Harvard Business Review

AUGUST 29, 2013

However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. To begin to mend the CMO-CIO relationship, it''s important to understand the source of each side''s frustrations.

CIO 8

CIO Chief Information Officer Marketing Technology 8

Harvard Business Review

AUGUST 27, 2013

Managing this rapid change and fostering innovation while "keeping the trains running on time" is the primary leadership role required of any CIO, new or old. These are core tenets that all CIOs need to hold close. The lesson here for new CIOs, in Higher Ed or elsewhere, is to know your audience and know them well.

CIO 8

CIO Positioning PPM Information Technology 8

Harvard Business Review

NOVEMBER 9, 2012

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). In some instances, it may be necessary to align the CEO on a plan, but a united recommendation between the CMO and CIO has a better of chance of success.

CIO 8

CIO Chief Information Officer Norton Technology 8

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

JULY 31, 2013

But there''s a catch for CIOs and other tech-minded executives: to keep creating opportunities, companies must keep changing the experience or fall behind. By studying what customers do with social media, and identifying their sharing patterns, companies can provide attractive online social content at the right time to the right people.

CIO 8

CIO Technology Media Information Technology 8

Harvard Business Review

JULY 24, 2012

Helping my smaller vendors grow and get established is in my interest," notes Patty Morrison , CIO of Cardinal Health — and the kind of dynamic customer advocate ideal for any technology firm. "So It's great career development for them.". So I'm willing to do what I can to help you grow your customer base.

Reference 13

Reference CIO PR Learning-by-Doing 13

Harvard Business Review

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 13, 2012

Then came the cloud, which only heightened frustration with IT's lack of velocity in delivery, and managers flocked to outside vendors to automate various business processes, from customer relationship management to supply chain reporting to social media analytics. Shadow IT has been freshly-labeled "departmental IT.".

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

FEBRUARY 9, 2011

The system, which is not connected to the internet, will meet this challenge by integrating data and analytics from multiple models of each problem in parallel to rapidly develop a set of possible solutions before selecting the best one — and answer in English. One of Watson's biggest hurdles will be the ambiguity of natural language.

CIO 14

CIO System Project Call Center 14

Harvard Business Review

JUNE 18, 2013

media companies. Recent allegations of the theft of top-security information connected to the development of sophisticated weapons and air defense systems have only heightened concerns about the security of the nation''s networks. The first focuses on the concept of enhanced public/private information sharing and developing standards.

Cooper 8

Cooper CIO Risk Management Telecommunications 8

Harvard Business Review

MAY 22, 2013

One predictable result of this activity has been increasing demand from marketing and sales leaders to find more such advocates to showcase, in some cases creating a "beast that needs to be fed" similar to what you see in traditional media channels — like sports or the entertainment industry — that experience rapid growth in popularity.

PR 8

PR CIO Reference How To 8

Harvard Business Review

MAY 8, 2018

What you didn’t know is that during the 2016 season, the NFL made major league-wide improvements to its radio frequency technology, both to prevent interference from media using the same frequency and to prevent tampering. This was a development led by John Cave, VP of football technology at the National Football League.

CIO 8

CIO Analysis Technology System 8

Harvard Business Review

MAY 31, 2012

boss, Ina Drew , the former head of their unit in of the bank's, the Chief Investment Office (CIO); and CEO Jamie Dimon, to whom the CIO reported who oversaw the CIO. Although the media has spoken loosely about a company "clawing back" pay, there are, in fact, different ways to hold responsible individuals to financial account.

CIO 8

CIO Committee Risk Management Banking 8

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The campaign developed impressive tools to better optimize the efficiencies and effectiveness of both their digital and traditional media buys. It was that good.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

APRIL 18, 2013

It means building a profile of each customer, based on transaction and social media data (e.g., Developing customer trust requires managing interactions sensitively in an environment of increased transparency. their comments on Facebook and LinkedIn). This transparency works both ways.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

MARCH 9, 2018

These companies spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent. At P&G, then-CEO Bob McDonald was asked to leave by his board, as was Ford CEO Mark Fields.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

DECEMBER 5, 2016

You can’t read the pages of the mainstream or business media without being impressed by the opportunity. Every CIO I meet tells me that they are excited at the potential of analytics for their business. Yet, although the power of analytics is common currency, it’s spoken of far more often than it’s practiced.

Competitive Advantage 8

Competitive Advantage Software CIO Analysis 8

Harvard Business Review

APRIL 16, 2013

For example, take an IT security firm targeting the CEOs, CIOs, and general counsels of small healthcare providers. Determine what these clients value most (speed, cost, etc.) and how they measure the impact — tangible and intangible — of their service providers/partners. Communication Marketing Strategy'

Bottom-up 8

Bottom-up Press Release Sample CIO 8

Harvard Business Review

OCTOBER 26, 2015

Starwood CIO Martha Poulter told me that Starwood’s strategy is to try to amaze their guests so they will share their experiences through their social channels. SPG Keyless and the Botlr were both developed using cross-functional teams including collocated members from Technology, Brands, Security, Procurement, Marketing, and IT.

Company 8

Company Hotels Travel Class 8

Harvard Business Review

JUNE 16, 2016

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. The CIO of HP Inc., The call center logs customer complaints.

Productivity 8

Productivity Products Wireless Technology 8

Harvard Business Review

JANUARY 28, 2015

Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics. This required a change in the media buy metrics to focus on “likely margin” versus “likely sales.” Build a structure for collaboration.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. The timetable for implementing these projects is often months, not years. This is giving rise to a schizophrenic IT organization.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

MAY 13, 2015

Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. To accomplish this, OTT demands that brands reconfigure their relationships with media companies, agencies, and third-party data platforms. Connecting the dots.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

AUGUST 1, 2013

Consider: Standards-based (rather than proprietary) technologies in mobility, Internet protocols and open API''s demand shorter application and infrastructure development cycle times. CIOs need to provide infrastructure at a lower cost and with more agile capability. Today''s CIO Needs to Be the Chief Innovation Officer.

CIO 8

CIO Technology Telecommunications Information Technology 8

Harvard Business Review

JUNE 26, 2017

But despite the different timescale, the challenge for real estate executives is not unlike the one facing CIOs: to make sure a new investment will not quickly become obsolete. To achieve the curvature of a perfect circle while minimizing landfill use, the project developed its own concrete plant. Photo courtesy of Apple.

Real Estate 8

Real Estate Technology Hedge Project 8

Harvard Business Review

FEBRUARY 18, 2015

Customers via social media have access to more information about suppliers, their products and prices, and others’ experiences. Those practices were developed at other companies pursuing different strategies. Companies now typically expect experimentation in R&D and product development.

Process 8

Process CIO Strategy Marketing 8

Harvard Business Review

JUNE 4, 2015

According to the AFL-CIO , the actual number is closer to 331 to 1 in the United States (most other developed countries have lower ratios than the U.S., but are still higher than the ideal). It’s one thing to ask whether people are aware of the realities of these ratios, however. .”

Norton 8

Norton Retail CEO Discount 8