Lead Change Blog

MAY 15, 2017

If Napoleon lived in the technology era, would he have a Twitter account? Social media is much more than an opportunity for smart marketing. Even the people who once fell under the description audience now have the power to create content, share values, and influence other people to accept their opinions. I bet he would.

Media 219

Media Leadership Audience Content 219

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

JANUARY 9, 2017

Kala spends hours every week reviewing and labeling examples of questionable content. Sometimes she’s helping tech companies like Google, Facebook, Twitter, and Microsoft train the algorithms that will curate online content. A hybrid of humans and AI is remaking retail, marketing, and customer service.

Content 8

Content Trends Media Advertising 8

Strategy Driven

MAY 25, 2011

In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. This content is intended for personal and non-commercial use only.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

OCTOBER 8, 2012

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content. Film distributors want to control who sees movies, and herds viewers into theaters.

Information 15

Information Content Open-book Price 15

Strategy Driven

JULY 27, 2019

Go the next step by editing in a 30 second intro to personalize the content. This takes very little time and can be filmed with a camera at your desk. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation. Sean founded vidREACH.io

Video 10

Video Gordon Film Creativity 10

Strategy Driven

MAY 25, 2011

In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. This content is intended for personal and non-commercial use only.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

AUGUST 27, 2012

The fact of the matter is that periodically, technologies or business model innovations allow start-ups to enter industries offering services that are generally cheaper and more accessible, but of far lower quality. Youtube, Hulu, and Amazon may not offer good enough content to satisfy the majority of Americans.

Rogers 15

Rogers Telecommunications Disruptive Innovation Innovation 15

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

APRIL 22, 2011

In my book, I recount an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. This content is intended for personal and non-commercial use only.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

OCTOBER 18, 2012

Film ratings. As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed. Such a list would be very valuable, given the costs of the marketing and inducements it would save. Customer attrition.

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

MARCH 7, 2013

As advertisers and their agencies continue to experiment with the technological possibilities, it's not hard to imagine reaching the ultimate end, depicted in the 2002 Tom Cruise film Minority Report. (Certainly not me, as I watched Mad Men commercial free.) If you haven't seen it, check out the Gap store scene here on YouTube.

Advertising 8

Advertising Brand Media Film 8

Strategy Driven

MARCH 31, 2011

contents of notes and accents). Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers. Bars of music.

Transportation 68

Transportation Consultative Film Strategic Planning 68

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. The irony is that its principal corporate contributor (Eastman Kodak) fell by the wayside, a victim of changing technologies. Promote and graphically portray your company’s designated cause-related marketing activities.

Strategy 97

Strategy Budgeting Audience Risk Management 97

Harvard Business Review

MARCH 22, 2017

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. How technology is transforming transactions. Insight Center.

Creativity 11

Creativity Film Decentralization Reputation 11

Harvard Business Review

OCTOBER 24, 2017

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing to Take Chances.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

MAY 3, 2016

Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing to Take Chances.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

JUNE 23, 2015

Technology has forced music artists to completely rethink the way they approach their businesses. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. We’ve all had to adapt. I met the band at this inflection point.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

MARCH 6, 2013

As disruptive innovations enter the market with faster velocity and increased firepower, entrepreneurs are finding themselves dealing sooner and more intimately with the law. and urged Congress to outlaw the technology. and urged Congress to outlaw the technology. In the U.S., In the E.U.,

Innovation 8

Innovation Disruptive Innovation Constraint Entrepreneur 8

Harvard Business Review

APRIL 2, 2013

In recent years, many new sources of customer influence have become available thanks to technology advances, with significant new power to shape how customers think about products, services, and company reputations.

Advice 9

Advice Review Reputation Engineering 9

Harvard Business Review

OCTOBER 6, 2015

In Don Siegel’s 1956 film shocker Invasion of the Bodysnatchers a California doctor becomes convinced that his patients are being taken over by alien replicants. The very technology that makes creativity important is limiting it because of the way we’re choosing to make jobs work.” Attentional poverty.

Film 8

Film Drucker Technology Kahneman 8