Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it''s a wonder we have any innovative products at all. Effective means of boosting innovation already exist, but not enough companies are making use of them. You know those baby sea turtles that get eaten by birds and crabs on their way from the nest to the water?

Venture Capitalist 8

Venture Capitalist Venture Funding Innovation Incentives 8

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it’s a wonder we have any innovative products at all. Effective means of boosting innovation already exist, but not enough companies are making use of them. It’s like that. It doesn’t have to be this way. You can see why: For decades in the U.S.,

Venture Capitalist 8

Venture Capitalist Venture Funding Innovation Incentives 8

Harvard Business Review

APRIL 10, 2014

This is more than just a smart marketing campaign. Training programs that encourage the use of robots to achieve goals – not just by playing with them, but by building them — encourage participants to use their creativity and natural curiosity to overcome problems through hands-on experiences.

Education 12

Education Human Resources Participative Training 12

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. 15,000), a website, pirated films of wildlife massacres that were "youtubed", and a network of supporters in online forums.

White Paper 10

White Paper IPO Media Film 10

Ask Atma

MAY 20, 2012

The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. The more trust that exists between players, the more efficiently the system, market, or organization will work. One part of fostering creativity and innovation is to accept the inevitable failures.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

OCTOBER 24, 2012

Not only did we surpass our goals, we also thoroughly enjoyed and benefited from that process as individuals. Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. — can play a huge role in doing so.

Team 9

Team Succession Hypercompetition Teamwork 9

Harvard Business Review

MARCH 28, 2016

Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. A misunderstood story. By 2005, Kodak ranked No. digital-camera sales (No.

Company 8

Company How To Technology Strategy 8

Strategy Driven

APRIL 22, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. Because innovation requires it. No wasted film, slides, or prints. In my book, I recount an incident that took place at a famous, fast-growing technology company. The CMO agreed, and the meeting took place.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

MARCH 2, 2015

They can miss important shifts in the market simply because the telltale signs don’t fit nicely within their models. In fact, my research has shown that in knowledge industries, rookies tend to outperform experienced staff in innovation and speed). If they start to wander, try these questions: What is the fundamental goal?

Learning Curve 8

Learning Curve ROI Film Learning-by-Doing 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. Here''s a start to that conversation.

CIO 8

CIO ROI Agility Information Technology 8

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. The same fate had fallen the electronics industry, whose innovator (the Thomas Edison Electric Company) fell behind others in leading the trends and usage. Determine goals. Show employees as being engaged in community activities.

Strategy 95

Strategy Budgeting Audience Risk Management 95

Ask Atma

MAY 3, 2011

If you use the limitations of your resources as a design criterion you can often engender a whole new dimension of innovation. You can even apply this discipline to aspects of personal life, like goal setting. The goal is to learn to let the environment direct your next move rather any personal agenda.

Creativity 56

Creativity Brainstorming Constraint Learning-by-Doing 56

Harvard Business Review

JUNE 23, 2015

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. Cat Yu for HBR. The Curious Incident of Brand Disintermediation.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

JULY 17, 2013

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 9

Marketing How To Brand Storytelling 9