N2Growth Blog

AUGUST 22, 2010

Trust me when I tell you that being out of touch is never a good position to find yourself in as the CEO. My advice to CEOs, regardless of whether you’re running a start-up or a Fortune 500 company, is to go see things for yourself.

Blog 401

Blog Gordon CEO Consultative 401

Coaching Tip

APRIL 19, 2016

The 2008 global financial crisis, a series of corporate scandals that have eroded organizational trust, including Volkswagen, BP and Enron, and an emphasis on transparency brought about by the combined impact of globalization, technology, and demographic changes have all combined to bring trust in business to what may be an all-time low.

Leadership 70

Leadership Film Reputation eBook 70

Strategy Driven

OCTOBER 9, 2013

Startup CEOs need to know how to act once they realize that a new revenue stream is growing faster than the original business concept. As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. Don’t forget that business is a leap of faith.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Strategy Driven

APRIL 9, 2012

They spoke over CEOs, media, newspapers, government, lobbyists, and politicians. Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple. Wake up and smell the opportunity!

ROI 66

ROI Media Customer Loyalty Webinar 66

In the CEO Afterlife

NOVEMBER 4, 2012

Time moved on, and during the nineties technology overran, and transformed the creative industry like it did most others. Our technology whizzes along at the velocity of a speeding electron, and our poor overtaxed neurons struggle to keep up. But here’s the thing. The Overnight Test only works if you can afford to wait overnight.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Strategy Driven

MAY 25, 2011

Carl, a self-made success and CEO of a venture-backed software company, is a great example. In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. Carl had a Ph.D.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

Carl, a self-made success and CEO of a venture-backed software company, is a great example. In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. Carl had a Ph.D.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

APRIL 9, 2018

” Jeff Immelt, former CEO of General Electric. The first thing they should know is that not all technological change is “disruptive.” Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds. Bloomberg/Getty Images.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). imposing technological platforms developed for the U.S.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

MAY 2, 2017

However, 48% of the mid-sized world market leaders come from Germany. In addition, there are traditional regional crafts, such as the clock-making industry in the Black Forest with its highly developed fine mechanical competencies, which developed into 450 medical technology companies, most of them makers of surgical instruments.

Class 15

Class Drucker Globalization Film 15

Harvard Business Review

NOVEMBER 14, 2017

marketing team offered the same promotion to U.S. A nascent technology business might require an adaptive approach and a stable commodity business might require a classical, planning-based approach. A little later, the U.S. customers in order to boost sales. As we now know, the company lost to rivals.

Execution 10

Execution Strategy Gantt Chart Film 10

Harvard Business Review

FEBRUARY 21, 2011

But it got stuck in its core competence of traditional film products and missed the rise of digital photography and printing. To survive, it has stopped selling film cameras, focusing on the digital ones that dominate the market. Organizations such as IBM and GE have adapted over the years to remain competitive in the market.

Core Competence 14

Core Competence Prahalad Film Hamel 14

Strategy Driven

APRIL 22, 2011

In my book, I recount an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. So he asked the CMO to broker a meeting with the CEO to make a presentation on the subject. That guy’s an idiot.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

FEBRUARY 14, 2013

A classic old film comedy, Being There , stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. Instead, the firm remained firmly in Rochester, New York, capital of an older technology era. Coming in person is always more meaningful than doing a video or sending a note.

Succession 11

Succession Film Technology Globalization 11

Harvard Business Review

APRIL 9, 2014

Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. Does this create pressure to adopt the same technology or the same processes? In his new book Creativity, Inc. Why is that?

Creativity 10

Creativity Film Management Short-term 10

Strategy Driven

NOVEMBER 15, 2010

Technology – social media specifically – allows for constant communication, but easy communication doesn’t necessarily translate to messages that are received, understood, and capable of driving action. The same is true for any camera crews who might be filming your presentation. Some are just 140 characters long.

Tips 62

Tips Audience Newsletter Armstrong 62

Strategy Driven

JULY 27, 2019

This takes very little time and can be filmed with a camera at your desk. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation. Make use of product videos, and feel free to share them with your customers. Sean founded vidREACH.io

Video 10

Video Gordon Film Creativity 10

Harvard Business Review

OCTOBER 26, 2011

Between 2006 and 2008, more than $1 billion venture-capital dollars were channeled into startups focused on solar, wind and biofuel technologies. In the last year, however, early-stage investments in clean energy production technologies have fallen substantially (see the table at the end of this piece for more detail).

