Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

AUGUST 13, 2015

Businesses like Facebook are filling an internet access gap in emerging markets that others, including the public sector, may simply never be able to address. Despite having 200 million internet users at the end of 2014, India is not even among the top 10 e-commerce markets in the world, according to a recent eMarketer report.

Telecommunications 8

Telecommunications Marketing Wireless McKinsey 8

Harvard Business Review

NOVEMBER 4, 2015

It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales. ” App store research, which I collected in my book, Apponomics , reveals only 5% of apps accounted for 92% of downloads in 2013. million apps as of July 2015.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

SEPTEMBER 11, 2013

As it always does, the company showcased a new and improved iPhone model — the 5S — which provides faster processing, a better camera, and James Bond-like fingerprint security technology. By serving the price sensitive market, Apple will grow its business with new early-bird customers. billion in iPhones in 2013 alone.

Price 8

Price Strategy Wireless Finance 8

Harvard Business Review

DECEMBER 15, 2015

Since 2013, an estimated 16.4 California’s model is perhaps the most influential: It has affected prices and choice in the market by standardizing plans and aggressively negotiating insurance rates. This reduction will affect all of our operations, including staffing, customer service, outreach, and marketing.

Insurance 8

Insurance Health Care Cost Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 11, 2013

As it always does, the company showcased a new and improved iPhone model — the 5S — which provides faster processing, a better camera, and James Bond-like fingerprint security technology. By serving the price sensitive market, Apple will grow its business with new early-bird customers. billion in iPhones in 2013 alone.

Price 8

Price Strategy Wireless Finance 8

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?” Aren’t they?

Venture Capitalist 9

Venture Capitalist EBITDA Venture Funding Magazine 9

Harvard Business Review

JUNE 19, 2013

Losing that kind of information can mean a plunge in stock price and market share. But when I put the question to top management, well, they''re busy — not their problem, that''s for sure — and they refer me to the chief information officer or the chief technology officer. my budget is a joke.

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

FEBRUARY 2, 2015

This is the kind of technology—and the type of firm—that will make renewable energy more efficient and more cost-effective. Indeed, in a world where globalization and rapid technological changes are the norm, manufacturing, high-tech development, and innovation clearly require a different level of support.

Industry 8

Industry McKinsey Engineering Innovation 8

Harvard Business Review

DECEMBER 22, 2014

In June 2013, Dallas-based Mary Kay exited from India after six years and over $20 million invested. At the same time Amway and L’Oreal thrived in the same market and personal care sales boomed across most of India. And rarely is an American product or service the low-price leader in India’s market.

Venture Capitalist 12

Venture Capitalist Price Marketing Learning-by-Doing 12

Harvard Business Review

JANUARY 20, 2016

In the summer of 2013, Rolling Stone published a long article titled “Goodbye, Miami,” which claimed that climate change will submerge much of the titular city. The added elevation (four feet above city requirements) added around $550,000 to the $100 million budget, but has already paid for itself. cities to adapt.

Real Estate 8

Real Estate Parcell Incentives Human Capital 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. households spend 3% of annual electricity budgets on heating water to wash clothes. In 2005, they launched a U.S.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

OCTOBER 13, 2015

As a result, the United States experienced five years of the lowest growth in health care costs ever in the 2009-2013 period — although an uptick in the rate in 2014 raises questions about what it will take to contain costs on a sustainable basis. Insight Center. Measuring Costs and Outcomes in Healthcare.

Health Care 8

Health Care Insurance Price Cost 8

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. And 55% have dedicated innovation budgets. Other companies pray that technology can save them. Are their investments paying off?

Innovation 8

Innovation Forrester Business Model Long-term 8

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. economy spent one trillion dollars fixing and treating the so-called Y2K Bug, which we now know was a manufactured “crisis” by technology consulting companies. In 1999, the U.S. What Causes Crises.

Crisis 58

Crisis Crisis Management Retail Budgeting 58

Harvard Business Review

JUNE 20, 2018

” This definition is echoed by a 2013 national survey of 20,000 conducted by the Bill and Melinda Gates Foundation. Teachers also have little influence over professional development content, school-wide organization, or school budget decisions. Stagnant job growth in the industry has also led to increased class sizes.

Education 8

Education Survey Stress Definition 8

Strategy Driven

JULY 5, 2013

Technology is but one tool of the trade. In the 1940s, technology brought us the 45-RPM and 33-1/3-RPM records… adding up to the “mother speed” of 78-RPM. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Planning 60

Planning Learning Curve Budgeting Learning-by-Doing 60

Harvard Business Review

FEBRUARY 14, 2014

I’ve been watching the global economy for decades, and it seems to me that growth in the United States is about to speed up, while growth in the emerging markets is slowing down. New technology has turned the U.S., Despite years of flat or declining budgets, the United States has retained its lead in space.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Strategy Driven

JANUARY 3, 2014

Though I wrote all my books on computers, I wrote the modern technology chapters on the typewriter, to make points to myself that the readers could never have grasped. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Energy 56

Energy Strategic Planning Succession Humphrey 56

Harvard Business Review

APRIL 23, 2018

Over the past few decades, not only has NASA delivered crucial technologies for society, such as water filtration systems, satellite-based search-and-rescue, and UV coating on eyeglasses, it has also evolved its dominant logic and business model. of the federal budget ( US$5,250 million) in 1966. 5% of the federal budget.

Budgeting 8

Budgeting Technology Innovation Operations 8

Harvard Business Review

APRIL 27, 2015

A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). Moreover, Twitter is used by virtually all big Western companies either for marketing or to respond to customers—and sometimes both.

Company 8

Company Airlines Brand Analysis 8

Harvard Business Review

OCTOBER 9, 2015

The number of companies targeted by activist hedge funds has increased dramatically since then, to more than 200 in 2013. “According to this paper [the hedge funds are] not just asset stripping, they are investing in productive technologies,” said McAfee. eBay is a recent example. “And that’s a positive thing.”

Hedge 8

Hedge Finance Short-term Document 8

Harvard Business Review

APRIL 8, 2014

But with the rise of digital technology, and with it the ability to get immediate feedback from customers and communities, crowdsourcing has become a powerful alternative for driving important decisions. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014.

Software 8

Software CIO Early Adopters Project 8

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Media companies are experiencing an extreme form of competition that comes with digital technologies: Everyone is a media company today. Yet by 2004 its market share was down to 3%. Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11

Harvard Business Review

MAY 12, 2014

In 2002 the Commission switched course again and ruled that broadband access provided by cable TV companies was an information service — the reasoning being, in part, that cable broadband had ended the DSL monopoly and created a competitive market once again. So the performance of broadband providers here seems neither brilliant nor dismal.

Telecommunications 8

Telecommunications Open-book Content Information 8