Harvard Business Review

SEPTEMBER 23, 2016

But while CMOs “are key drivers of digital-based growth for most organizations, many are not in the habit of working with the CIO, and are certainly not in the habit of working with the security department.” But with CMOs and CIOs working together, this could just be the beginning. 1-Click and Amazon Prime are two examples.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

MAY 29, 2017

Companies had not yet turned en masse to leverage social platforms like Facebook to advance their business goals. ” Nowadays, a company’s digital strategy practically drives the roadmap and goals of many departments, from marketing to sales to HR. CIOs, in addition, have gotten a prime seat at the table.

CIO 11

CIO Survey Strategic Planning Technology 11

N2Growth Blog

DECEMBER 7, 2010

Share and Enjoy: View Comments [link] Stuart Oliver: Entrepreneur, Interim CIO, Technology COO, Strategist, » Blog Archive » To blog or not to blog [.] However the goal is not to do it quickly, it's to do it well. Mike Myatt from N2Growth has this interesting blog entitled “To blog or not to blog“ [.]

Blog 296

Blog Content Media Brand 296

Harvard Business Review

APRIL 25, 2013

Both examples fit the conversation that should be going on in the C-suite, but isn''t, because it makes people nervous, and because people lose visibility and perspective of what is changing around them as they focus on their goals. Only a quarter of executives felt their CIO was performing above his or her peers.

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

JULY 22, 2014

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

Supply Chain 10

Supply Chain CIO Chief Information Officer Budgeting 10

Harvard Business Review

MARCH 22, 2016

For example, the finance department approves what to buy, facilities maintains equipment, HR tells employees how to conserve energy, and marketing manages the company’s corporate sustainability reporting. states with deregulated power markets) and technologies (e.g., There are all kinds of new energy providers (especially in U.S.

Company 8

Company Management CIO Energy 8

Harvard Business Review

JULY 17, 2017

Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. The Future of Financial Services.

Industry 13

Industry Short-term Planning Long-term 13

Harvard Business Review

AUGUST 26, 2013

Kim Stevenson , Intel''s CIO, summarizes the challenge well: "[IT functions have] gone through ERP, they''ve gone through BYO and they''ve gone through cloud, and they think they''ve done it all. 57% of digital leaders use both marketing and IT as primary drivers of digital governance. There is no time for complacency.

CIO 8

CIO CTO Operations Technology 8

Harvard Business Review

JULY 16, 2014

As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. Just recently, InfoWorld magazine pointed out that CIOs have split into two groups: those who are driving value and those who are still trapped inside the data center.

CIO 11

CIO Information Technology Forrester Technology 11

Harvard Business Review

MARCH 1, 2016

If not, there are three things you should do to make sure that your salespeople understand and implement your strategy as you intended it, and that their actions are in line with your goals, not just the target they want to make. There’s a reason you chose those target markets or customer types.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

JUNE 23, 2017

D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions. Before starting any new data analysis initiative, ask: Is the goal to help improve business performance? Increase market share? Innovate more effectively?

Organization 8

Organization How To Supply Chain Technology 8

Leading Blog

MARCH 18, 2011

[As a leader], you—not the IT department, nor the VP of IT, nor the chief information officer (CIO)—must understand, drive and be accountable for how technology is structured in order to reach the strategic goals of the operation….Technology Speed is our friend in almost every case.

Chief Information Officer 279

Chief Information Officer CIO ROI Technology 279

Harvard Business Review

APRIL 9, 2014

This is in part because many bosses lack the information they need to do so, notes Tim Low, Vice President of B2B Marketing at PayScale. Talk about what kind of bonus or raise the employee might expect if she meets her goals — or doesn’t. He suggests you start the year by discussing compensation. Low suggests: “Ground it in facts.

CIO 10

CIO How To Case Study B2B 10

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. All the company functions must collaborate towards this goal.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

APRIL 4, 2013

Some of the displays are quite cool — I particularly like, for example, the "heatmap" showing where P&G''s products stand in their respective markets. The real goal is to help them understand quickly what''s going on in the business, and to decide what to do about it.

Supply Chain 8

Supply Chain CIO Information Technology Information 8

Harvard Business Review

JANUARY 28, 2015

Rather than measuring marketing KPIs or operations KPIs, focus instead on the more customer-oriented journey KPIs, such as lifetime margin. Once the drivers of the costs of the journey are understood, marketing can work with operations to address them. Consider how Dutch energy company Essent is redesigning the customer experience.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

NOVEMBER 23, 2010

Have you ever met a sales executive or a CIO who said: "Sales is too important to be left to Sales" or "IT is too important to be left to IT"? Yes, they are closer to the business and should know better what they need to do so they can meet their business goals. Im sick about it. I doubt it. Im sick about it. I doubt it.

CIO 15

CIO Guidelines Telecommunications Emotional Intelligence 15

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. Where do they shop? The internet. What don’t they like? Being pitched to. Insight Center.

