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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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How To Stay Marketable And Keep Your Job

Lead Change Blog

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? Listen in as Bonnie shares actionable tips for how to stay marketable in a virtual world, and how to align yourself for the best possible outcome within your career during this crisis. Learn more and register here.

Marketing 245
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Maximizing ROI With Smart Marketing Automation Strategies

Strategy Driven

And one of these variables is smart marketing automation strategies. For this reason, today we want to focus on how to use marketing automation to calculate ROI. Understanding ROI Maximization ROI maximization refers to the process of increasing the return on investment for every marketing dollar spent. Start reading.

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

This blog pens down the 6 effective tips that entrepreneurs must adopt to increase their returns on investment. Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. 6 Effective Digital Marketing Tips For Entrepreneurs.

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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 261
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Top Tips For Content Marketing

Strategy Driven

Content marketing is an essential part of any marketing strategy for any business, especially for those that operate online. Content marketing is the creation, publication, and distribution of online content, with the aim of reaching a hyper-focused audience and converting them into loyal customers. Set Clear Goals.

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