Harvard Business Review

JUNE 4, 2018

Think of an enterprise Netflix, Amazon, or Spotify for marketers; the same technology enhancing customer choice now empowers managerial decision. That makes simple and engaging user experience design for management key. These insights will be immensely useful for top management.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

AUGUST 25, 2016

Technology facilitates greater transparency and visibility throughout enterprise ecosystems. To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? Real-time situational awareness dramatically increases. How does that data get shared (inclusiveness)?

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Rudderless Leadership. What do I mean by this? Absolutely not.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? Customers Decision making Information & technology'

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. Are you competing on the basis of on-going product or technological innovation?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

MAY 31, 2011

Chevron used a global brand team formed with top-level operating people representing country and product silos charged to sponsor a process that would lead to a coherent brand portfolio and brand management system. Too often silos are constrained and fail to create brilliant offering or marketing innovations.

Brand 14

Brand Aaker Objective Team Building 14

In the CEO Afterlife

OCTOBER 17, 2011

So, wouldn’t you expect a heck of a lot more company attention to commercial brands? Wouldn’t you expect greater care in stewarding brand identity, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Today’s economy screams for change in the process of branding.

Brand 168

Brand CEO Stage-Gate SWOT 168

N2Growth Blog

JUNE 11, 2010

Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

SEPTEMBER 20, 2013

Content Innovation. Very importantly, they were able to avoid costly technology and implementation programs that would have surely fell short of usage and revenue expectations. The innovation consulting firm Innosight often refers to “$50 million in 5 years” as a reasonable target for a brand new business.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

AUGUST 20, 2012

More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers. Embrace Industry Disruption.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

APRIL 8, 2015

” A growing body of neuroscience research has begun to reveal the exact ways in which information age technologies cut against the natural grain of the human mind. We once asked a global technology firm’s leadership to try a “stone age” solution as they conferred on how to implement a newly hatched strategy.

Team 8

Team Supply Chain Workshop Drucker 8

Harvard Business Review

FEBRUARY 16, 2011

Increasingly, businesses need 2-in-1 leaders to help cope with everything from globalization to quickening innovation to shorter product lifecycles. They ask themselves big, searching questions like: "What new trends and technologies could possibly undercut our current business?" "Are Are our new ideas big enough? Valuable enough?"

Parcell 11

Parcell CEO Airlines Trends 11