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Someone to Know: Q&A with FM Global Assistant Vice President, Public Relations Steve Zenofsky

leaderCommunicator

Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 billion revenue company, which operates in more than 130 countries.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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How to Deal With Negative Publicity

Eric Jacobson

Today, we feature an excerpt from the book, The Public Relations Handbook. This section of the book on how to deal with negative publicity is written by Jonathan Dedmon of T he Dilenschneider Group. Invariably, a company or organization will experience bad news, resulting in negative publicity. Don’t be argumentative.

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Weekly Round-Up: Future of the Comms Function, Internal Comms Tools for 2021, Why Vaccine Mandates are Good for Business, Bond with New Hires Remotely, Incentives to Get Employees Vaccinated

leaderCommunicator

This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication.

PR 148
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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What are the best business management courses?

Strategy Driven

MBA in Entrepreneurship – This course provides students with foundational knowledge on the key elements and decision-making skills necessary to handle the daily operations of an organisation. Public relations. Public relations. Strategic operations management. Marketing management. Global business.

Course 65
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8 Best Degrees for Entrepreneurs – Launch Your Business the Right Way

Strategy Driven

If you’re going to start a business, then it’s important to know how businesses operate. You’ll learn about different types of markets so that, when creating your company, customers have plenty of options from which to choose. Sales and Marketing. Engineering.