Lead Change Blog

FEBRUARY 4, 2020

Jeff Evans of Designed Learning shared Influencing Without Direct Control. What I want is influence with others so that I am heard, and my ideas are utilized.” Marcella asks, “How many people does it take to change an organization’s strategy? Communication. I believe our search for power is the wrong search.

Leadership Development 268

Leadership Development Development Leadership Simon 268

Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

Innovation 58

Innovation Strategy Customer Loyalty Loyalty 58

HR Digest

AUGUST 11, 2023

Strategies to Promote HR Ethics Now that we have explored the significance of ethics in human resource management, let’s delve into practical strategies that HR teams can employ to promote ethical practices within their organizations.

Human Resources 98

Human Resources Ethics Resources Management 98

Strategy Driven

AUGUST 4, 2021

Now that those days are gradually behind us, every business owner must develop strategies for generating sales. There are, however, viable strategies that you can incorporate into your business processes to acquire customers and drive sales. This article explores a few of those vital strategies.

CRM 68

CRM Call Center Price Incentives 68

HR Digest

NOVEMBER 16, 2022

There are a hundred and one things you could improve about your retention strategy, but there’s always that one thing that makes the employees feel ignored and makes them leave. Loyalty can mean different things to different people. If your employees are loyal, they tend to show the good sides of your organization to customers.

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Loyalty Customer Loyalty Bottom-up Influence 98

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. I like to think I am a sophisticated consumer who is not influenced by marketing and brand. I liked the chapter on "Brand Inside - Why People are the Key to your Branding Strategy".

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Brand Franchising Customer Loyalty Reputation 162

N2Growth Blog

SEPTEMBER 4, 2011

By Mike Myatt , Chief Strategy Officer, N2growth. Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). Put simply, relevant messages are engaging because they connect – they add value.

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Audience Chief Executive Officer Media Content 321

Tanveer Naseer

DECEMBER 20, 2016

For instance, RightNow found that 73 percent of consumers say friendly customer service staff can help them to “fall in love” with a brand. Customer service influences your reputation Another reason why it is important to review your customer service is because it has a huge bearing on your reputation.

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Performance Review Review Loyalty Customer Loyalty 100

N2Growth Blog

JANUARY 3, 2011

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. That is the question that many a business is forced to ask at some point during their life cycle. I Think Not.

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Restructuring Blog CEO Brand 305

N2Growth Blog

NOVEMBER 15, 2010

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

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Loyalty Blog Leadership Brand 417

Strategy Driven

FEBRUARY 29, 2016

A mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances. The only omission from the strategy is that it leaves out “what” to persist with. A definite purpose backed by burning desire for its fulfillment. And if you read the above and didn’t “get it.”

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Definition Cooper Absenteeism Customer Loyalty 50

Strategy Driven

MAY 16, 2016

While you may believe that you determine your own philosophy, much of it is pre-determined or influenced by your home environment during childhood. After that, it’s up to you to seek influencers and mentors. People who impact the way you think, and create the motivation that drives your actions. Gitomer and Buy Gitomer.

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Succession Education Mentor Customer Loyalty 51

Strategy Driven

MAY 12, 2014

Maybe that’s why Hill’s Think and Grow Rich and Carnegie’s How to Win Friends & Influence People have been on bestseller lists for 70 years. Pretty cool, eh? These books aren’t 70 years old, rather they were 70 years ahead of their time. The first chapter ends the same way it began. With one sentence of immortal wisdom. About the Author.

Customer Loyalty 51

Customer Loyalty Competitive Advantage Books Seminar 51

Strategy Driven

APRIL 22, 2013

Have an objective and a strategy. Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. In less than two hours I had 9 new followers, and 43 re-tweets or favorites that reached (influenced) MORE than 75,000 people. New followers per day – 30-50. Here are 3.5

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. Use a Customer Feedback Loop. And that’s where the customer feedback loop comes in.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

APRIL 18, 2016

…to Napoleon Hill who also said, “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.”. . …to Dale Carnegie who said, “It isn’t what you have or who you are or where you are or what you are doing that makes you happy or unhappy.

Succession 50

Succession Customer Loyalty Seminar Books 50

Strategy Driven

NOVEMBER 12, 2012

I love the hardbound vintage book, but I’m finding that reading on my iPad’s Kindle app provides the perfect strategy to increase my desire to read in spare moments. How to Win Friends and Influence People by Dale Carnegie. It’s full of applicable ideas to make you think and strategies to implement immediately. About the Author.

