LDRLB

APRIL 13, 2020

Is it market share of products? Is it a plurality—just the largest market share? Well, in a lot of cases it’s not actually the goal of any leader to have a terrible mission statement; it’s the process that they used to write one. Or how about this one: “Undisputed marketplace leadership.”

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

The Practical Leader

OCTOBER 26, 2022

” The Theory X leaders at the retreat had trouble seeing the disconnect between endorsing HR’s plans for engagement focus groups and gathering input; with their inclination to mandate office facetime. Do it with people to meet shared goals. Management decides who gets rewarded and recognized for meeting their goals.

Policies 59

Policies Morale Report Survey 59

The Practical Leader

MAY 29, 2019

Look beyond the “spot market” for talent. Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project. Engage employees in the transition instead of herding them through it. Collaborate to deepen the talent pool.

Agility 55

Agility Organization Henderson Focus Group 55

LDRLB

APRIL 13, 2020

Is it market share of products? Is it a plurality—just the largest market share? Well, in a lot of cases it’s not actually the goal of any leader to have a terrible mission statement; it’s the process that they used to write one. Or how about this one: “Undisputed marketplace leadership.”

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

HR Digest

APRIL 9, 2024

Additionally, how do these initiatives align with broader organizational goals, and what progress has Cardinal Health made toward achieving its well-being objectives? In the past few years the labor market has been volatile, and human capital strategies have been thrown into the spotlight.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 17

Marketing Metrics Agility Budgeting 17

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Prepare and test questions in advance. Begin and end on time.

Mayo 158

Mayo Execution Executive Coaching How To 158

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. The right culture makes it easy for employees to create the connections needed to foster collaboration and unite teams as they work toward common goals. The right culture attracts and retains better talent.

How To 108

How To Middle Management Reputation Short-term 108

Harvard Business Review

MAY 6, 2015

Schneider Associates (SA) partnered with The Pollack PR Marketing Group (PPMG) to uncover the unique personalities and preferences of iGens. We believe the findings apply to marketing of all types. Focus groups also found that iGens want more robust content and better designed websites.

Marketing 8

Marketing How To Brand Media 8

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 10

Marketing Metrics Agility Budgeting 10

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 72

Franchising Marketing Strategy Strategic Planning 72

Harvard Business Review

AUGUST 10, 2018

I have led focus group discussions about meditation apps and created websites and content campaigns for prominent skin care lines, juice cleanse companies, and mental health apps. The goal is to create space for yourself, to experience curiosity and explore without pressure.

Stress 15

Stress Metrics Morale Goal 15

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. The company interviewed teens in focus groups before launching the product to find out which features to include in their new internet-enabled TV.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

MAY 16, 2018

They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. The company conducted employee focus groups and found that working there didn’t actually feel like working for a global company. Let Your People Do the Talking. Forward-looking attributes.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

APRIL 28, 2016

Specifically, we see three ways to include make security efforts more empathetic: Consumer-driven goals that are actionable and specific. By researching the cultural and physical contexts in which people use your products, you can define better, more precise goals for those products. What would help them feel safe?

Tools 8

Tools Engineering Rate of Return Focus Group 8

Harvard Business Review

OCTOBER 11, 2016

Yet, even smart companies are often clueless about how to leverage their employees’ insights that would enable them to tap into this huge and exploding Latino market — a market that is projected to reach $1.7 ” Multinational companies based in the US are desperate to unlock this growth market.

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

DECEMBER 27, 2010

new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility. What is the best way to disrupt a market? Which customers should I target?

Innovation 16

Innovation Govindarajan Disruptive Innovation Business Model 16

Harvard Business Review

AUGUST 21, 2015

In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. As she explains in her “ Marketing Analysis Toolkit: Pricing and Profitability Analysis ,” there are five zones of elasticity. What is price elasticity?

Price 8

Price Debt to Equity Ratio Marketing Metrics 8

Harvard Business Review

SEPTEMBER 15, 2014

A big goal requires a “thick we” network — a community of people who feel responsible for collaborating toward a shared purpose that they see as superseding their individual needs. Network members readily participated in focus groups and collaborated with Gilbert’s group to develop new programs and store designs.

