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Small Firms Shifting Horizons As A Result Of Brexit

The Horizons Tracker

It shows clear attempts to move exports away from EU markets to elsewhere in the world. The findings emerged from an analysis of the 340,000 or so export transactions undertaken by 26,000 UK firms over a five-year period. Sectors such as chemicals, food and drink, and textiles were among the most enthusiastic shifters.

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17 High-Paying Jobs for Women

HR Digest

The number of women in high paying jobs and entering the job market has risen progressively through the years, but there are many hurdles in their journey up the ladder. . They are basically designers and can specialise in civil, chemical, electrical, computer, and mechanical fields. Marketing and Sales Manager.

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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

Data-Driven Marketing. To understand which capabilities matter most, we studied a subset of top-performing companies, as defined by increased market share, self-described excellent pricing decisions, and execution of regular price increases. We gathered their self-rating of 42 pricing capabilities and outcomes. Insight Center.

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Use Big Data to Find New Micromarkets

Harvard Business Review

For a micromarket strategy to work, however, management must have the courage and imagination to act on the insights revealed by this type of analysis. Going after future opportunities at the micromarket level can seem risky, but basing strategy on old views of markets and their past performance is riskier still.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. Orica used the data to build pre-blast modeling and post-blast measurement and analysis, packaged in a user-friendly online system called Blast IQ.

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How Target Is Taking Sustainable Products Mainstream

Harvard Business Review

The list of no-no ingredients is long — 1,600 chemicals tracked or regulated by NGOs and governments around the world. Target and Walmart launched the Personal Care Sustainability Summit last year, and invited the largest players in the $74 billion market for lotions, soaps, and other beauty and grooming products to join them.