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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. If Bezos measured the ROI at Amazon in the first five years, he would have quit.

ROI 66
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What’s your proactive marketing approach to loyalty?

Strategy Driven

I recently had a WOW experience that completely coincides with your philosophy on customer loyalty versus satisfaction. They’re still in the Stone Age measuring ‘ROI.’ You just finished reading What’s your proactive marketing approach to loyalty? ! The post What’s your proactive marketing approach to loyalty?

Loyalty 50
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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. Consumers treat brands like relationships — they reward friends with their loyalty and lash out when wronged. When companies maintain trust and cultivate positive relationships with customers they are rewarded with loyalty.

ROE 50
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Return on Relationship – Now in Audiobook

Modern Servant Leader

“Return on Relationship = ROI” -Ted Rubin & Kathryn Rose. RonR is the perfect companion to anyone interested in both servant leadership and digital media. Engagement drives loyalty. Loyalty correlates directly to increased sales” Share This Quote: LinkedIn | Twitter.

Loyalty 231
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Book Review: It's Not Just Who You Know

Lead on Purpose

Perhaps the most common measurement of business success is ROI — return on investment. According to Spaulding, ROR comes in many forms and should be as important to individuals and organizations as profits, revenues and ROI — because with out generating ROR, the ROI won’t matter.

Review 157
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Your People are the Hard, not the Soft Side, of Change

Great Leadership By Dan

If you do, you’ll build tremendous loyalty, trust, and engagement, which is priceless. As coaches, our work with leaders includes focusing on the human side, which helps leaders reap the ROI of their business or smart investment. Then you’ll reap the ROI you’ve been looking for. People will be the ones implementing the change.

ROI 179
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Strong Leadership Is the Foundation of Any Successful Business Strategy

Strategy Driven

It is at the point of execution that most strategies begin to fall apart, and a huge part of the problem is a lack of strong leadership. If you have sat by while strategy after strategy failed to hit the mark, perhaps you failed to recognize the importance of leadership training. Great Managers Are Not Always Strong Leaders.