Strategy Driven

JUNE 5, 2014

The waterfall methodology was a classic approach used for software development. After thousands of applications, it was clear that the waterfall rigidity become less efficient and effective versus a more nimble approach. Lessons Learned from Corporate Branding and Rebranding Efforts of Note. What are you thinking?

Marketing 50

Marketing B2B Due Diligence Benchmarking 50

Harvard Business Review

OCTOBER 1, 2012

Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Strategy Driven

MARCH 18, 2011

In addition, we believe that your starting point for strategy development is what you are already great at, rather than studying the industry and market for opportunities. Is it more important to consider capabilities when you develop a strategy now than it was, say, five years ago? Third, there is the simple efficiency argument.

Resources 51

Resources Industry System Strategy 51

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. Our participants were responsible for employer branding efforts in their companies. Delivering on your promises.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

MARCH 18, 2013

To really engage in conversations with stakeholders, brands are developing and curating quality content that cuts through the clutter. The spots and dots only work if they're tightly woven into a consistent and ongoing narrative from and about the brand. Brands like ours need highly creative content — lots of it.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

JANUARY 29, 2018

To help business leaders better understand industry disruption, we developed an index that measures an industry’s current level of disruption as well as its susceptibility to future disruption. For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack.

Industry 8

Industry Fixed Assets Retail Market Penetration 8

Harvard Business Review

JULY 29, 2013

Astra Zeneca has replaced virtually all of its field sales force support for its mature brand Nexium with a 300-person inside sales team. First, B2B sellers feel competitive pressure to cut costs, and they''re seeking more efficient ways to sell. Why do you think so many companies are turning to inside sales?

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

DECEMBER 10, 2015

The assumption is that a merger will make it easier to achieve economies of scale, develop a large but narrow network of preferably healthy patients, establish data registries, and integrate expensive technology. Our partnering skills were maturing, so we became more precise in our evaluation process and expectations.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Harvard Business Review

OCTOBER 26, 2015

I believe that industry consolidation may be the death throes of mature industries as they struggle to compete with America’s return to a more entrepreneurial, craft economy. Minimum efficient scale is getting smaller and smaller. Growing consolidation across multiple industries, but shrinking market share: What is going on?

Competitive Advantage 8

Competitive Advantage Pharmaceuticals Industry Trends 8

Strategy Driven

JUNE 22, 2012

Business development. This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. They take what is said at face value because they have not or don’t care to develop abilities to discern what is hyped by others.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

AUGUST 18, 2015

There were also branding benefits to the change, as Kevin Lane Keller explained in another article. Alphabet, Larry Page writes on abc.xyz —Alphabet’s new URL—stands for two things: A collection of letters that represent language, the substrate for Google’s indexed search results (the company’s mature business).

Strategy 8

Strategy Maturity Business Model Wireless 8

Harvard Business Review

SEPTEMBER 27, 2012

Gerber's team knew if they could develop a quick, healthy meal for adults, they had an avenue into meaningful growth. For those who would admonish Gerber for their approach to transformational innovation, it might be wise to consider that the company did exactly what it was designed to do: create operational efficiency.

Innovation 15

Innovation Company Venture Capitalist Maturity 15

Harvard Business Review

JUNE 24, 2015

Positional advantage is sustainable in a classical environment: the environment is predictable and develops gradually without major disruptions. Then, they construct a plan to build and sustain advantaged positions, and, finally, they execute it rigorously and efficiently.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” Are Israeli companies on the verge of developing a repeatable playbook to scale their companies and become market leaders, not just acquisition fodder for the Silicon Valley giants? ” For good reason: A tiny country of only 8 million people — 0.1% We think so.

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8

Harvard Business Review

JANUARY 5, 2017

Two developments bear noting. Fox News, for instance, entered the seemingly mature cable market in 1996 and experienced notable upticks in viewers after “big news” events — the 2000 election, the 9/11 terrorist attacks, and the start of the war in Iraq. These strategies draw in consumers who are right for your brand.

Media 11

Media Advertising Fixed Costs Content 11