Company 8

Company Hotels Travel Class 8

Harvard Business Review

APRIL 16, 2013

Such organizations send mixed messages to the market, muddying their value proposition. For example, take an IT security firm targeting the CEOs, CIOs, and general counsels of small healthcare providers. Communication Marketing Strategy' Determine what these clients value most (speed, cost, etc.) Create a Sense of Urgency.

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

JULY 4, 2012

As a corporate leader, you have already contributed value by building successful businesses, bringing innovative and high-quality products and services to market, and creating jobs. The benefits, meanwhile, include learning and challenge, achieving meaningful goals, and building a wide variety of relationships.

Leadership 12

Leadership CIO Politics Career 12

Harvard Business Review

SEPTEMBER 9, 2014

Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.

Technology 8

Technology Metrics Budgeting CIO 8

Harvard Business Review

JUNE 19, 2013

Losing that kind of information can mean a plunge in stock price and market share. They refer me to the chief information security officer, but she works for the CIO, who doesn''t much like to hear what''s wrong with the system he built. Protecting a company''s critical information is a value proposition. But security?

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

JANUARY 14, 2015

I call this phenomenon “executive brownout” and the details of El-Erian’s departure (not to mention more recent reporting on the conduct of his co-CIO Bill Gross, who has also since resigned) only confirmed my opinion that he was very likely suffering from it.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

FEBRUARY 4, 2014

But no one was sure what to cut and what to keep because the goals had not been clearly enough defined. Variations of this Big Data story line are being played out in executive offices around the world, with CMOs and CIOs in the thick of it. Call it a shotgun marriage, but it’s one that CMOs and CIOs both need to make work?

CIO 8

CIO Budgeting Enterprise Architecture Marketing 8

Harvard Business Review

JULY 25, 2013

It is all well and good — and true — to say that the role and mandate of the CIO are expanding. But too many organizations are stretching their Chief Information Officers (CIO) too thin. Today''s CIOs must learn to balance all of these personas. CIOs especially need: an integrative mind. focus and vision.

CIO 8

CIO CFO Chief Information Officer Business Intelligence 8

Harvard Business Review

JANUARY 16, 2015

CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. Sales, Marketing, GMs, Product (Business Leaders): These decision makers are directly involved in generating revenue and they are judged based on the numbers.

P&L 8

P&L Due Diligence CIO COO 8

Harvard Business Review

AUGUST 1, 2013

Infrastructure largely determines the IT organization''s structure, its budgeting, how the corporation goes to market, its legacy, and its capacity to change. Digital demands move at the pace of the market, competition, and customer expectations rather than the upgrade cycles of IT vendors. Are We Asking Too Much of Our CIOs?

CIO 9

CIO Technology Telecommunications Information Technology 9

Harvard Business Review

MAY 13, 2015

Brand marketers must demand change from their own media-buying ecosystem. Metrics cannot be focused on campaign-specific goals such as reach and conversion. The lines between software and marketing are likely to blur, so the old boundaries can no longer apply. ” Data. Brands as media companies.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

NOVEMBER 19, 2012

That experience formed a simple, yet powerful, goal: Zero tolerance for lines. "If If you have to stand in line," explained Bill Martin, vice president and CIO, "the ship suddenly seems too big and the experience diminishes sharply.".

IT Strategy 9

IT Strategy Strategy Class Offshoring 9

Harvard Business Review

AUGUST 20, 2013

Adoption risk: Adopting technologies or responding to market, business, and technology trends too quickly or too slowly; reactively or over thought, without considering how non-technical implications or unintended consequences contribute adoption risk. Google''s CIO on How to Make Your IT Department Great. IT Doesn''t Matter (to CEOs).

Dunning 8

Dunning Project CTO Innovation 8

Harvard Business Review

JULY 11, 2012

Your mileage may vary, but in this case: One CIO called back immediately, and a week later initiated a dialog about the consulting firm's services. For example, find out what the analysts say the company's goals or "big bets" are and what they have to achieve, and find a way to help the individual serve that cause.

Venture Capitalist 16

Venture Capitalist How To CIO Bottom-up 16

Harvard Business Review

AUGUST 7, 2017

This collaborative approach is no longer optional: No single company, deploying only its own products or services, can capture IoT’s value by itself, and certainly not with the speed required in today’s digital market. Insight Center. Crossing the Digital Divide. Sponsored by DXC Technology. How the best companies get up to speed.

Succession 8

Succession ROI Technology Operations 8

Harvard Business Review

FEBRUARY 18, 2015

This becomes more critical as market life cycles shorten and the time in which companies can maintain product differentiation shrinks. Buying behavior has changed in many markets. Compressed differentiation characterizes competition in more markets. Disconnected Go-to-Market efforts. Innovate through experimentation.

Process 8

Process CIO Strategy Marketing 8