article thumbnail

Great Leaders Focus On Long-Term Value

CEO Insider

Likewise, leaders who create new markets, new industry standards, or new levels of performance understand the principle of missed opportunity. License and Republishing: The views expressed in this article Great Leaders Focus On Long-Term Value are those of the author Kristen Cox alone and not the CEOWORLD magazine.

article thumbnail

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Leaders Still Fail the Racism Sexism Test

Modern Servant Leader

Wenner, founder of Rolling Stone Magazine wrote a book of interviews from his 50 years leading the magazine. Here’s what Hachette and Wenner should do next: Publisher Apology : The publisher likely played a large role in the promotion and marketing messages. ” 50 Years? Delay Release : This is a significant expense.

Diversity 160
article thumbnail

Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas.

article thumbnail

Three Ways to Strengthen Brand Reputation During the Pandemic

CEO Insider

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share.

article thumbnail

7 Considerations When Opening An Auto Repair Shop

Strategy Driven

Understanding the local market can give you a better idea of the types of services and pricing that you should offer. Your plan should include a mission statement, potential services and costs, marketing strategies, operational procedures, financial projections , and long-term goals. Create an Effective Business Plan.

article thumbnail

Tara Alemany: The Character-Based Leader Co-Author Interview

Lead Change Blog

Posted in Character Based Leader Book Check out this great interview with Author, Tara Alemany: Chapter Title: ”The Importance of Perseverance” Tara Alemany Owner, Aleweb Social Marketing Tara R. Alemany is the owner and founder of Aleweb Social Marketing. (In Alemany is the owner and founder of Aleweb Social Marketing. (In