Human Resources Innovation Marketing Open-book 
In the CEO Afterlife
DECEMBER 18, 2014
It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.
Persuasive Powerhouse
DECEMBER 8, 2014
I looked forward to putting the books down and having freedom from hours of studying. What will our core business, customers, and markets look like in 3, 5 or 10 years? Based on our current speed of change and innovation, the future becomes quite difficult to predict.
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In the CEO Afterlife
APRIL 22, 2015
In fact, c hange is one of the most proliferated subjects in blogs, books, and social media chats. New Coke lasted 79 days before the original formula returned to the market. I consider Google a tier-one innovator. By nature, marketing people are dynamic and impatient. Without change, stagnation sets in.
Women on Business
DECEMBER 14, 2010
Mercer knows 60 commands that include turning on lights and opening doors. Shea‘s first book began as several entries in her diary that her mother Megan discovered. But getting a book to market and then publicizing it is no easy task; especially with no extra money to support this venture.
In the CEO Afterlife
MARCH 1, 2016
Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. As marketers well know, unfilled needs create opportunities to meet the need.
Sales Wolf Blog
DECEMBER 3, 2010
SHRM - Society for Human Resource Managment Indispensible for the HR Professional! The Conference Board seeks to drive thought leadership and business results by focusing on four key topical categories: 1) corporate leadership 2) economies, markets, and value creation 3) high-performing organizations, and 4) human capital.
Skip Prichard
JUNE 22, 2020
After reading his book Culture Spark , I reached out to talk about his work and his research. “If Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. You share six myths about culture in your book. The right culture attracts and retains better talent.
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