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Why You Should Never Be Stagnant: The Importance of Continuous Improvement

Joseph Lalonde

If your competitors are constantly innovating and evolving, then so should you – if not, they’ll soon outpace you and leave you in their dust. Product Quality: Keep striving to make your products the best they can be. Innovation: Invest in research and development to create new products or services that meet customer needs.

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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

With the current economic state and people innovating like they are, it won’t be long before the competition gets even more as the leads get less. One of the most challenging business challenges is when the finances get tight after a few bad months. Reliable Suppliers. Search Engine Optimization.

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The Value Of Corporate Thought Leadership

The Horizons Tracker

The study analyzed a representative sample of 310 companies from the S&P 500 index that maintained an active presence on LinkedIn, spanning 99 sectors and eight overarching categories including services, basic materials, consumer goods, finance, healthcare, industrial goods, technology, and utilities.

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New Research Explores The Commercial Consequences Of Collective Layoffs

The Horizons Tracker

Similarly, the researchers believe that layoffs don’t necessarily reflect the quality of the firm’s offering, in the way that product-harm crises inevitably do. The researchers compared these with the advertising effectiveness and price sensitivity of each of the brands over this timeframe, and also between countries.

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. We decided to discontinue all of our paper bags, and only give the consumer one choice – the vacuum pack – and come out with bold advertising.”

Brand 100
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The Importance Of Trademarks To Startups

The Horizons Tracker

. “We hypothesized that trademarks play two important roles: a protective role, leading to better product market performance; and an informational role, signaling higher firm quality to investors,” the researchers say.

IPO 52
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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271