The Horizons Tracker

FEBRUARY 18, 2022

Publically praising a rival is a pretty rare affair in the corporate world, with brands usually steering clear from giving their foes free publicity. Brand praise. This analysis showed that such behavior boosted preferences for the brand doing the praising.

Brand 89

Brand Reputation Analysis Trends 89

The Horizons Tracker

FEBRUARY 27, 2023

For instance, a study from KU Leuven University and the European Central Bank found that large companies do understandably innovate more often and more successfully than SMEs. In relative terms, this may be a small number, but when set against the 20 million or so SMEs operating across Europe, it’s a vast number of innovative firms.

Engineering 130

Engineering Innovation Incubator Open-book 130

Let's Grow Leaders

JANUARY 26, 2023

He explains the first step is to Affirm the Idea…find something interesting, fun or positive about the idea and say that first. It always feels good to hear positive feedback first. To avoid coming across negative, make sure you are in a positive state of mind and if that’s difficult in that moment, pause.

How To 550

How To Leadership Styles Proposal Analysis 550

The Horizons Tracker

OCTOBER 2, 2023

The primary objective of a brand’s presence on social networks is to foster engagement, characterized by interactions through posts. Particularly appealing to brands is the spontaneous sharing of content by users themselves, commonly referred to as “rebroadcasting” in marketing circles.

Brand 59

Brand Content Incentives Media 59

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. Maintaining strong internal and external relationships, influencing organizational changes, and fostering a culture that embraces innovation are all paramount.

Trends 284

Trends Business Model Execution Marketing 284

Strategy Driven

NOVEMBER 27, 2020

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Brand 111

Brand Strategy Development USP 111

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. Brand as Identity.

Brand 150

Brand Airlines Wilde Tools 150

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

Brand 75

Brand Marketing Self-aware Competitive Advantage 75

N2Growth Blog

OCTOBER 24, 2023

The Importance of Cultural Fit in Executive Search for Financial Positions Finding the right candidate for any senior executive finance position is about assessing and evaluating their leadership , professional experience, skills, and cultural fit within the organization.

Finance 405

Finance Execution Leadership Long-term 405

Let's Grow Leaders

MARCH 15, 2024

04:22) Cultivating a Thriving Workplace : Discover the secret to transforming stress into positive energy and the quest for the right fit in the workplace, emphasizing the importance of a culture that aligns with personal working styles for productivity, satisfaction, and employee motivation. (07:26)

Motivation 234

Motivation Strategy Talent Management Career 234

N2Growth Blog

NOVEMBER 6, 2017

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

Brand 152

Brand Press Release Loyalty Learning-by-Doing 152

Lead Change Blog

APRIL 29, 2020

As the late Stephen Covey said, “Leadership is a choice, not a position.” How do you create your unique brand of leadership that will leave a lasting and impactful legacy? But what if you could reframe your thinking and utilize the conflict, crisis, and change to start seeing possibility, collaboration, and innovation?

Covey 291

Covey Webinar Brand Executive Coaching 291

Great Leadership By Dan

JANUARY 19, 2017

How Can Leaders’ Best Explore and Exploit both Disruptive and Incremental Approaches to Innovation? These players test more established racers with breakthrough innovations. Yet such a rapid and competitive approach to innovation may not be sustainable over the long term. So how can you successfully navigate the innovation race?

Innovation 120

Innovation Long-term Short-term Brainstorming 120

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. Balance is the key to success; N2Growth , believes that innovation and strategy must come together for businesses to enjoy sustainable growth and maintain customer satisfaction. Digital technology continues to transform both the retail and consumer experience.

Innovation 161

Innovation Strategy Competitive Advantage Incubator 161

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. In the realm of product sampling, the objective transcends immediate sales; it’s about cultivating brand loyalty.

Tactics 105

Tactics Sample Loyalty Management 105

Tanveer Naseer

JANUARY 10, 2024

Allen Adamson is an expert in branding, experience creation, and innovation strategy. Over the course of this episode, Allen and I discuss: What is experience innovation and moving past our assumptions of what our customers want. Why a singular focus is the critical key to creating a successful consumer experience.

Marketing 130

Marketing Advertising Innovation Brand 130

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers.

Brand 100

Brand Competitive Advantage Fashion Price 100

Strategy Driven

MARCH 19, 2024

Through these programs, customers are recognized and appreciated in a personalized manner that traditional marketing methods struggle to match, engendering brand loyalty reflected in impressive retention statistics. At the intersection of innovation, customer service, and data science, these apps extend beyond traditional marketing tools.

Loyalty 98

Loyalty Brand Marketing Strategy Marketing 98

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. How common is it for CPGs to hire for key positions outside the industry?

Trends 341

Trends Agility CEO Chief Executive Officer 341

N2Growth Blog

OCTOBER 23, 2023

With the constant advancements in technology and research, businesses in this sector require leaders who possess a deep understanding of the scientific landscape and the business acumen to drive growth and innovation. This ability to bridge the gap between science and strategy is crucial in such a highly dynamic space.