Gilbert 9

Gilbert Participative Cooper Network Economy 9

Harvard Business Review

AUGUST 10, 2012

economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. Additional data was collected through interviews, focus groups and, most importantly, through observation. The goal of the survey was to understand the needs of the future customer.

Education 14

Education Sample Case Study Survey 14

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

SEPTEMBER 4, 2013

CEB reported in HBR last year that the most important factor in creating customer "stickiness" was "decision simplicity," i.e. the ease of getting credible information in the midst of marketing noise. Intentionally including people who dislike your product or service in a focus group can lead to more provocative conversations.

Brainstorming 8

Brainstorming Loyalty Industry Strategy 8

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions. Others wanted power in order to bring out the best in their teams and foster an inclusive culture.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

DECEMBER 18, 2012

Shared enthusiasm and beliefs are valuable assets when pushing for a goal. There are many research methods for better understanding customers, and you may be using them already: ethnographic research, focus groups, surveys, in-store intercepts, and so on. How could so many "experts" have gotten it so wrong? How do we fix this?

Real Estate 8

Real Estate Wireless Industry Airlines 8

Harvard Business Review

JULY 17, 2013

We now tend to focus on empirical data from survey results and analytics or customer insights from feedback forms and focus groups constrained by what the company knows to ask. The real risk here is that no one sees the customer as an actual human being.

Company 8

Company Audience Consensus Advertising 8

Harvard Business Review

JUNE 8, 2018

In interviews, we heard from a participant in TAP who cited this approach as critical to her career goals and recent promotion. Both the J&J and American Express programs have elements aligned with what we heard in interviews and focus groups.

Development 12

Development Participative Conference Innovation 12

Harvard Business Review

MARCH 23, 2012

How many organizations would rely mainly on intuition when taking a new product to market? The goal is simple: put the right people with the right skills in the right work. When faced with a major investment decision, how many organizations would bet their success on a gut feeling? Second, how can we simplify our processes?

Metrics 13

Metrics Parcell Call Center Productivity 13

Strategy Driven

JUNE 7, 2013

Rather than discussing the taste of the food, I asked about his desired legacy and the Big Picture goals of the organization. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups.

Franchising 63

Franchising Budgeting Pryor Consultative 63

Harvard Business Review

MAY 5, 2014

Now in its second year , the initiative’s goal is to create a world where no woman dies from complications during pregnancy and childbirth. Businesses gain their strategic focus from understanding the “customer” ? The vast majority of these deaths don’t have to happen, which make these losses even more tragic.

Supply Chain 8

Supply Chain Health Care Self-aware Franchising 8

Harvard Business Review

JANUARY 8, 2013

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built. What does it mean for your company and industry? What should it mean?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

MAY 19, 2011

Inner city neighborhoods where obesity runs highest are jammed with fast food outlets, and markets with fresh produce are rare. In focus groups throughout the state, mothers routinely believed that they were doing their best for their kids. The barriers were substantial. Fast food is cheap, tasty and convenient.

Succession 12

Succession Long-term Short-term Budgeting 12

Harvard Business Review

AUGUST 29, 2012

Breaking down silos and decision-making hierarchies, understanding customers better, bringing products to market faster — these are imperatives for many companies today. It used to be that most of our customer feedback came in word form, either via the web site or in focus groups.

Rogers 8

Rogers Learning-by-Doing Training Process 8

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 23, 2016

Our goal was to uncover the right mix of messages and channels to better align and create increasingly refined customer segments. Measuring Marketing Insights. This includes speaking opportunities, focus group participation and sales references as well as involvement in cross- and up-sell opportunities. Insight Center.

Company 8

Company Content Information Software 8

Harvard Business Review

AUGUST 17, 2015

Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable.

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” At Hootsuite, the social media management platform, marketing and human resources executives collaborate to do this.

Short-term 12

Short-term Learning-by-Doing Participative Human Resources 12