Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. They get it.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

OCTOBER 24, 2012

Not only did we surpass our goals, we also thoroughly enjoyed and benefited from that process as individuals. Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. Consider a project with the goal of making food taste good with less sodium.

Team 9

Team Succession Hypercompetition Teamwork 9

Harvard Business Review

JANUARY 12, 2011

Make thinking visible to help teams stay on track and reinforce their goals. For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. Use skits, storyboards, and films to develop customer personas and scenarios. Don't lose sight of the horizon.

Innovation 15

Innovation Brand Project Storytelling 15

Strategy Driven

APRIL 22, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. There are two basic operating modes for organizations under high-stakes execution pressure. The CMO agreed, and the meeting took place. It is the end of you as a leader.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. 5) Operational Transparency -.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats.

CIO 8

CIO ROI Agility Information Technology 8

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. Promote and graphically portray your company’s designated cause-related marketing activities. Determine goals. With cameras now on phones, people are snapping more pictures than ever before. Seek out supporters, early-on.

Strategy 95

Strategy Budgeting Audience Risk Management 95

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

JUNE 23, 2015

Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business. Our business now operates like a tech startup, with less hierarchy and far more agility.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

JULY 23, 2013

The film, produced by Coca Cola , features street scenes of people being kind and happy in well-known Cairo locations. One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.".

Brand 8

Brand Globalization Advertising Storytelling 8

Harvard Business Review

JULY 12, 2011

The negotiators achieved their goal and closed a clever and profitable deal. Microsoft and Intel, as is well known, have long sought alternatives to their being fused at the hip — Microsoft seeking alternative chip platforms for its software, and Intel supporting additional operating systems. It can work, but it's rare.

Management 11

Management Airlines How To Pharmaceuticals 11

Harvard Business Review

FEBRUARY 1, 2013

Eighty-five percent of respondents indicated that a Big Data initiative was planned or in progress, with almost half using Big Data in an operational capacity. In order to achieve this goal, many of the firms interviewed have established a new business metric for measuring the value of their Big Data initiatives — Time-to-Answer (TTA).

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

JUNE 5, 2013

Over the years, I''ve seen tough-as-nails CEOs abandon their normal prudence when dealing with China and its potentially vast market. It''s a dangerous trap, not just for the media companies that I know best but for any company trying to operate or expand in China. China Ethics Global business'

Magazine 8

Magazine Globalization Film Politics 8