Brigette Hyacinth

JUNE 3, 2019

Sadly many organizations prefer these managers because they seem to be on top of, and in control of everything. In the short term, they may produce results but in the long run they leave a trail of destruction in their path. “It Engaged employees drive higher customer satisfaction and boost the bottom line.

Micromanagement 45

Micromanagement Customer Loyalty Competitive Advantage Short-term 45

Strategy Driven

AUGUST 8, 2016

Your job is to make yourself a winner BEFORE the proposal happens by creating conditions or terms that preclude others from either bidding or winning. You need to convince your buyer that there’s a long term cost, not simply a short term price. Are they are buying your price only — taking the lowest bid?

Proposal 50

Proposal Price Short-term Customer Loyalty 50

Strategy Driven

APRIL 8, 2011

In his groundbreaking new book, Brand Relevance : Making Competitors Irrelevant, David shows how any company can use the “brand relevance” strategy to achieve long-term, competitive success. Defining and Managing the Category or Subcategory. Brand Preference vs. Brand Relevance. Evaluating a Concept’s Prospects.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

MARCH 24, 2014

In short, it’s your ‘RAP.’ ’ It was a police term for a summary of what was factual about your past – your record of events – mostly bad. Culture is your long-term essence. Treat your people right and they will treat your customers beyond your expectations. It was a forerunner to Google.

Reputation 51

Reputation Airlines Loyalty Customer Loyalty 51

Harvard Business Review

MAY 31, 2018

A 2014 global survey of more than 600 C-suite executives and directors, conducted by the non-profit Focusing Capital for the Long Term (FCLT), reported that two-thirds of those surveyed said pressure for short-term results had increased over the previous five years. But it doesn’t have to be that way.

CEO 8

CEO Short-term Long-term McKinsey 8

Strategy Driven

MARCH 11, 2013

And your attitude, combined with your personal pride, will determine your short-term and long-term fate. There are too many possible issues to deal with in this short piece, but I do want to acknowledge it’s not always work related. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

How To 50

How To Short-term Customer Loyalty Training 50

Harvard Business Review

JANUARY 16, 2018

While the long-term consequences for users, journalists, media, friendships, Facebook itself, and the future of democracy (see: fake news) are uncertain and hard to judge, there are some lessons we can draw from the announcement. Purpose-driven companies have been shown to outperform their peers over the long term.

Short-term 9

Short-term Company Long-term Customer Loyalty 9

Harvard Business Review

SEPTEMBER 19, 2017

” Many managers can easily recite the business case for ethics: Who doesn’t want better risk management, deeper employee engagement, reduced regulatory costs, public trust, and a lure to purpose-driven Millennials? They are less subject to short-term operational pressures, and accordingly less risk-averse.

Ethics 14

Ethics Short-term Long-term Supply Chain 14

Harvard Business Review

MAY 4, 2017

How can you continuously defer short term profitability to grow your network effect? But as long as there is stickiness to be created, it’s a sensible strategy. Today, AWS is a much more valuable business for the company’s long-termism. When does your business actually make money? So is Facebook. So is Google.

Collison 9

Collison Net Present Value Company Short-term 9

Strategy Driven

MAY 21, 2012

I tend to work on more complex deals that have large decision making groups, and therefore can be quite a long cycle. Paul, Managing your time is not the answer. This will leave you in control of your short-term destiny, and allow you to mark a clearer path toward the bigger deal. Best regards, Paul. About the Author.

Committee 56

Committee Advertising Customer Loyalty Simon 56

Harvard Business Review

JULY 26, 2016

As China moves away from a manufacturing-driven economy to a more consumption and service-driven model, Chinese companies will have to find new ways of managing and motivating their employees. In the past, this belief was very much reflected in China’s customers’ preference for lower-quality but cheap products.

Incentives 8

Incentives Management Long-term Short-term 8

Harvard Business Review

MAY 29, 2012

telling a manager to maximize current profits, market share, future growth profits, and anything else one pleases will leave that manager with no way to make a reasoned decision. In effect it leaves the manager with no objective.". Some want to hold their shares for only a short time and care only about tomorrow's stock price.