Books 56

Books Open-book Benchmarking Godin 56

Strategy Driven

FEBRUARY 1, 2016

Dale Carnegie ( How to Win Friends & Influence People ) says by becoming genuinely interested in them. What is engagement? Better stated, how can you engage other people to become interested in you and your product or service? And he’s partially right. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer. About the Author.

Open-book 50

Open-book Customer Loyalty Long-term Seminar 50

Strategy Driven

NOVEMBER 18, 2013

Let me give you the good news, and the sales news… There are several strategies you can employ to get around the bidding process, or legally and ethically change the bidding process. Ask for a clause to be put into the RFP that states all claims must be backed up with customer testimonial videos as proof. Gitomer and Buy Gitomer.

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Proposal Price Long-term Customer Loyalty 58

Strategy Driven

APRIL 1, 2013

Conversational is the best communication strategy. A finish that ends in a commitment from the prospective customer? All of them are based around the 75-year-old business book classic, How To Win Friends and Influence People. Do your gestures indicate and confirm a relaxed, confident style? How succinct is your message?

Customer Loyalty 50

Customer Loyalty Skills Seminar Books 50

Harvard Business Review

JANUARY 19, 2011

In the last couple of years, every auto giant has launched alternative vehicles, which they've been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing). Of course, as Sexton reminds me, strategy is one thing, but execution is another.

Strategy 15

Strategy PPM Long-term Short-term 15

Strategy Driven

JULY 27, 2015

Dale Carnegie ( How to Win Friends and Influence People ) says by becoming interested in them. What is engagement? Better stated, how can you engage other people to become interested in you and your product or service? And he’s partially right. This philosophy gives the advantage to someone else - your competitor. About the Author.

Open-book 50

Open-book Customer Loyalty Long-term Competitive Advantage 50

Strategy Driven

NOVEMBER 4, 2013

For the smaller, greener, and less connected salespeople of the world, how do you keep a strategy in mind at all times to help land clients such as AT&T, Best Buy, or Taco Bell? UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

APRIL 23, 2012

GOOD NEWS IS: You can influence both your image and your reputation with your CONSISTENT PERFORMANCE. The reason I’m harping on speaking and writing is because they are the foundation of the two most important elements of your success: image and reputation. Everyone wants to have a great image. Everyone wants to have a great reputation.

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Reputation Open-book Customer Loyalty Seminar 66

Strategy Driven

OCTOBER 22, 2012

Dale Carnegie, author of the 70-year bestseller, How to Win Friends and Influence People , nailed it in 1915 when he penned his most dominant principle, “Any fool can criticize, condemn, and complain (and most fools do).”. There should be a law that says all criticism must be followed by a solution, an answer, a resolve, or an idea.

Customer Loyalty 56

Customer Loyalty Seminar Short-term Learning-by-Doing 56

Strategy Driven

JULY 15, 2013

Who else is influenced by or involved with your product? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. If you don’t want your company’s social strategy to fall flat, there are some guidelines you’ll need to follow. Actually, scratch that “up-and-coming” part – social media is already here.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

FEBRUARY 13, 2013

This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV.

Advertising 9

Advertising Discount Media Customer Loyalty 9

Harvard Business Review

MAY 25, 2018

Influence vs. Affluence. We see peer influence as a growing force in determining where consumers spend money and what attracts them to brands. Stop resting on comfortable assumptions about the strength of your brands, your customer loyalty scores, or current success. Tap influence.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

AUGUST 4, 2017

To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. But for brands with a more conservative sensibility, alternative social media strategies can work as well.

Retail 8

Retail Brand Apparel Discount 8

Eric Jacobson

MAY 28, 2021

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Eric Jacobson

FEBRUARY 22, 2021

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve.

Marketing 65

Marketing Loyalty Brand Customer Loyalty 65

Strategy Driven

OCTOBER 17, 2018

These should include text, email, and social media, depending on which your customer is most comfortable with. Younger age groups may prefer to use social media while those over 40 might prefer to call customer care. The industry you’re working in can also influence the channels you choose to use.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

DECEMBER 29, 2011

Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. Oh look, a squirrel! Video interview. Audio podcast.

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Video Porter Charisma Customer Loyalty 15

Harvard Business Review

APRIL 3, 2015

But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. The truth is, I assumed the scale of the response on social media plus my customer loyalty merited a response from the airlines. Did the airlines just not see the story?

Media 8

Media Airlines Travel Brand 8

Strategy Driven

NOVEMBER 19, 2021

Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert.

Retail 108

Retail Supply Chain Software Marketing 108

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

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P&L Banking Marketing Call Center 14