Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. They'd certainly done their homework.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

DECEMBER 27, 2010

Innovation is more than whiz-bang technology; consider different strategic intents (e.g., new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! What is the best way to disrupt a market? Something different that has impact. How should I look?

Innovation 15

Innovation Govindarajan Disruptive Innovation Business Model 15

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

JANUARY 8, 2013

In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built.

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions. They confidently seize opportunities.

Management 12

Management Tacit Knowledge Diversity Leadership Pipeline 12

Harvard Business Review

DECEMBER 18, 2012

Shared enthusiasm and beliefs are valuable assets when pushing for a goal. Health care, wireless communications, real estate, information technology, and airlines are all major industries that consistently confuse and turn off their customers, leading to mistrust and disloyalty. How could so many "experts" have gotten it so wrong?

Real Estate 8

Real Estate Wireless Industry Airlines 8

Harvard Business Review

MAY 5, 2014

Now in its second year , the initiative’s goal is to create a world where no woman dies from complications during pregnancy and childbirth. Businesses gain their strategic focus from understanding the “customer” ? The vast majority of these deaths don’t have to happen, which make these losses even more tragic.

Supply Chain 8

Supply Chain Health Care Self-aware Franchising 8

Harvard Business Review

MARCH 23, 2012

How many organizations would rely mainly on intuition when taking a new product to market? The goal is simple: put the right people with the right skills in the right work. When faced with a major investment decision, how many organizations would bet their success on a gut feeling? Second, how can we simplify our processes?

Metrics 12

Metrics Parcell Call Center Productivity 12

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 23, 2016

Our goal was to uncover the right mix of messages and channels to better align and create increasingly refined customer segments. Measuring Marketing Insights. At this stage, users mature with their use of technology and turn to more technical resources to expand their knowledge. Insight Center. Turning data into action.

Company 8

Company Content Information Software 8

Harvard Business Review

AUGUST 17, 2015

At the same time, technologies like selfie sticks, Fitbits, and wearable video cameras are making people comfortable monitoring their own calorie consumption, sleep patterns, heart rate, friends, family, and daily experiences. .”

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Some companies don’t have the systems and technology to segment and profile customers.

Short-term 11

Short-term Learning-by-Doing Participative Human Resources 11