How Quickly You Decide to Trust…and Why You’re Likely Wrong
Leading with Trust
NOVEMBER 13, 2023
How much time do you think it took you to read this sentence? The average person reads approximately 238 words per minute, so that 13-word sentence probably took you about 3.25 seconds to read. How long do you think it takes you to make an initial assessment of another person’s trustworthiness? Try 1/10 th of a second. A study by two Princeton psychologists, Janine Willis and Alexander Todorov, revealed that people assess the facial features of others in milliseconds and form judgements about th
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