Harvard Business Review

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. Launch day was a wild success. Photograph courtesy of BioLite.

Marketing 8

Marketing Microfinance Retail Development 8

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

AUGUST 8, 2017

Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. Here are some of the areas I see as most ripe for change: Market share is one of the most widely used, and wildly misused, business metrics.

Metrics 8

Metrics Market Penetration Wilde Marketing 8

Harvard Business Review

JULY 19, 2013

For my company, I focused on a big market and found a profitable and attractive niche. With Getaroom, I understood the lodging market is massive and knew a niche player could capture a large amount of revenue, but my initial projections were modest and I watched expenses closely. Find your niche in a sizable market.

Entrepreneur 9

Entrepreneur Hotels Travel Call Center 9

Harvard Business Review

SEPTEMBER 29, 2014

In the 1900s, French mathematician-economist Leon Walras envisioned prices in a market economy being set by an auctioneer (since known as the “Walrasian auctioneer”) conducting continuous auctions for all kinds of commodities. Economists and market design. Admittedly, better pricing of options has been a mixed blessing. Strategy'

Strategy 12

Strategy Black-Scholes Airlines Price 12

Harvard Business Review

MARCH 27, 2014

Or, in Kamchatka, you’ll find ecotourism ventures by Wild Salmon River Expeditions , initiated by an alliance between a former American military officer and his Russian associates. Companies and venture capitalists chase hot markets. Entries into markets triggered more entries, and markets that saw companies fleeing went cold.

Entrepreneur 8

Entrepreneur Venture Capitalist Business Incubator IPO 8

Harvard Business Review

JANUARY 17, 2014

It’s difficult to beat the current market leader in its area of differentiation. Instead, it launched its Immediate Response Vehicles, a unique service where claims adjusters travel to the site of the accident to provide immediate and accurate claims assistance. This helped position Progressive as a market leader today.

Company 9

Company Innovation Wilde Insurance 9

Harvard Business Review

NOVEMBER 29, 2017

Hacktober has a number of different elements, from phishing tests and marketing campaigns to contests, workshops, and expert talks. It’s our version of National Cyber Security Awareness Month, a campaign to get people involved in cyber security and play their part in making the internet safer and more secure for everyone.

Workshop 12

Workshop Education Brand Participative 12

Harvard Business Review

AUGUST 11, 2017

Travel Association and GfK, a market research firm, just over 40% of Americans plan not to use all their paid time off anyway. (Check out this world map on Wikipedia to see where your country stacks up.). Would it help if we got more paid vacation? Not necessarily. According to a study from the U.S. Fix your vacation system.

Company 8

Company Absenteeism Policies Bottom-up 8

Harvard Business Review

DECEMBER 6, 2016

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. Networked smart vehicles, for example, can safely travel much closer together — a technique known as platooning.

Transportation 8

Transportation Technology Software Supply Chain 8

Harvard Business Review

MARCH 25, 2015

And so on through legal and compliance, training, and marketing. Leadership and subject matter experts need to understand the “whys” behind customer-facing decisions so that as a pilot goes to market, the right elements of the concept are kept. This distortion is due to a concept called cumulative error. Yep, pass it on.

Innovation 8

Innovation Storytelling Document Call Center 8

Harvard Business Review

JUNE 22, 2015

Highways and bridges are in desperate need of repair, making travel slower—and more dangerous. Today, the load factor (total vehicle miles traveled divided by lane miles) is growing more than 10 times faster than capacity is. Longer commute times are just one sign that congestion is creeping into our lives.

Supply Chain 8

Supply Chain Crisis Transportation Tactics 8

Harvard Business Review

MAY 13, 2013

At a minimum, this Apple TV could change education, hospitality, work, and travel. Let''s think about the travel industry. Direct spending on business travel by domestic and international travelers totaled $249 billion in 2011. Once we have traveled by Apple TV, we won''t go back. So let''s behold them.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. On a larger scale, the death rate from automobiles was 90% higher in 1925 than it is today, because we've learned from our mistakes and have figured out myriad ways to make car travel safer. Kennedy because he looked like a train wreck on the small screen.

Media 15

Media Public Relations Learning-by-Doing Mayo 15

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. It’s harder when I travel, but I’m getting creative when I have to dine out, and I know what foods are good for me, and which ones I need to avoid. Lastly, I do not forget to take care of myself by exercising and traveling.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

AUGUST 6, 2014

The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild oceans of social media, preys on its victims. That’s why some have suggested describing what the best marketers create as spreadable media rather than viral content.

Marketing 8

Marketing Content Media Audience 8

Harvard Business Review

AUGUST 17, 2015

Product and package designers can see how people open, store, and use their purchases “in the wild.” Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable.

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

MARCH 30, 2012

Project Frozen Dumbo" aims to collect genetic material from wild elephants in South Africa to stop the cycle. You don't have to bust the travel budget to hold these kinds of sessions given the growing number of online collaboration tools. Recessive genes carrying debilitating diseases are more likely to pair. Adaptation slows.

Innovation 13

Innovation Wilde Long-term Banking 13

Management Craft

DECEMBER 28, 2014

Traveling to new places ?. Also in the group was a woman who was a freelance marketing communications writer (someone who makes a living explaining businesses). For me, the list contains serious and silly things including: Air conducting (I love doing that) ?. Coaching a willing person ?. Facilitating breakthroughs ?.

How To 69

How To Course Chaos Theory Hotels 69

Management Craft

DECEMBER 28, 2014

Traveling to new places ?. Also in the group was a woman who was a freelance marketing communications writer (someone who makes a living explaining businesses). For me, the list contains serious and silly things including: Air conducting (I love doing that) ?. Coaching a willing person ?. Facilitating breakthroughs ?.

How To 40

How To Course Chaos Theory Hotels 40

Harvard Business Review

FEBRUARY 1, 2017

But the order issued by the Trump administration threatens the well-being of legal American residents , talented students from around the globe, and even people traveling to the U.S. Trust is necessary whenever data is involved, and wild swings in policy will inevitably erode trust in the United States. on business.

Policies 8

Policies Innovation Software Competitive Advantage 8