Harvard Business Review

AUGUST 17, 2012

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products. The same challenge applies to start-ups that market solar lamps in India. Even in the U.S.,

Venture Capitalist 14

Venture Capitalist Early Adopters Entrepreneur Magazine 14

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods.

Marketing 8

Marketing Licensing Short-term Long-term 8

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Ultimately, unlike my failure modes, improving performance is often merely a matter of feedback, course correction, and some coaching. Trustworthiness is never entirely pure.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

MAY 28, 2013

Although a veteran in the film business, Katzenberg had no experience with animation and little appetite for it. It depicts a central film asset that in very precise ways infuses value into and is in turn supported by an array of related entertainment assets. Illustration: @1957 Disney.

Film 10

Film Franchising Industry Resources 10

Strategy Driven

MAY 25, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Ultimately, unlike my failure modes, improving performance is often merely a matter of feedback, course correction, and some coaching. Trustworthiness is never entirely pure.

Company 50

Company Venture Capitalist Film Reputation 50

Strategy Driven

APRIL 22, 2011

Worse, it sets a precedent for this type of authentic behavior that over time can trap a leader into an expectation or pattern of always behaving that way – and over the course of years this is a soul-destroying situation. No wasted film, slides, or prints. Of course not. It is the end of you as a leader.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

JANUARY 12, 2011

This includes communication within the core team, broadly in your organization, and with key stakeholders outside the organization, including your distribution channel partners, suppliers, journalists, investors and of course, existing and potential customers. Use skits, storyboards, and films to develop customer personas and scenarios.

Innovation 15

Innovation Brand Project Storytelling 15

Harvard Business Review

JANUARY 22, 2016

How many people in operations truly understand what it takes to run finance or HR, and vice versa? Of course, I’m not advocating that everyone quit their jobs to start a business. And, of course, you might think about starting a business on the side. It doesn’t have to be something big.

Company 8

Company Finance Real Estate Fashion 8

Harvard Business Review

DECEMBER 18, 2012

Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. But there is another, different story brewing that could change the course of robotics, work and the future of business. Double Robotics doesn't replace the human with a robot.

Technology 8

Technology Film Operations Conference 8

Harvard Business Review

DECEMBER 8, 2011

When Apple first introduced the desktop operating system to the public with the Macintosh , they strictly enforced the look-and-feel of programs to ensure that users would feel comfortable with each new program. There are times of course, when you are doing something quite novel.

Retail 14

Retail Film Comparison Productivity 14

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". And with good reason. So how does this work?

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). Judgment of course is what is required when all the facts that can be assembled dont make a decision obvious.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

In the CEO Afterlife

NOVEMBER 4, 2012

Now of course we are all suffering from the same affliction. The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. Well of course not. Can’t be done. It became a contest. Winner gets to keep his job.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JUNE 23, 2015

of course). Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business. I met the band at this inflection point. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. The company was in free fall. The results were amazing.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JULY 12, 2011

Microsoft and Intel, as is well known, have long sought alternatives to their being fused at the hip — Microsoft seeking alternative chip platforms for its software, and Intel supporting additional operating systems. PDF) But that would leave you out of the game for many new technologies and markets, where alliances are essential.

Management 11

Management Airlines How To Pharmaceuticals 11

Harvard Business Review

MAY 25, 2012

The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. This approach can be applied beyond product features to business models and operating approaches as well.

Ries 15

Ries Business Model Entrepreneur Agility 15

Harvard Business Review

JUNE 3, 2016

Barely Opera was the result of a project that was part of a course at Stanford University’s Hasso Plattner Institute of Design (“d.school”). As part of the course, two students worked with SFO to help the Opera think about how to best use a new 299-seat facility that would open in early 2016.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

MAY 9, 2013

The old agency businesses may still have time to correct their course, but they must start now. MoFilm, Poptent, and Tongal, for example, focus on video production for television and web films. Advertising Innovation Marketing'

Advertising 9

Advertising Brand Innovation Creativity 9