Energy 10

Energy Finance IPO Biotechnology 10

Harvard Business Review

JANUARY 21, 2013

Recruiting John Sculley as CEO of Apple. Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life? Not knowing the right market for NeXT computer.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

MAY 28, 2013

The equally new Disney CEO, Michael Eisner , gave him a simple, unambiguous mandate: fix animation at Disney. Although a veteran in the film business, Katzenberg had no experience with animation and little appetite for it. This was a strategic recipe or what I call a corporate theory of sustained growth. Illustration: @1957 Disney.

Film 10

Film Franchising Industry Resources 10

Harvard Business Review

MAY 15, 2012

Before my presentation at an employee event, I listened as CEO Inge Thulin and senior execs from each of the major divisions laid out their strategies. But most importantly, I heard about some great new products and technologies. It's also remarkably safe for users and technology — you can safely dip an iPhone in the stuff.

Innovation 12

Innovation Early Adopters Energy Efficiency 12

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. While each technology bumped sales, something was still missing. Advertising Branding Marketing'

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. CIOs today must adapt or risk being marginalized.

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Another, arguably simpler, technique is to change the way you measure market share. This post isn’t for you. Everyone still here? Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

JANUARY 26, 2011

Martin Sorrell, the CEO of advertising and public relations giant WPP, was just at the Sundance Film Festival, where he saw a documentary called The Flaw. Jim Turley, the CEO of Ernst & Young, immediately went and ruined it by changing the subject to the decline in business-bashing in the U.S. as Jacob S.

Porter 15

Porter Trends Policies Film 15

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s. The Union Market challenge.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

FEBRUARY 21, 2014

In essence, aside from entertainment, Fallon''s job is not unlike that of a new CEO: to make existing employees, or in this case Jay Leno''s fans, OK with him. The company’s CEO keeps it taped to his desk. He literally, at one point, pretty much explained how a late-night show works." It says “No Ads! No Gimmicks!”

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

MAY 13, 2014

and other developed markets? Under private equity investment, the CEO—formerly the top decision maker in the company—has to answer to the representative assigned by the private equity firm. For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain.

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

MARCH 28, 2016

In the past, disruption occurred at the level of discrete product and service technologies that competed to offer better value for customers (e.g., Told this way, the Kodak story is a comforting caricature of the traditional failure to adapt to disruptive technological change. The nature of disruption is changing. inch vs. 3.5-inch

Company 8

Company How To Technology Strategy 8

Harvard Business Review

OCTOBER 11, 2013

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. So she wrote a memo to the CEO explaining why gender balance is good for business. Capturing the Innovation Mind-Set at Bally Technologies. Innovation'

Innovation 11

Innovation Christensen Decisionmaking CTO 11

Harvard Business Review

OCTOBER 12, 2011

It helps students see that Kodak did not understand or invest in the digital technologies that were to sweep away its business, a failure usually attributed to incumbent executive myopia. They invest over long time horizons, value their technology groups, and regard IT employees as core members of the firm. So it had no voice.

CIO 9

CIO Outsourcing Cost Center Film 9

Strategy Driven

SEPTEMBER 13, 2019

Ask any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry. Carefully curate it to funnel traffic in the directions necessary. About the Author.

Content 51

Content Gordon Video Budgeting 51

Harvard Business Review

SEPTEMBER 13, 2013

Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. How do the best CEOs confront that challenge? For 10 years, I worked as a consultant to John Emery, CEO of Emery Worldwide, now part of UPS.

Abell 8

Abell Armstrong Uncertainty CEO 8

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Nash Equilibrium, Pareto Principle).

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

MARCH 6, 2013

As disruptive innovations enter the market with faster velocity and increased firepower, entrepreneurs are finding themselves dealing sooner and more intimately with the law. and urged Congress to outlaw the technology. and urged Congress to outlaw the technology.

Innovation 8

Innovation Disruptive Innovation Constraint Entrepreneur 8

Harvard Business Review

JULY 10, 2013

It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place. But, while the industry is partying, all on the client''s dime, the world around us is radically changing as digital technology evolves the way we all communicate. What''s the future of Cannes?

Advertising 8

Advertising Creativity Industry Brand 8