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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early.

Finance 11
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Performance Measurement

Strategy Driven

Value: The Four Cornerstones of Corporate Finance by Tim Koller. While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Discusses the four foundational principles of corporate finance.

ROIC 62
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6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Crafting and writing a branded healthcare executive resume, that differs from the traditional medical resume, can make a significant difference in your executive job search results and improve the opportunities to land that next-level position in pharmaceutical, biotech and medical device industries. You must appeal to all of these audiences.

Tactics 51
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

World leading researcher on the impact of leadership in organizations. Antonio Nieto-Rodriguez – Author of the best-selling book: The Focused Organization, Winner of the 2017 Thinkers50 Award for ‘Ideas into Practice’. Deepa Prahalad – Focused on design and emerging markets. World authority on project management.

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Research: Business School Really Does Influence How Students Make Decisions Later On

Harvard Business Review

As chief executive from 1972 to 1994, Richard Gelb (HBS, 1950) orchestrated Bristol-Myers’ acquisition of Squibb and transformed the firm from a personal care company to a diversified pharmaceutical giant. In another supplementary analysis, we used the rankings of finance departments in business schools.

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Health Care Is an Investment, and the U.S. Should Start Treating It Like One

Harvard Business Review

There is an abundance of high-quality comparative effectiveness data for pharmaceuticals, largely because of the drug approval process, but there’s less data on the value of other expensive investments into health, such as doctor visits and hospitalizations. For both public and private insurers, a long-term view should be feasible.

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The Globalization Backlash Is Reverberating Through Boardrooms

Harvard Business Review

According to the World Trade Organization, international trade this year will grow at its slowest pace since 2007. Meanwhile the Institute of International Finance forecasted net capital flows for emerging markets in 2015 would be negative for the first time since 1988. at the forefront. This year, for example, the U.S.