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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform.

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5 Positions Companies Need To Navigate Digital Transformation

N2Growth Blog

This shift from the current Programmatic Era to the new AI Era will be transformative and disrupt companies and entire markets. Ultimately, it is strategy rather than technology that will drive value creation. From there, low hanging fruit opportunities can be incubated. So where to start?

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Looking For Leadership

N2Growth Blog

link] ATIG Dear Mike, "I've found that 90% of problems companies have on-line are created by management, not technology" David Segal Why not E-leader ( participative) for better decision making to do the right thing ? We must slow down the technology speed and its consequences. Thanks, Sami impassioned Hi Mike.

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The New Psychology of Business Models

Ask Atma

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. He defined the information float as the amount of time information spends in any media channel.

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Case Study: Should an Emerging-Market Incubator Help U.S. Businesses?

Harvard Business Review

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

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0511 | Larry Downes: Full Transcript

LDRLB

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

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Innovation Is Marketing’s Job, Too

Harvard Business Review

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.