6 Concepts for Creating What People Love Before They Know They Want It
NOVEMBER 22, 2011
Demand is created in the gaps between what we really want and the goods and services we settle for. Demand creators figure out how to solve the big and little hassles we all face—and they make our days easier, more convenient, more productive, and simply more fun,” writes Adrian Slywotzky in Demand. Slywotzky has identified six insights and behaviors of demand creators: Make it Magnetic. Demand creators begin with a very tough realization: Very Good does not equal Magnetic.