Port 11.23.10 Why People Buy What You’re Selling – The philosophy behind their actions.

Books 248

Books Licensing Bottom-up Ethics 248

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. If the public didn’t want to pay that price, they could always buy Henkel or a private label brand. The natural competitive reaction is to join the discount fray and recover lost market share.

Price 148

Price Discount Brand Incentives 148

Women on Business

JANUARY 10, 2011

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Eat more of this, less of that. This post was mentioned on Twitter by Sylvia Lafair, Ph.D,

Press Release 194

Press Release Strategy Discount PR 194

Rich Gee Group

DECEMBER 6, 2010

They were a little small (but they did look beautiful – almost brand new). Surprise #1: She then looked in the shoe for my size to send me a Brand New Pair. at 7:15 AM Most people forget that Customer Service is Marketing. Unfortunately — I ran into a problem when I received my shoes back in the mail. Guess what happened?

How To 248

How To Licensing Ethics Video 248

N2Growth Blog

AUGUST 5, 2010

I don’t know about you, but it’s almost as if we have raised a generation of leaders who feel they have a moral and ethical obligation to be politically correct – WRONG. In the end, leadership that adopts politically correct behavior and thinking places themselves and their organizations at great peril.

Politics 375

Politics Blog Leadership Diversity 375

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Women on Business

NOVEMBER 22, 2010

Related posts: 5 Lessons I’ve Learned about Leadership The economic waves have settled a bit and my company. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments. Did you wake up eager and ready for the learning and relationship challenges that were there each day?

Education 170

Education Press Release Leadership Development Development 170

Women on Business

DECEMBER 20, 2010

Right now I am researching the first section of my new book “Dipping in the WELL: Women Executive Leadership Learning”. Related posts: Leadership and a Cup of Tea The next six weeks of winter are the challenging ones. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new.

Press Release 192

Press Release Discount PR Leadership 192

Great Leadership By Dan

FEBRUARY 19, 2019

And you demonstrate the work ethic that will push your company to reach its goals. We all have personal styles that drive our leadership images. To your team, your work in these areas is every bit as important as how you manage your company’s brand and market share. You establish yourself as the organizational authority.

Objective 244

Objective Airlines Learning-by-Doing Ethics 244

Women on Business

JANUARY 18, 2011

Leadership is about being a model of behaving in ways that create cooperation and collaboration. Related posts: Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments.

Press Release 150

Press Release Discount PR Leadership 150

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. In the CEO Afterlife.

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CEO Human Resources Library Brand 256

N2Growth Blog

APRIL 25, 2010

Tenure Kills Brands : As an organization expands and continues to promote mediocre talent up through the ranks, you’ll notice that growth will eventually slow, quality and customer service suffer, and eventually these negative attributes will be reflected in declining brand equity. Thanks for stopping by Drew.

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Loyalty Blog Brand Follow-up 419