N2Growth Blog

MARCH 18, 2024

With advancements in technology, changing regulatory landscapes, and fierce competition, companies in the industry need visionary leaders and skilled strategists who can navigate these challenges and quickly identify and seize opportunities. Innovation is the lifeblood of success, especially in the life sciences sector.

Execution 392

Execution Innovation Industry Short-term 392

Strategy Driven

FEBRUARY 29, 2024

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. With the capacity to trigger recognition in a customer’s memory, these custom phone numbers can be the linchpin to a successful campaign.

Brand 81

Brand Advertising Trends CRM 81

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Yet, each of us has specific brand preferences. No Brand Strategy.

Technology 74

Technology Marketing Brand Mission Statement 74

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 366

Trends Business Model Execution Marketing 366

N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

Finance 411

Finance Execution Leadership Long-term 411

Strategy Driven

FEBRUARY 22, 2023

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships.

Technology 108

Technology Entrepreneur Customer Loyalty Audience 108

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. What can we learn from these top digital marketers, and how do we engage and influence them? How do they engage on social media as humans? Amplifiers.

Brand 346

Brand Influence Quinn Media 346

Strategy Driven

NOVEMBER 7, 2023

With new developments in technology and consumer tastes, grabbing and holding your audience’s interest can’t be achieved overnight. A niche is a specialized market segment with specific needs or preferences. To identify your niche, research market trends, customer interests, and competition.

Strategy 104

Strategy Succession Market Segmentation Audience 104

Strategy Driven

JUNE 19, 2023

In today’s competitive business landscape, digital marketing plays a crucial role in the success of any company. One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. Data-Driven Decision Making Successful PMM campaigns rely on data-driven decision making.

Tactics 98

Tactics CRM Strategy Succession 98

N2Growth Blog

DECEMBER 8, 2023

The executive search goes beyond traditional hiring methods by leveraging a systematic and targeted process to identify, evaluate, and attract high-performing professionals who possess the skills, experience, and cultural fit required for success at the executive level.

Execution 382

Execution Trends Diversity Industry 382

N2Growth Blog

OCTOBER 23, 2023

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. The life sciences industry is known for its unique challenges in recruiting and hiring.

Execution 437

Execution Strategy Compliance Industry 437

N2Growth Blog

JULY 8, 2022

The evolution of new technologies and the COVID-19 pandemic have greatly influenced consumer habits worldwide, consumers are becoming more demanding, and companies are working on efficiencies to offset the negative impact of inflation on their P&Ls. Physical skills are steadily declining as automation technologies become more advanced.

Trends 368

Trends Agility CEO Chief Executive Officer 368

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 101

Marketing Career Trends Advertising 101

Strategy Driven

SEPTEMBER 17, 2021

Restaurant marketing trends are continuously changing the digital works, and staying updated often seems a challenge. And, choosing to ignore marketing for your restaurant is never an option. Thereby, successful business tycoons suggest establishing a marketing campaign. The Verdict.

Marketing Strategy 95

Marketing Strategy Marketing Strategy Succession 95

Strategy Driven

NOVEMBER 27, 2020

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Brand 107

Brand Strategy Development USP 107

N2Growth Blog

JANUARY 23, 2024

With experience working within the industry and advising today’s leaders in the space, I have witnessed firsthand the significant impact that highly innovative leaders can have on the growth and success of life sciences companies. And a passion for continuous learning is essential in a constantly evolving space.

Execution 235

Execution Innovation Industry Motivation 235

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology.

Marketing 120

Marketing Company Audience Media 120

Strategy Driven

APRIL 27, 2024

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Market Research and Demographic Analysis Conducting thorough market research and demographic analysis is non-negotiable for franchise success.

Franchising 101

Franchising Strategy Exit Strategy Entrepreneur 101

Strategy Driven

MARCH 25, 2021

Marketing is one of the most important elements of a business. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below. Finding your niche is key when it comes to developing a strong marketing strategy.

Marketing 98

Marketing Tips Audience Merchandising 98

Strategy Driven

MARCH 15, 2023

Knowing your customers will help you determine what to name your brand, the locations ideal for business, and the kind of products to sell. Display Your Goods Remember the ABCs of merchandising, i.e., attractive, branded, and captivating. The success of a retail store boils down to a positive experience.

