Decker Communication

APRIL 27, 2022

I want to talk about how developing a digital culture can lead to breakthrough performance and truly transformative outcomes. Because our client mix includes many of the largest technology providers and IT adopters, we’ve seen the challenges of Digital Transformation from every angle.

Incubator 105

Incubator Storytelling Agility Training 105

Skip Prichard

MAY 3, 2021

You’re lost if you lose your audience. One core global communication skill, whether you are delivering a presentation in the virtual boardroom, or at a global business convention, is developing an international presentation style. By doing so, you can reach a spectrum of audiences in the same presentation space. Simon Sweeney.

How To 140

How To Globalization Audience Open-book 140

Skip Prichard

MARCH 3, 2021

Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion. This lack of trust extends into the world of technology, as well. But longer form storytelling still connects with us on an emotional level. Far from it.

Brand 113

Brand Storytelling Trends Content 113

Leading Blog

AUGUST 3, 2018

N EW TECHNOLOGIES are shifting the way we work and interact. Jobs are being eliminated, and industries are being disrupted as we try to come to grips with how this technology is changing us and how we can use it. The thing to keep in mind is that machines are machines and we are human. Your ability to persuade and tell a story.

Open-book 216

Open-book Storytelling McKinsey Maturity 216

Strategy Driven

FEBRUARY 22, 2023

The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.

Storytelling 112

Storytelling Content Software Brand 112

Tanveer Naseer

JANUARY 9, 2018

With the New Year now well under way, many of us are understandably creating goals and developing plans for what we’d like to achieve over the course of the next 12 months. Leadership Insight #10 – Becoming a leader is not about promoting yourself; it’s about helping others to succeed and thrive [ Share on Twitter ].

Leadership 257

Leadership Mentor Long-term Audience 257

The Horizons Tracker

MARCH 10, 2020

The standard thinking suggests that wage inequality tends to increase as technical progress advances, as the march of technology raises the premium on skilled labor, and dulls the negotiating power of unskilled labor as technology increasingly takes the work they used to do. When the researchers assessed the U.K.

Skills 80

Skills Emotional Intelligence Stress Storytelling 80

Skip Prichard

JUNE 16, 2021

As a social psychologist, writer, and founder of development company ignite180, you may see his work appearing in numerous places. He is an extraordinarily gifted writer who engages with a mixture of storytelling and analysis that I enjoy. Jobs thought Gates stole Apple technology to create Windows.

Engineering 108

Engineering Succession Learning-by-Doing Simon 108

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

NOVEMBER 21, 2011

Once you’ve analyzed your audience and determined what you want to say, give lots of attention to the presentation’s two most critical parts: the opening and the close. They’re the parts the audience will remember best – and each of them serves a vital purpose. Every successful communicator is a great storyteller.

Power 56

Power Audience Kaplan Short-term 56

Harvard Business Review

APRIL 13, 2018

“If only we could tell our stories better,” is a refrain I hear often from people I work with in the science and technology community. It’s easy to write about wearable technology; it’d be far less fun to plough through language related to gene therapy. andrew nguyen/hbr staff/the new york public library.

Press Release 13

Press Release Storytelling White Paper Magazine 13

Strategy Driven

NOVEMBER 17, 2010

– How to Create and Implement a Knowledge Transfer Program, part 1 ), you’re ready to design and develop a program that retains Baby Boomers’ knowledge. Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. What are their preferences?

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

MAY 29, 2018

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The science of storytelling and brand performance. Stephen Swintek/Getty Images. The marketing industry will be no exception.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

OCTOBER 12, 2018

Netflix was thus able to develop its internationalization capabilities in locations where the challenges of “foreignness” were less acute. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

Netflix was thus able to develop its internationalization capabilities in locations where the challenges of “foreignness” were less acute. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. One should experiment in both areas to maximize learnings and maintain audience attention.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

MAY 9, 2013

How did your strategy around it develop? How do you think about using data visualization when it comes to different audiences and stakeholders, both within your company and outside of it? As a large multinational company, we do have many audiences. It really works across different audiences. Design Marketing Technology'

Storytelling 9

Storytelling Airlines White Paper Audience 9

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, the quality time consumers spend within a brand experience can increase ROI and develop true engagement , leading to greater brand advocacy and actions over time. Start in the heart.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

FEBRUARY 14, 2013

Still, its message — that intense passion and connecting to your audience (and backers) via storytelling will carry you further than a focus on shareholder value creation — has (dare we say it) struck a chord among the Swedish start-up community. Technology Review). Be a master. Be instinctive. Be sensory.

McKinsey 8

McKinsey Consensus Management Short-term 8

HR Digest

FEBRUARY 7, 2022

Not only that, but authors are storytellers. As if storytelling wasn’t fascinating enough, writers also get paid well to pursue their passion projects. . Musicians are either playing along to someone else’s song and making it their own, or they create their own composition and perform it for audiences.

Engineering 52

Engineering Storytelling Career Education 52

Strategy Driven

MARCH 24, 2021

Simply put, VoIP is a technology that turns your voice into a digital signal, allowing you to make phone calls directly from your computer. Furthermore, by catering to a more diverse audience, you get the opportunity to bring in new customers too. Voice over internet protocol. Semantic search.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Harvard Business Review

FEBRUARY 17, 2016

Less than three months into the WATTx journey, we had hired a team of 20 amazing people with impressive resumes and personalities across four main domains: data science and software engineering, IoT engineering, digital marketing and sales, and business development. To some people, storytelling comes naturally. Insight Center.

Company 8

Company Benchmarking Storytelling Engineering 8

Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

JUNE 12, 2018

Beacons are battery-powered wireless sensors installed in retail stores or event venues that detect nearby consumers who have opted in to alerts through Bluetooth or other technologies and that relay information to consumers’ mobile devices. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing.

Short-term 8

Short-term Brand Long-term Media 8