Women on Business

JANUARY 19, 2011

How do I build customer loyalty? I earn loyalty by giving it. Loyalty has to be intentional and designed. Delighting customers doesn’t build loyalty. I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! Decide ) Decide what your customer experiences will look like.

Customer Loyalty 171

Customer Loyalty Loyalty Press Release Discount 171

Eric Jacobson

JANUARY 9, 2019

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

Engaging Leader

MARCH 1, 2021

In this second of a two-part interview, Jesse is joined again by Charlene to discuss tips from her new book LAUNCH YOUR INNER ENTREPRENEUR: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success. Fostering engagement and loyalty in a virtual environment. Tips for leading a remote team.

Environment 290

Environment Entrepreneur Workshop Loyalty 290

Great Leadership By Dan

AUGUST 20, 2015

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. What was it that led to such fierce loyalty to a CEO? We saw that loyalty in full effect during the protest last year.

Marketing 120

Marketing Leadership Loyalty Open-book 120

Strategy Driven

OCTOBER 1, 2012

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. HERE’S YOUR LESSON: You can invest in some marketing program to reach new people – or you can invest in giving your existing customers the best service possible, and let THEM find new people for you.

Loyalty 50

Loyalty Marketing Customer Loyalty ROI 50

Lead Change Blog

MARCH 11, 2020

Chris Taylor, founder of Actionable Books, spends his daylight hours helping consultants and employees alike find meaning in their work and discover rich team relationships. It’s more than just good service: there’s a science behind brand loyalty. But what causes your customers to keep coming back?

Taylorism 248

Taylorism Taylor Webinar Consultative 248

Engaging Leader

JANUARY 22, 2021

In this second of a two-part interview, Jesse is joined again by Charlene to discuss tips from her new book LAUNCH YOUR INNER ENTREPRENEUR: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success. Fostering engagement and loyalty in a virtual environment. Tips for leading a remote team.

Environment 195

Environment Entrepreneur Workshop Loyalty 195

Eric Jacobson

SEPTEMBER 27, 2015

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. Noah Fleming Fortunately, in Fleming's timely and intensively relevant book , he shows you through strategies, exercises and examples what to do.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

Great Leadership By Dan

JULY 8, 2020

Once you know who they are, you can optimize not just your products, but your whole business—how you market, how you onboard, and how you support these people. Step 3: Make sure your product market (PMF) fit starts at the moment of transaction (and doesn’t end there) Most organizations understand the concept of PMF.

Business Model 282

Business Model Long-term KPI Loyalty 282

Leading Blog

APRIL 8, 2020

Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. But when the dust settles, they will have lost the trust that makes customer loyalty possible. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve.

Crisis 326

Crisis Short-term Customer Loyalty Long-term 326

Strategy Driven

APRIL 27, 2023

By understanding the customer journey and optimizing content for each stage, businesses can create tailored experiences that are more likely to convert to sales and loyalty. By focusing on cross-channel personalization, companies can maximize engagement with their customers and encourage loyalty over time.

ROI 109

ROI Metrics Loyalty Content 109

Eric Jacobson

DECEMBER 3, 2020

Flashback to this post from early 2015 : After reading nearly 40 books about leadership released this year, my pick for the very best new leadership book of 2014 is, The Front-Line Leader: Building a High-Performance Organization from the Ground Up , by Chris Van Gorder. You’ll find the 200-page book easy to read.

Books 65

Books Leadership Ethics Morale 65

Eric Jacobson

NOVEMBER 3, 2020

Flashback to this post from early 2015 : After reading nearly 40 books about leadership released this year, my pick for the very best leadership book for 2014 is, The Front-Line Leader: Building a High-Performance Organization from the Ground Up , by Chris Van Gorder. You’ll find the 200-page book easy to read.

Books 65

Books Leadership Ethics Morale 65

Coaching Tip

SEPTEMBER 26, 2013

The only way to succeed in today’s media-driven marketplace as an entrepreneur is to build a brand and viable market share. What is a Market Presence? Marketing presence is the message your organization communicates to its prospect and customer base. Related articles. Read this if you are looking for a new job.

Marketing 97

Marketing Self-aware Customer Loyalty Short-term 97

Eric Jacobson

JANUARY 17, 2015

"Today''s customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. Noah Fleming Fortunately, in Fleming''s timely and intensively relevant book , he shows you through strategies, exercises and examples what to do.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

Eric Jacobson

MARCH 12, 2024

Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition,” explains Rebecca Homkes , author of the new book, Survive, Reset, Thrive. Yet, resetting and leaning into change is essential. “If

Agility 117

Agility How To Uncertainty Competitive Advantage 117

Eric Jacobson

APRIL 18, 2016

However, "readers don't just expect a new book, they expect a community along with their book. You'll need to evolve your marketing to accommodate this new kind of reader: a reader whose loyalty you can have -- once you have earned it," explains Burke. Which is why it is so important to have a professional website.

Marketing 50

Marketing Audience Marketing Strategy Media 50

The Horizons Tracker

NOVEMBER 23, 2023

By automating tasks like booking and contactless check-in, AI has liberated staff members to dedicate their attention to delivering exceptional, tailored experiences to guests in a prompt and cost-effective manner. Consequently, it comes as no astonishment that AI has emerged as a transformative force within the hospitality industry.

Hotels 98

Hotels Influence Ethics GDP 98

Skip Prichard

MARCH 24, 2021

In this interview, we talk about his book, ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Highest Level of Distinction , which is a follow-up to his book Create Distinction: What to Do When ‘GREAT’ Isn’t Good Enough to Grow Your Business. Order from Books-a-Million. ” – Skip Prichard.

