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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ). We don’t even think about it.

Brand 278
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Taking Control of Your Investments: The Case for Transferring to a Gold IRA

Strategy Driven

Commonly found in traditional IRAs and 401(k)s are equities, bonds, and mutual funds. For instance, the stock market can be unpredictably turbulent. Gold typically moves independently of the stock market, in contrast to equities and bonds. These are superb investing options, but there are hazards involved.

Hedge 87
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First Look: Leadership Books for March 2020

Leading Blog

Marketers want to change their customers’ minds and leaders want to change organizations. New research shows that gratitude boosts employee engagement, reduces turnover, and leads team members to express more gratitude to one another—strengthening team bonds. Don't miss out on other great new and future releases. But change is hard.

Books 375
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Why Self-Directed IRA Is an Ideal Retirement Strategy

Strategy Driven

Get the Advantage of the Flexibility The best thing about a self-directed IRA is that it doesn’t confine you to traditional investment options like stocks and bonds. Win With an Adaptable Retirement Strategy Since a self-directed IRA is flexible, you can adapt it to evolving market conditions and personal circumstances.

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5 Components of Charismatic Leadership

Skip Prichard

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. In this document, he contrasted his vision with the prevailing industry practice of marketing high-priced furniture that was out of reach of most people. Create deep emotional bond with your followers. His vision was—.

Charisma 144
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First Look: Leadership Books for July 2019

Leading Blog

Or, we can be like the coffee bean and discover the power inside us to transform our environment. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? A fascinating story about the power of networking, connection, and mentorship.

Books 186
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Five Reasons Stories are a Powerful Communication Tool

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Five Reasons Stories are a Powerful Communication Tool by Kevin Eikenberry on October 11, 2010 in Leadership , Leadership Communication , Learning We all grow up with stories. Stories make it memorable.

Tools 208