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Protect Your Budget Today

Kevin Eikenberry

In marketing and advertising circles, it is well known that everyone likes a sale. The post Protect Your Budget Today appeared first on Kevin Eikenberry on Leadership & Learning. Sales move people to purchase, sometimes even to buy things they don’t need (or didn’t think they did until they saw the sale).

Budgeting 144
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Things Your Pharmacy Should Have in Place Before Opening

Joseph Lalonde

Develop a marketing plan outlining how you will get the word out about your business. This could include everything from traditional advertising to online marketing to PR and events. Determine what makes sense for your business and budget, and then execute your plan. An Advertising Budget. A Marketing Plan.

Insurance 210
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Steps to Make A Great PPC Strategy

Joseph Lalonde

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. Determine Your Budget. How much are you willing to spend on pay-per-click advertising each month?

Strategy 156
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Click Fraud Is a Plague on Online Advertising

Strategy Driven

In many cases, click fraud is perpetrated by people who want to drain their competitors’ advertising budgets. They know that if they do this successfully, their competitors will not have any funds left to run their advertising campaigns. Click fraud is one of the worst things that could happen to digital and online advertising.

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

Today, we’re going to talk about the cost of advertising for the average small business. An auto mechanic will spend a different amount on advertising than a retail chain. Let us try and help you come up with a budget that you’re comfortable with so you can grow your business.

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A Quick Guide to Expanding Your Online Business Into a Retail Company

Joseph Lalonde

Finally, create a budget and decide which equipment you will need – such as cash registers, display cases, shelving units, security systems, etc. You should also look at renting from a shopping center or strip mall so you can benefit from their advertising efforts as well. – to set up your store correctly.

Retail 234
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Digital Marketing Mantra for Advertisers

Strategy Driven

With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space. Out with the Old.