Eric Jacobson

JANUARY 30, 2021

Consider the case of a large tech company that suffered a very big and embarrassing failure of a new product. The Authors : What many leaders often miss is that culture doesn’t just happen; it’s the product of actions and initiatives that can be deliberately implemented, tracked, and adjusted. He is based in Paris.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JULY 30, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

JULY 19, 2017

If you build a team that brings in operations, sales, finance, and the executive suite, you are more likely to figure out where the real bottlenecks and opportunities are, and you are more likely to come up with practical solutions that actually start solving them.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

NOVEMBER 20, 2018

” The intention was right, but there was no operational impact. All of these examples are B2C. If your business is B2C, the train is about to leave the station. In a “better product” market, 80% of the touches with your customers are handled by humans, your employees. Human touches entail friction.

B2C 14

B2C Energy Marketing Efficiency 14

Harvard Business Review

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C 14

B2C Ethics Teamwork B2B 14

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

JUNE 23, 2015

So far, much of the attention around smart, connected products has been around consumer-facing goods like watches and thermostats. Industrial companies have tended to be among the last to create digital strategies that harness the new opportunities arising from the proliferation of smart products. That lag poses dangers.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. Product design considerations in the IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JUNE 12, 2018

Telecom operators often provide the backbone communication networks required to run systems and applications. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world. It used to be that “serving a city” meant selling a product or service directly to city governments.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

DECEMBER 15, 2017

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

FEBRUARY 12, 2015

There is a big, important change happening in digital product design. For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). That split is increasingly irrelevant.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Grainger identified production facility managers as their target — the individuals in the organization they hoped to turn into mobilizers who would help build consensus.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Harvard Business Review

OCTOBER 21, 2013

The idea is as simple as this: why not have a mobile demonstration van for products, to take a fully-equipped, immersive selling experience to customers’ own sites? Take the demonstration vans now being used in the UK by Tyco Security which makes products like security cameras, monitors, and access control systems.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

OCTOBER 6, 2015

It’s not feasible to lower prices across the board to match the web (“Our prices are the same as Amazon”) since Internet retailers typically have lower operating costs. To receive a lower price, customers must show proof that one of the 29 retailers is selling the product for less. Is this a game changer? Not really.

Discount 8

Discount Retail Price B2C 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. They focus on core products. Don’t start price wars.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. Tasked explicitly with driving growth, these roles combine strategy, corporate development, investment, and operations, as companies seek to find meaningful new revenues streams.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Products can then provide feedback on when to get maintenance and when the product will have reached the end of its useful life.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. You must slash the price of your product or service by 50%. Beside each operator was a large pile of partially assembled furniture. Don''t constrain your thinking to improving only products or services. I recently employed this principle with a large asset management firm.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

N2Growth Blog

NOVEMBER 30, 2010

It’s because you don’t get it…It’s not about you, your company, your products or your services. The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. It’s because you’re talking and not listening.

Blog 362

Blog Ryan B2C Brand 362

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Unless you have achieved stability, you're in for some fun at compensation time.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

NOVEMBER 19, 2013

Internal innovation presents a number of challenges, including but not limited to the inherent risk of promoting new ideas; complacency and attachment to the status quo; and the actual amount of capable people with the time to effectively build new ideas into workable products.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Fandom begins when customers find others who share the same interests and engagement with the product or brand. ” Read More from Microsoft. This isn’t always easy.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. MMA is the sport of fighting.".

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

OCTOBER 2, 2012

Recently, I wrote about Akamai, a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet's fabric. Going B2C was daunting and not in our core DNA," Kaufer remarked.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Miles Anthony Smith

NOVEMBER 7, 2019

Most customers are interested in your content first (how much you know about their pain points) before purchasing your products or services. You (Inhouse) Sometimes the best content comes from those who know your product or service best, you. It's not necessarily about the client's product or service itself. (No It grows sales.

Marketing 105

Marketing Content Audience Brand 105