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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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7 Effective Strategies for Managing Customer Data

Strategy Driven

Product development, marketing, and pricing, among others, are all influenced by the data the business has. A customer data platform or CDP is one of the most important tools for organizations. A customer data platform or CDP is one of the most important tools for organizations. Be Ethical. Use a Customer Data Platform.

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4 Ways to a Better Bottom Line

Lead Change Blog

Even more, we have a moral and ethical business obligation to be savvy in how the world works. What these programs are lacking are the tools necessary for employees and organizations to cultivate a global mindset. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. Understand customer behavior.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. Having said that however, these tools are simply that…tools.

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Playing the Long Game: The Employee Retention Process in HR

HR Digest

Amidst their country’s tech talent shortage, HP Indonesia is doing its best to focus on its employee retention instead of acquisition efforts, according to Human Resources Online. While it can feel like a localized issue, such market changes are just as possible in U.S.

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Find Your Small Business Loans and Grants Here :: Women on Business

Women on Business

Of course, you’ll need to read the eligibility requirements for each program, but the tool provides a great place to start your search! You simply answer 14 questions using the digital search form and a list of loans and grants from federal and state agencies that you might qualify is returned to you immediately.

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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.