Loyalty 140

Loyalty Software Industry Reference 140

Lead on Purpose

NOVEMBER 6, 2010

This powerful statement comes from Tommy Spaulding in his new book It’s Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships. In these relationships, vulnerability, authenticity, trust and loyalty are off the charts.

Review 157

Review Books ROI Loyalty 157

Strategy Driven

MAY 7, 2018

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. However, to give your content marketing an extra boost, try the addition of premium content. Measure Your Success with Tracking.

Content 51

Content Marketing Discount Media 51

Eric Jacobson

JUNE 19, 2019

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

Customer Loyalty 50

Customer Loyalty Loyalty How To Content 50

Eric Jacobson

NOVEMBER 30, 2014

After reading nearly 40 books about leadership released this year, my pick for the very best is the book, The Font-Line Leader: Building a High-PerformanceOrganization from the Groumd Up , by Chris Van Gorder. He has presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position.

Books 84

Books Leadership Ethics Morale 84

Mark Sanborn

MARCH 30, 2021

If you couldn’t have your website–or social media or mastermind or whatever now powers your marketing–how successful would you be? Marketing is important, but mastery is more important. Cal Newport wrote a book with a most instructive title: So Good They Can’t Ignore You. What about you?

Licensing 94

Licensing Loyalty Training Mentor 94

Eric Jacobson

JANUARY 30, 2019

Flashback to this post from early 2015 : After reading nearly 40 books about leadership released this year, my pick for the very best is the book, The Front-Line Leader: Building a High-Performance Organization from the Ground Up , by Chris Van Gorder. You’ll find the 200-page book easy to read.

Books 50

Books Leadership Ethics Morale 50

Brigette Hyacinth

NOVEMBER 12, 2020

If you keep treating employees poorly, you will never earn their loyalty. Companies that remain strong in this competitive market, understand the need to embrace change and continuous improvement. Check out my latest Bestselling Book. A company that doesn’t listen to their employees is on a slow rolling disaster.

Exit Strategy 145

Exit Strategy Open-book Loyalty System 145

First Friday Book Synopsis

JULY 1, 2011

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

Market Segmentation 80

Market Segmentation Kaplan Marketing Review 80

Strategy Driven

AUGUST 14, 2014

the employer-employee contract of loyalty is gone), fluid (e.g. the employer-employee contract of loyalty is gone), fluid (e.g. FREE COPY of a StrategyDriven Expert Contributor book †. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. FREE StrategyDriven Trial Membership.

Marketing 87

Marketing Management Talent Management Competitive Advantage 87

Strategy Driven

JUNE 15, 2015

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. FREE COPY of a StrategyDriven Expert Contributor book †. Books typically valued from $14.95 - $29.95 Book value is not guaranteed.

Marketing 50

Marketing Discount Competitive Advantage Audience 50

Great Leadership By Dan

DECEMBER 11, 2018

in 2011 to deliver TDP (a cloud-based team development tool and methodology) to the international markets. His new book is “Wake up and smell the coffee – the imperative of teams” [link]. He founded The ODD Company www.theoddcompany.ie Simon operates from London with a Dublin-based support office.

Team 283

Team Simon Leadership Leadership Styles 283

Strategy Driven

DECEMBER 11, 2020

Conducting market research. You need to understand your market when venturing into a business. Research should be conducted directly with potential customers, allowing your business to recognize its target market and get feedback about interest in the product or service you are offering. Email marketing.

Strategy 81

Strategy Audience Media Marketing 81

Eric Jacobson

JULY 30, 2023

Having conducted extensive field research, Ranjay Gulati , author of the book, Deep Purpose , The Heart and Soul of High-Performance Companies , reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. “My Gulati : A key insight in my book is that purpose is not a tax on business.

How To 74

How To Customer Loyalty Operations Objective 74

Strategy Driven

JULY 11, 2013

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. FREE COPY of a StrategyDriven Expert Contributor book †. Books typically valued from $14.95 – $29.95

Marketing 68

Marketing Customer Loyalty Competitive Advantage Resistance 68

Terry Starbucker

JULY 21, 2013

That marketing strategy has certainly paid off for her, as her fame (39 million Twitter followers) and album sales (23 Million) attest. Lady Gaga spends most of her promotional time on just 1% of her fan base. Because those 1% are the “sparks” that spread her message, over and over and over again.

Loyalty 246

Loyalty Marketing Strategy Follow-up Strategy 246

Lead Change Blog

APRIL 1, 2016

When asked about one of the best moments he has had professionally, Chip shared, “Watching my books hit the national best seller list. Being on CNBC, Fox Business, CNN and ABC pitching a new book. Helping the CEO of Southwest Airlines launch a best-selling book. Getting a book endorsement from Seth Godin.

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

Eric Jacobson

OCTOBER 7, 2022

Having conducted extensive field research, Ranjay Gulati , author of the book, Deep Purpose , The Heart and Soul of High-Performance Companies , reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. “My Gulati : A key insight in my book is that purpose is not a tax on business.

How To 93

How To Customer Loyalty Operations Objective 93

Strategy Driven

AUGUST 22, 2023

In his book Talk of Champions: Stories of the People Who Made Me: A Memoir , he attempts to inspire by telling stories of his mentors, which tells us that storytelling is a crucial part of the path of empowerment and leadership. Firstly, it helps you tailor your products or services according to customers’ needs.

Entrepreneur 105

Entrepreneur Storytelling Leadership Long-term 105