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30 Influencers Behind the Brands We Love

Lead Change Blog

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. The eBook is based on a study that PureMatter and Leadtail collaborated on. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.

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Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

As we go forward, the world of marketing online is going to change again. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Photo courtesy of Pixabay.

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How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

With the advancement of technology, consumer behavior has changed. Today, marketing and winning over customers is not the difficult part. You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Manage your entire pipeline and close more deals.

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85% OF COMPANY SHORTFALLS ARE CAUSED BY INTERNAL BREAKDOWNS

Coaching Tip

Self-Coaching Leadership Books in ebook or paperback editions: . For the largest companies, this number rises to 94 percent. Can't Get Enough Leadership , . Develop Leadership Skills: A Mobile Reference Guide , Ask the Coach . . Related articles.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.

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Bookseller Leadership Mistakes

Coaching Tip

Tom Borders told me that they decided to hire a CEO whose experience was in retailing versus a strategic marketing expert. The new retail-oriented CEO decided to close down their website, fire their internal website experts and contract out information technology by having their books sold through Amazon.com.

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What matters in 2010?

Lead on Purpose

Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Hutchins Seth and his coauthors are trying to get five million downloads of the ebook. Read Seth’s post about the ebook here. What matters in 2010?

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