Leading Blog
APRIL 12, 2024
Success Is a Pitfall Past success kills innovation. To innovate, you need to let go of those things. Innovation’s Dirty Little Secret Innovation means discovering, not inventing. Create powerful visuals, become great at telling stories, invite others in, and think big, but don’t get too far ahead of your audience.
Leading Blog
DECEMBER 17, 2018
The scene is famous for the way it terrified audiences without ever showing the titular shark. After all, this was the scene he needed to “hook” the audience and keep their attention throughout the entire movie. In fact, an original, revolutionary vision isn’t innovation at all (and it certainly isn’t leadership).
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N2Growth Blog
DECEMBER 7, 2010
Most of you who have been following this blog know that I’ve been an a strong evangelist of social media, and perhaps even more so of blogging for several years now. By any category analysis or analytical standard blogging has obviously developed into a powerful communication medium.
N2Growth Blog
NOVEMBER 17, 2010
But the audience was oh-so quick to grab their phones and tweet/IM/Facebook about what they were watching. In fact, I hope that some in Bill Nye’s audience were attempting to contact emergency services, but I rather suspect that this was not the case for most of them. However what incensed me was how the crowd reacted.
N2Growth Blog
DECEMBER 1, 2010
The Market “is&# the Message : This view of messaging values the target audience above all else. Furthermore, the best content or spokesperson in the world communicating to the wrong audience, with the wrong message, or through the wrong medium is likely to miss the mark.
N2Growth Blog
AUGUST 22, 2010
When there’s enough intrigue to keep a film crew busy, enough &# ah-ha&# moments for disconnected CEOS, and enough shock and dismay to satisfy a nationwide TV audience then I submit to you that the issue we’re discussing today is a very real one…Many CEOs are simply out of touch with their businesses.
Strategy Driven
OCTOBER 26, 2023
To craft a compelling UVP, you must thoroughly understand your audience and where their pain points lie. Invest in professional branding that reflects your UVP and resonates with your audience. A well-crafted and relatable brand story can help you connect with your audience on a much deeper level.
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