Strategy Driven

JANUARY 17, 2014

Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers.

ROE 50

ROE ROI Letter Airlines 50

The Center For Leadership Studies

SEPTEMBER 15, 2021

Companies that “walk the talk,” prioritizing and delivering professional development through avenues like coaching are attracting the strongest candidates in the current market. The return on investment (ROI) comes in keeping valuable people in critical succession plans and preserving industry knowledge for stability and growth.

Emotional Intelligence 52

Emotional Intelligence ROI Self-aware Situational Leadership 52

Lead on Purpose

NOVEMBER 6, 2010

Perhaps the most common measurement of business success is ROI — return on investment. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter.

Review 157

Review Books ROI Loyalty 157

Great Leadership By Dan

SEPTEMBER 21, 2017

A business is a reflection of its leadership. When leadership encourages employees to schedule routine fun throughout our days, weeks, months.everyone’s productivity and engagement levels significantly improve. What’s the ROI for that kind of a boost? That’s the kind of marketing goodwill no PR company can buy for you.

PR 149

PR ROI Learning-by-Doing Cost 149

Strategy Driven

NOVEMBER 9, 2022

Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. Sales pros need to work with the buying team, and perhaps their finance staff, in computing a positive return on investment (ROI) that is substantially beyond a beak-even. Sales Basics Still Apply.

Dunning 98

Dunning Supply Chain CPA Compliance 98

N2Growth Blog

JUNE 11, 2010

While anyone can have a social media presence, not everyone possesses social media influence. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity.

Media 368

Media Influence Blog Real Estate 368

Jesse Lyn Stoner Blog

JULY 8, 2013

My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. Ask them about the vision, and you were likely to get figures of ROI, market share, and other statistical facts and figures that leave you cold.

Storytelling 183

Storytelling Katz Magazine Tactics 183

Thin Difference

JUNE 29, 2019

Leaders who are the most relevant and effective within their spheres of influence are those who prioritize continued growth and learning—both for themselves and their teams. How will you talk about it in marketing? Guest Post by Jessica Thiefels. Why Being an Education-First Leader Matters.

Education 92

Education Seminar How To Handbook 92

Lead on Purpose

APRIL 28, 2012

summer Olympics in London) or in a crowded market (e.g. You’ll learn why grabbers, big pictures and 3D props help your stories come to life, and how the right conversations pique the most important part of the brain that influences decision-making. Whether you are an athlete, an actor or a business leader you are “in the game” to win.

ROI 169

ROI Training Power Sports 169

Lead Change Blog

JANUARY 12, 2015

Unlocking the keys to numerator thinking can lead to increasing influence and worth among the units you serve. Then there are the business developers forever in pursuit of new products and new markets. I was in the marketing director’s office and overheard the whole conversation. What do natural numerator thinkers do?

Innovation 150

Innovation Budgeting Strategic Planning Tools 150

N2Growth Blog

DECEMBER 16, 2023

Exploring Key Factors Influencing Effective Governance First and foremost, it is crucial to comprehend that governance is not a single-dimensional concept but a complex amalgamation of factors working in harmony. The strength of governance can be significantly amplified with the employment of a dedicated leadership team.

Compliance 235

Compliance Efficiency Ethics Metrics 235

Sales Wolf Blog

AUGUST 30, 2010

Here are five great posts from the HR, talent management, and leadership development blogosphere to kick off your work week and help you Maximize Possibility in your organization.  Check out his post to learn more about the fundamentals of effective leadership. .  I hope you had a wonderful weekend.  Enjoy!

Blog 124

Blog Maslow Talent Management Human Resources 124

QAspire

FEBRUARY 26, 2015

Largescale innovations need Leadership of cross functional teams based on competence need of the time not based on hierarchy. Culture and Leadership are the others – Vipul Agarwal. Leadership and strong cultural to ‘be the change’ fosters innovation – Mayanka Batra. “If – Gurprriet Siingh.

Innovation 70

Innovation Creativity Metrics Learning-by-Doing 70

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Strategy Driven

JANUARY 26, 2011

Amazon has brought together a nation of readers for those who want to share their feedback about books and help influence the choices of other readers. Open Table has brought together a nation of diners who connect online. A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” The shift in role would come from influence rather than authority. Don Farrall/Getty Images.

CFO 8

CFO CEO Agility Marketing 8

Strategy Driven

DECEMBER 8, 2010

Whether you’re a man or a woman, it’s time to start embracing your feminine side (and yes, many women have squelched their natural leadership style for far too long). Women tend to have less ego tied up in leadership. And that’s a good thing, because traditional leadership no longer works in the social business world.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

N2Growth Blog

OCTOBER 6, 2010

Never confuse power with leadership. It was full of trite cliches and worn out leadership rhetoric. Leaders get too caught up in trivial things and don’t pay enough attention to leadership development. The lack of leadership development in most organizations is tragic. Double your ratio of questions to statements.

Blog 306

Blog Brand Media Influence 306

Strategy Driven

DECEMBER 22, 2010

It really isn’t far-fetched to say that what you do online can impact your company’s brand, so bear in mind how you want others to perceive you and your organization – and let that influence your online presence. It’s a heady feeling to have your voice heard by scores of virtual blog visitors, but make sure you’re writing smart.

Media 57

Media Learning-by-Doing Newsletter Blog 57

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Social Nations are organic organizations, so the more people who are empowered to influence yours, the better. To some extent – usually a large one – you’ll need to purposefully reach out to potential community members and make it worth their while to accept your invitation.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

AUGUST 22, 2011

They were internally focused, their speed-to-market was down, and they couldn't find a good balance between serving customers well while making healthy margins. This tends to influence strategy, decision-making and behaviors at executive levels, but often isn't well articulated for employees. Use 21st-century media and be unexpected.

Strategy 15

Strategy Education Content Storytelling 15

Harvard Business Review

SEPTEMBER 9, 2014

Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.

Technology 8

Technology Metrics Budgeting CIO 8

CO2

JANUARY 15, 2017

Sometimes this distancing happens gradually, and sometimes it happens quickly–soon after a bad hire, a failure of leadership, or a divisive decision/event. People will stop honoring or identifying with the organization. Cautionary tales abound. Are you and your organization working differently than others? If so, how?

Positioning 78

Positioning Hamel Company Charisma 78

CO2

JANUARY 15, 2017

Sometimes this distancing happens gradually, and sometimes it happens quickly–soon after a bad hire, a failure of leadership, or a divisive decision/event. Leadership Innovation (Work different). Of these, Hamel suggests that Leadership Innovation provides the greatest competitive advantage over time. If so, how?

Positioning 60

Positioning Hamel Company Charisma 60

Harvard Business Review

AUGUST 11, 2015

Our work covers each brand’s visual identity, from the product itself all the way to the marketing and merchandising activities that bring a brand to life across different platforms—music, sports, fashion, and so forth. Let’s say that in the room there is a marketer who tells me the brand is not visible enough.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. And this despite having working prototypes of devices that could have come to market as the iPhone or iPad – years before Apple invented them.

Company 8

Company Competitive Advantage Bureaucracy Retail 8

Harvard Business Review

JUNE 12, 2015

We found that image-based words have a galvanizing influence — they inspire people to work together toward the same crystal-clear snapshot of the future. Other research has demonstrated the benefits of image-based words. For instance, Purdue University’s Cynthia Emrich and her colleagues found that U.S.

System 8

System Long-term Chemicals Benchmarking 8