Harvard Business Review

AUGUST 27, 2013

Disney understood that everyone involved in achieving his vision — from the Madison Avenue advertisers selling it to the guys hacking their way through the mosquito-infested Florida swamp — needed literally to see the beauty of this vision to remind them what they were working toward. Mentors advise; sponsors act.

Construction 16

Construction Career Mentor Seminar 16

Harvard Business Review

NOVEMBER 25, 2013

What happens to innovation and segmentation when serious organizations are challenged to assimilate and integrate 10X, 100X or 1000X more information about customers, clients, prospects and leads? For example, brand managers and advertising agencies alike increasingly make sentiment analysis part of how they assess public perceptions.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

DECEMBER 21, 2010

s position as a global economic leader has been based on one thing more than anything else: its ability to innovate. Each of the industries that have sprung up around these innovations has become an engine for America's economic growth. Their lobbying and advertising have made it practically impossible to form political consensus.

Politics 14

Politics Innovation Engineering Entrepreneur 14

Harvard Business Review

SEPTEMBER 14, 2012

Whether it was your mother excoriating you about wasting food or an advertisement for Oxfam showing malnourished babies, the earliest impression of Africa many of us have received is of deprivation. The more forward-looking reality is that Africa is a dawning success, a globally-important locus of innovation and sustained growth.

Globalization 16

Globalization McKinsey Airlines Long-term 16

Harvard Business Review

OCTOBER 9, 2018

Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. More than 150 big brands that have already committed to use 100% renewable energy in their electricity. Could the government commit to buying EVs in all of its fleet?

Efficiency 10

Efficiency Supply Chain Energy Transportation 10

Harvard Business Review

FEBRUARY 11, 2014

Commitment, intimacy, dependability—she felt all of these, not about Diet Coke, but from it. In this stage, we need to identify our category’s influencers, those consumers’ whose advice is sought out, and encourage them to spread our message to others. Did that woman really say she thought that Diet Coke was like her boyfriend?

Brand 10

Brand Janis Bond Maturity 10

Harvard Business Review

OCTOBER 4, 2012

Hispanics to elevate the influence of their voices as educators, corporate leaders and policy makers — a critical need when you consider that Hispanics will represent 30% of America by 2050. Here are a few quick-tip solutions that business and government must strongly consider: Make a commitment to become more culturally intelligent.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

MAY 9, 2011

Have you ever wondered if a person's childhood experiences influence the way they operate as a professional later in life? People with a strong informal dimension to their power style prefer one-on-one interactions on the job when they are trying to influence others. Jeff longed to capture and hold his parents attention.

Power 15

Power Advertising System Operations 15

Harvard Business Review

MAY 23, 2017

When I took the oath of office, in February 2015, with two years left in the Obama administration, I made a specific commitment to ensure that the U.S. To overcome those challenges, we began to change where and how we recruited and advertised. military continues to be a place where America’s finest want to serve.

Talent Management 8

Talent Management Learning-by-Doing Advertising Training 8

Harvard Business Review

SEPTEMBER 10, 2014

As “better, cheaper, faster, smaller, more convenient, and more personalized” became the new norm, the ability to innovate with committed employees and agile processes became critical. But it’s not good at innovation. The other economy—the Creative Economy—is an economy of continuous innovation and transformation.

Supply Chain 10

Supply Chain Bureaucracy Short-term Agility 10

Harvard Business Review

JANUARY 19, 2012

The food world committed some years ago to local supply. See the work of Alice Waters and the influence of Chez Panisse.) Marketing once specialized in advertising and packaging that was identical everywhere. The local trend is evident across American culture. The world of news has started to prize local news. My point, exactly.)

Trends 13

Trends Glocalization Advertising Godin 13

Harvard Business Review

OCTOBER 4, 2012

Hispanics to elevate the influence of their voices as educators, corporate leaders and policy makers — a critical need when you consider that Hispanics will represent 30% of America by 2050. Here are a few quick-tip solutions that business and government must strongly consider: Make a commitment to become more culturally intelligent.

Policies 8

Policies Short-term Education Diversity 8

Harvard Business Review

OCTOBER 7, 2015

The provider can more easily assess environmental influences on the patient’s condition, and patients more accurately reveal their daily state of being because they don’t always have to endure the stress of traveling to an office and the social anxiety of sitting in a waiting room with other patients.

Health Care 8

Health Care Insurance Technology Wireless 8

Harvard Business Review

AUGUST 11, 2015

We’re being introduced to a new lever of corporate influence on democracy. Grossman argues for lower government barriers to disruptive business models, with stronger commitments from companies to provide data to fuel regulations informed by these companies’ actual impact. And Facebook is by no means the only example.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

OCTOBER 10, 2014

At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers. These brands create engagement platforms that do more than push out messages.

Media 8

Media B2B Disintermediation Content 8