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What a Mechanical Shark Can Teach Us About Leadership and Innovation

Leading Blog

The scene is famous for the way it terrified audiences without ever showing the titular shark. After all, this was the scene he needed to “hook” the audience and keep their attention throughout the entire movie. In fact, an original, revolutionary vision isn’t innovation at all (and it certainly isn’t leadership).

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To Blog or Not to Blog?

N2Growth Blog

Most of you who have been following this blog know that I’ve been an a strong evangelist of social media, and perhaps even more so of blogging for several years now. By any category analysis or analytical standard blogging has obviously developed into a powerful communication medium.

Blog 345
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Five Strategies for Your Brand to Stand Out

Strategy Driven

To craft a compelling UVP, you must thoroughly understand your audience and where their pain points lie. Invest in professional branding that reflects your UVP and resonates with your audience. A well-crafted and relatable brand story can help you connect with your audience on a much deeper level.

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Social Media Responsibility | N2Growth Blog

N2Growth Blog

But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. In fact, I hope that some in Bill Nye’s audience were attempting to contact emergency services, but I rather suspect that this was not the case for most of them. However what incensed me was how the crowd reacted.

Media 419
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

However, recent technological advancements and industry shifts have expanded and evolved this role significantly. It is now expected that a CMO strikes a harmony between pioneering innovation and maintaining commercial acumen, a balance intrinsic to the realization of substantial business growth.

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Great Leaders Leverage Great Messaging | N2Growth Blog

N2Growth Blog

The Market “is&# the Message : This view of messaging values the target audience above all else. Furthermore, the best content or spokesperson in the world communicating to the wrong audience, with the wrong message, or through the wrong medium is likely to miss the mark.

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Buzzwords Aren't All Bad | N2Growth Blog

N2Growth Blog

A person could either take several minutes to explain the evolution of technologies, mediums, shift in content paradigms, engagement practices and market dynamics that came together to make the Internet a more valuable and efficient space, or they could just utilize &# social media&# as a descriptive aid to make the connection.

Blog 360