Retail 98

Retail Tips Succession Management 98

N2Growth Blog

DECEMBER 26, 2023

Insurance executives face unique challenges and opportunities with emerging technologies, including AI, evolving regulatory environments, and global economic uncertainties. A candidate who fits well with or adds to the organization’s culture is more likely to thrive and contribute to the company’s success.

Insurance 235

Insurance Execution Long-term Diversity 235

Strategy Driven

JULY 2, 2020

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month? Marketing. Email marketing software. Read on for the details.

Technology 89

Technology CRM Software Marketing 89

Great Results Team Building

OCTOBER 12, 2023

So, following a successful program, during a break in the agenda, after leaving the stage and talking with many with conference attendees, I often find myself standing beside the organizer. Heather Younger – helps organizations create safe spaces and a culture of listening.

Conference 229

Conference Audience Diversity Ryan 229

Strategy Driven

APRIL 22, 2024

This score is a predictor of customer loyalty, as studies have shown that the easier it is for customers to interact with a brand, the more likely they are to return and become advocates for the company. Successful businesses understand that CES is about gathering data and driving meaningful action based on insights.

Loyalty 109

Loyalty Customer Loyalty Metrics Brand 109

Strategy Driven

MARCH 19, 2024

Amidst a competitive commercial seascape with endless customer options, smart businesses turn to technology-driven solutions to ensure they stand out. Benefits range from tailored discounts to exclusive early access to new products, all contributing to building a customer-brand rapport that is tough to disrupt.

Loyalty 95

Loyalty Brand Marketing Strategy Marketing 95

Strategy Driven

OCTOBER 30, 2020

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Measure Success.

Marketing 118

Marketing Tips Team Management 118

Strategy Driven

OCTOBER 29, 2021

Just take a look at laptops, tablets, mobile phones, and other handheld devices, which were all possible thanks to display technology innovation. One thing I find fascinating about this industry is that you can’t write off any display technology when something new enters the market. It did not make it to the mainstream.

Technology 113

Technology Innovation Industry Sharpe 113

Strategy Driven

APRIL 29, 2024

It helps companies decide which markets to enter, which products to develop, and how to allocate resources most effectively. This level of sophistication in CRM tools allows for nurturing more profound relationships with clients, which can lead to more successful and profitable engagements.

Process 98

Process Strategy CRM Price 98

HR Digest

JANUARY 19, 2023

restaurants and visited numerous international markets. Getting the employee experience right is our recipe for success across the board—because the way our people experience our brand directly impacts the way our customers experience our brand. What do you see as the greatest leadership strength?

Succession 122

Succession Diversity Globalization Learning-by-Doing 122

Strategy Driven

OCTOBER 20, 2021

Below we share a few tips for becoming a successful real estate agent: 1. A well-developed network is vital to your success as a real estate agent. You can do this by studying and knowing your market and customers. Invest in yourself and keep updated on the latest trends and changes in the market.

Real Estate 134

Real Estate Tips Succession Licensing 134

Strategy Driven

FEBRUARY 6, 2024

Whether it’s the proximity to other thriving businesses, access to a vast talent pool, or the allure of a market with immense potential, Chicago presents an attractive destination for companies seeking growth. What is the market potential? Use this as a chance to reevaluate your marketing strategy. Research is key.

Brand 113

Brand Marketing Strategy Operations Efficiency 113

Strategy Driven

SEPTEMBER 15, 2023

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. However, with the advent of digital technology, the landscape of OOH advertising is rapidly evolving. This allows brands to create more engaging and memorable experiences for consumers.

Advertising 109

Advertising Power Audience Brand 109

Strategy Driven

JANUARY 12, 2024

The critical technologies making this possible are lowering latency and enabling remote access to video content. Mobile video viewing has become an essential trend for brands to consider when targeting Gen Z and millennial consumers. These platforms also encourage brands to produce short, snackable video content.

Video 90

Video B2C B2B Brand 90

Strategy Driven

DECEMBER 20, 2023

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success.

Word of Mouth Marketing 99

Word of Mouth Marketing Compliance CRM Budgeting 99

Great Leadership By Dan

MAY 28, 2020

Always challenge your assumptions, especially when entering a new market or consumer segment. History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant.

Brand 233

Brand Marketing Price Globalization 233

CEO Blog

MARCH 22, 2012

I love Branding. Brand to a company is like reputation is to a person. Brand does also. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Many people who think brand think about the former but it is the latter that really matters.

Brand 162

Brand Franchising Customer Loyalty Reputation 162