Execution 404

Execution Strategy Compliance Industry 404

Skip Prichard

SEPTEMBER 20, 2020

That’s what Brand Positive co-founder Sean Pillot de Chencey teaches in his book Influencers & Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Businesses. “Insight + Ideas + Impact = Innovation.” What’s your definition of innovation?

Innovation 104

Innovation Drucker Supply Chain Influence 104

Strategy Driven

DECEMBER 30, 2023

In the fast-paced and competitive business world, companies are always looking for ways to enhance productivity and foster a positive work environment. A professionally designed office block can profoundly impact employee productivity levels, creating a conducive environment that promotes collaboration, innovation, and overall well-being.

Productivity 99

Productivity Products Absenteeism Morale 99

Strategy Driven

NOVEMBER 20, 2023

Innovation Opportunities: Operational excellence involves embracing innovation. Employees often find motivation in working for companies that are at the forefront of their industry, offering opportunities to work on innovative projects and solutions.

Operations 118

Operations Loyalty Efficiency Human Capital 118

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace. ” Are you the leader of your brand?

Brand 94

Brand Power Brand Management Conference 94

Great Leadership By Dan

MAY 28, 2020

History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant. Innovation expands usage occasions and helps reach new users, but remember, humans like to take shortcuts.

Brand 233

Brand Marketing Price Globalization 233

Leading Blog

DECEMBER 1, 2023

How did Pixar out-innovate Disney? Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they’d rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds. Why do companies kill creativity? But what if this is not true?

Books 265

Books Leadership Open-book Creativity 265

Lead Change Blog

OCTOBER 11, 2018

We are pleased to present this excerpt from Chapter 4 of: Beyond Sizzle: The Next Evolution of Branding by Mona Amodeo, Ph. Both as employees and customers, younger generations have very different views about the brands they choose. 52% check product packaging to ensure sustainable impact.

Brand 225

Brand Commitment Globalization Survey 225

N2Growth Blog

NOVEMBER 28, 2023

In today’s rapidly evolving social and economic landscape, many nonprofit audiences (and the organizations themselves) face greater challenges than ever, requiring strong, innovative, and creative nonprofit leaders capable of navigating complex issues with finesse and expertise.

Execution 353

Execution Leadership Diversity Long-term 353

Strategy Driven

MARCH 15, 2024

Moreover, a tech-savvy approach to recruitment signals to potential candidates that your company is forward-thinking and innovative, which can be a strong attractor for top talent. Enhancing Employer Brand Through Strategic Partnerships In the digital age, a strong employer brand is essential for attracting top talent.

Talent Management 91

Talent Management Management Agility Diversity 91

N2Growth Blog

JANUARY 23, 2024

This covers not only understanding how digital platforms work but also appreciating their strategic value and harnessing them effectively to drive innovation and change. Furthermore, AI is also automating repetitive tasks, freeing up time for executives to focus on more critical aspects of leadership, such as strategy and innovation.

Trends 235

Trends Execution Emotional Intelligence Leadership Styles 235

Strategy Driven

APRIL 22, 2024

This score is a predictor of customer loyalty, as studies have shown that the easier it is for customers to interact with a brand, the more likely they are to return and become advocates for the company. CES measures customers’ efforts to accomplish a task, such as purchasing, resolving an issue, or obtaining product support.

Loyalty 113

Loyalty Customer Loyalty Metrics Brand 113

Let's Grow Leaders

DECEMBER 13, 2023

You might have a fantastic personal brand and a world-renown altruistic mission, but that doesn’t mean you can ignore your leadership and culture. If so, Santa also shows us a positive path forward. Today, the North Pole is a paragon of human-centered leadership and culture. But it wasn’t always that way.

Leadership 266

Leadership Competitive Advantage Loyalty Document 266

Great Results Team Building

OCTOBER 12, 2023

– – – – – Sean Glaze delivers engaging conference leadership keynotes and interactive team building events that help healthcare and education leaders build more positive and profitable cultures.

Conference 229

Conference Audience Diversity Ryan 229

Leading Blog

JULY 1, 2019

The Coffee Bean : A Simple Lesson to Create Positive Change by Jon Gordon and Damon West. The Coffee Bean: an illustrated fable that teaches readers how to transform their environment, overcome challenges, and create positive change. Follow the Feeling : Brand Building in a Noisy World by Kai D. Life is often difficult.

Books 186

Books Leadership Gordon Brand 186

Eric Jacobson

MARCH 5, 2020

Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. When it comes to innovation, culture is more important than strategy.

Handbook 65

Handbook Innovation Tactics Open-book 65

Strategy Driven

APRIL 27, 2024

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Competitive analysis and market positioning. Adhering to franchisor rules and reaping the benefits of the franchise system come hand-in-hand.

Franchising 104

Franchising Strategy Exit Strategy Entrepreneur 104