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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos. You’re not alone.

B2B 145
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Book Review: Find Your Next

LDRLB

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Books 119
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Book Review: Find Your Next

LDRLB

Drawing inspiration from the human genome project, Kates asserts that leaders need to see their system less as a group of silos and more as a living organism, which DNA that can be broken down into six basic elements: Product and service innovation. Customer impact. Process design. Talent and leadership. Secret sauce. Trendability.

Review 98
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Why B2B Companies Struggle with Collaborative Innovation

Harvard Business Review

Collaborative innovation is a hot topic in the B2C space, where it overlaps with crowdsourcing, but we see B2B players taking an interest as well. Nonetheless, innovating with customers should work well in B2B, as it should give companies a deeper knowledge of their customers and promote a trusting relationship.

B2B 8
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Genecians Journey Into Corporate Giving

Mills Scofield

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Projects-With-Purpose: Bringing a Community Volunteer Program to Lif e Chatham and Geneca teams at work. Each project is completed within 48 hours, consisting of both personal and company release time. Our First Project.

Ryan 130
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How to Write a Job Description

ExactHire - Leadership

Perhaps you’re writing a job ad for what your company calls a project manager. But many industries employ project managers. Someone searching for a position as an IT project manager would not be a good fit for a litigation support project manager. Include keywords that specify required skillsets.

How To 59
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How to Write a Job Description

ExactHire - Leadership

Perhaps you’re writing a job ad for what your company calls a project manager. But many industries employ project managers. Someone searching for a position as an IT project manager would not be a good fit for a litigation support project manager. Include keywords that specify required skillsets.

How To 52