Skip Prichard

JUNE 22, 2020

Lack of Middle Management Buy-In: Middle management has a very strong influence on culture because they have the most immediate connection to most of your employees—and often customers, as well. They truly influence the emotional a-ha moments, the vital light bulb moments that need to occur to create momentum. #3. Talk to customers.

How To 112

How To Middle Management Reputation Short-term 112

Harvard Business Review

FEBRUARY 15, 2011

This isn't about projecting some image. She didn't deny many of the developers' claims, which were backed up with data from interviews and focus groups. But until they get past whatever is keeping them from a willingness to influence proactively the behavior of others , they won't be fully effective.

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

JULY 30, 2012

Others, mostly northerners, are concerned with the potential costs to themselves or the project's long-term viability and desirability. The European project risks becoming a zero-sum game edging towards disaster, and all seem to be forgetting an important point: The problems of the south are structural rather than fiscal.

Restructuring 13

Restructuring Banking Politics Project 13

Harvard Business Review

SEPTEMBER 13, 2016

In 2007 and 2008 the Clayman Institute for Gender Research and the Anita Borg Institute conducted research on approximately 1,800 tech workers in seven high-tech companies, finding that women reported being less likely than their male counterparts to be assigned to high-visibility projects. Insight Center. Developing Tomorrow’s Leaders.

Focus Group 8

Focus Group Skills Technology Review 8

Harvard Business Review

DECEMBER 18, 2017

People are far more influenced by their immediate surroundings than by a code of conduct set at the top. In-group language : Humans need both to hide and rationalize unethical behavior, leading to the widespread use of in-group jokes and euphemisms.

Ethics 10

Ethics Organization Incentives Long-term 10

Harvard Business Review

DECEMBER 27, 2010

I thought it would be helpful to provide the list of 31 questions, and my one sentence perspective on each question, as it dovetails with my current book project (tentatively titled, The Little Black Book of Innovation.) Start with deep ethnographic research; avoid focus groups! Who are your influences? How should I look?

Innovation 15

Innovation Govindarajan Disruptive Innovation Business Model 15

Harvard Business Review

APRIL 29, 2015

One such project addressed a user’s control of his personal data. We started with focus groups drawn from both our graduate class at Northwestern University and a global high-potential program we run at Aon. They link their work to existing priorities , moving opportunistically to join projects already under way.

Strategy 8

Strategy Power Idea Generation Project 8

Strategy Driven

JANUARY 26, 2011

Amazon has brought together a nation of readers for those who want to share their feedback about books and help influence the choices of other readers. Open Table has brought together a nation of diners who connect online. A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

AUGUST 31, 2018

They are projected to make up the majority of all women by 2060, which means they’ll also likely become the majority of the U.S. Sixteen women were interviewed and seven others participated in a focus group. Women of color aspire to hold top leadership roles that allow them to lead with influence and purpose.

Management 11

Management Tacit Knowledge Diversity Leadership Pipeline 11

Strategy Driven

NOVEMBER 8, 2010

Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Social Nations are organic organizations, so the more people who are empowered to influence yours, the better.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

MARCH 22, 2013

Start with a catalog of learnings already captured and of specific learning goals for upcoming marketing programs (for example, "how can we influence 18 to 25 year olds to do X?"). A learning agenda is the first step in getting more bang for your buck with every campaign. Embrace experimentation and "good enough". Work faster, not harder.

Marketing 16

Marketing Metrics Agility Budgeting 16

Harvard Business Review

JANUARY 13, 2015

Companies spend over $720 million each year on employee engagement, and that’s projected to rise to over $1.5 There are just too many external influences that affect employees’ performance. Relationships: What people and relationships most influence employees inside and outside of work? What’s wrong here?

Human Resources 8

Human Resources Self-aware Survey Influence 8

Harvard Business Review

MARCH 22, 2013

Start with a catalog of learnings already captured and of specific learning goals for upcoming marketing programs (for example, "how can we influence 18 to 25 year olds to do X?"). A learning agenda is the first step in getting more bang for your buck with every campaign. Embrace experimentation and "good enough". Work faster, not harder.

Marketing 9

Marketing Metrics Agility Budgeting 9

Harvard Business Review

MAY 8, 2015

If you aren’t visible to others in the company, you’re unlikely to have a strong network, expand your influence, and move up in the organization. Offer to help with a project that will increase your exposure to new parts of the company. Serve on a focus group to assess a new vendor or benefit options.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

APRIL 3, 2015

But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. Public relations aside, why wouldn’t an organization take advantage of the world’s greatest free focus group? But what’s the real impact of such programs?

Media 8

Media Airlines Travel Brand 8

Strategy Driven

JUNE 7, 2013

He influenced my life. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights. It influenced what I’ve preached for the last 30+ years: determine who your stakeholders are. He was 65. I only met him once.

Franchising 66

Franchising Budgeting Pryor Consultative 66

Ron Edmondson

JANUARY 26, 2013

Learning to use social media to reach the lost and to extend the influence of the church isn’t just a good idea; it’s a must. Project Systems. You will receive practical methods and customizable project management system templates. Social Media. We will give you an easy-to-use content calendar to develop and distribute content.

Storytelling 54

Storytelling Audience Brand Long-term 54