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Complimentary Resource – Big Business Marketing on a Small Business Budget

Strategy Driven

small businesses are using online tools and social media along with traditional tactics to challenge competitors with smart, targeted marketing practices. The most successful small businesses learn how to leverage digital tools and tactics while retaining historically-proven tools, such as results-driven direct mail.

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When Pirates Meet Advanced Analytics

Harvard Business Review

The latest statistics from the International Maritime Bureau (IMB) show a 54% drop in reported incidents during the first half of 2012 as compared to the same period in 2011, some of which is certainly attributable to improved analytics. But travelers and businesses still face a big challenge from pirates. Visualization is key.

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When Pirates Meet Advanced Analytics

Harvard Business Review

The latest statistics from the International Maritime Bureau (IMB) show a 54% drop in reported incidents during the first half of 2012 as compared to the same period in 2011, some of which is certainly attributable to improved analytics. But travelers and businesses still face a big challenge from pirates. Visualization is key.

Trends 16
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The Future of Business Is Social: Seven Principles That Lead to.

Strategy Driven

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. billion on these social sites by 2012. And remember that technology connects people in faster and more transparent ways than ever!

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How Gaming Is Shaping the Future of Work

Harvard Business Review

While most bosses would frown on playing Halo at the office, it’s video games that are driving much of the innovation in video, virtual reality, and collaboration technologies today—something that has important implications for how we work, especially with far-flung colleagues. Consider the implications just for remote workers.

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How to Be More Productive Without Burning Out

Harvard Business Review

In fact, as recently as 2012, a Gallup poll revealed that 40% of U.S. Make up for it: The first tactic was to compensate employees for the long work by rewarding them handsomely with financial and other benefits. Unfortunately, this story of impending burnout is not unusual. workers “were so stressed out they felt burnt out.”

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Creating Social Change with Social Media

Harvard Business Review

But what really fueled #GivingTuesday was not technology tactics or whiz-bang applications; it was a mindset built around four principles, ones that can apply to many organizations seeking to use social media to create change. Can Technology End Poverty? Please join the conversation and check back for regular updates.

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