Short-term 14

Short-term Long-term Objective Customer Loyalty 14

Harvard Business Review

JULY 25, 2017

While MROI is not usually public information, managers can use published financial statement data to estimate MROI for a competitor. And if you end up with a negative ROI, the project is harder to justify on financial terms. Comparing marketing efficiency with competitors. Holding themselves accountable.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

DECEMBER 19, 2016

CEOs should actively manage five specific tensions in today’s complex global business environment: Disruptive innovation versus leveraging the company’s core strengths. Manage costs — or add value? On the other hand, a highly differentiated offering is no longer a guarantee of long-term value creation.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

MARCH 7, 2014

With a technology focus, you might manage to launch a successful breakthrough, but your success will be short-lived because sustaining a technological advantage today is so difficult. Over time customers learn exactly what the brand stands for and come to trust that the brand will deliver it every time.

Brand 8

Brand Short-term Long-term Customer Loyalty 8

Harvard Business Review

JANUARY 24, 2012

On the sidewalk, an aspiring tan model flanks a manager-host, who wears a loud tie to go with the even louder voice he uses to solicit passersby. That may be fine, but it becomes a problem — a big problem — if all you have is hype that is driving customers to try a product that isn't good enough to inspire long-term loyalty.

PR 14

PR Long-term Metrics Short-term 14

Strategy Driven

JANUARY 22, 2020

This will have an obvious negative impact on your business in terms of productivity and revenue potential. Finding ways to enhance the customer experience can be a reliable way to grow your business and generate more sales. Take the time to get to know your customers and truly understand their needs. Final thoughts.

Short-term 68

Short-term Customer Loyalty Advertising Long-term 68

Harvard Business Review

MARCH 31, 2016

While financial incentive programs are popular, they may not achieve long-term behavior change; instead, they may lead to resentment and even rebellion among workers. Introducing short-term campaigns. In fact, they may even do more harm than good by promoting quick fixes as opposed to long-term progress.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

OCTOBER 12, 2016

How should companies rethink the value of a job, in terms of increased performance through machine intelligence? Conventional wisdom has long suggested that, as job performance increases, so does the value or return to the company. How long will it take the flying public to get comfortable putting their lives in the hands of a robot?

Airlines 8

Airlines Disaggregation Customer Loyalty Competitive Advantage 8

Harvard Business Review

MARCH 18, 2013

If all of this sounds familiar, then it should because not too long ago Apple faced a similar situation after its launch of the iPhone 5. How then can a new front-runner better manage market expectations and also strive to be more innovative? Samsung is now the undisputed leading vendor of mobile handsets and smartphones.

Brand 8

Brand Customer Loyalty Hedge Wilde 8

Harvard Business Review

NOVEMBER 11, 2013

Companies are often better at romancing than they are at long-term commitment. Before long, I found myself there every weekend — buying everything from plumbing supplies to paint to appliances. I left messages for the department manager. Finally, I talked to the store manager. The manager wasn’t in.

Company 8

Company Bottom-up Loyalty Customer Loyalty 8

Harvard Business Review

JANUARY 16, 2018

They had to choose between several combinations or “offers” that varied across dimensions such as airline, seat type, on-time arrival rate, and fare — similar to how customers would shop for fares on sites like Kayak or Expedia. We offered a similar exercise for wireless service customers.

Wireless 11

Wireless Airlines Brand Loyalty 11

Strategy Driven

OCTOBER 5, 2012

To say that business and its communities do not affect each other is short-sighted… and will make business the loser every time. If steadily built, the trust can be exponentially parlayed into successful long-term business relationships. Potlache is the ultimate catalyst toward Customer Focused Management.

Loyalty 57

Loyalty Bottom-up Strategic Planning Bond 57

Joseph Lalonde

MARCH 14, 2018

Every week I interview a top leaders in our world and do a secondary, short interview to discuss their challenges and healthy habits in these seven areas; 1) Physical, 2) Family, 3) Mental, 4) Financial, 5) Spiritual, 6) Career, 7) Personal – derived from Zig Ziglar’s “Wheel of Life”. Kevin Miller , host of the Zig Ziglar Podcast.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 23, 2014

Skilled managers have never been more critical to the success of firms than they are today. Not because employees can’t function without direction, but because managers play a vital role in talent management. In their place, the manager-employee dyad is the new building block of learning and development in firms.

Development 19

Development Management Performance Review Learning-by-Doing 19

Harvard Business Review

SEPTEMBER 10, 2014

Already, in his 1962 book Capitalism and Freedom Friedman had declared that “there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12