Brigette Hyacinth

NOVEMBER 20, 2020

In the short term, they may produce results but in the long run they leave a trail of destruction in their path. “It Engaged employees drive higher customer satisfaction and boost the bottom line. The corporate world is littered with such micromanagers. We hire smart people so they can tell us what to do.” ?

Micromanagement 98

Micromanagement Customer Loyalty Competitive Advantage Short-term 98

Great Leadership By Dan

JULY 2, 2015

Make it the first order of business to drive the metrics of customer loyalty and customer profitability. This type of tactical kick-start will help you gain the momentum you need for the long-term success of the CCO. Engage the leadership team to be personally involved in guiding version 1 of the five competencies.

CEO 120

CEO Succession Customer Loyalty Tactics 120

Coaching Tip

SEPTEMBER 26, 2013

" CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW " by Libby Gill reveals how strong branding can create awareness , provide authentic value, motivate customers to act and build long term customer loyalty based on trust. What is a Market Presence?

Marketing 97

Marketing Self-aware Customer Loyalty Short-term 97

Strategy Driven

MAY 15, 2017

Consider your target demographic, budget, and your goals in both the short and long term. It may cost a little in the short term, but is vital for the long term. When a customer raises a question, don’t wait a week before you answer them. Without one, you are destined to fail.

How To 55

How To Short-term Budgeting Long-term 55

Brigette Hyacinth

JUNE 3, 2019

In the short term, they may produce results but in the long run they leave a trail of destruction in their path. “It Engaged employees drive higher customer satisfaction and boost the bottom line. The corporate world is littered with such micromanagers. We hire smart people so they can tell us what to do.” ?

Micromanagement 45

Micromanagement Customer Loyalty Competitive Advantage Short-term 45

Strategy Driven

AUGUST 8, 2016

Your job is to make yourself a winner BEFORE the proposal happens by creating conditions or terms that preclude others from either bidding or winning. You need to convince your buyer that there’s a long term cost, not simply a short term price. Are they are buying your price only — taking the lowest bid?

Proposal 50

Proposal Price Short-term Customer Loyalty 50

Strategy Driven

FEBRUARY 22, 2016

A formula for long-term disaster. Oh, you may have some short-term success, but when you go home at night, you’ll be drowning your misery in television, beer, and in general anything but preparation for the next day. CLUE: The worst reason to keep a job is because you’re making a lot of money. Attitude starts from within.

Long-term 50

Long-term Charisma Customer Loyalty Short-term 50

Strategy Driven

APRIL 8, 2011

In his groundbreaking new book, Brand Relevance : Making Competitors Irrelevant, David shows how any company can use the “brand relevance” strategy to achieve long-term, competitive success. Brand Relevance provides the tools companies need to generate innovative offerings that can create long-term financial success.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

MARCH 11, 2013

And your attitude, combined with your personal pride, will determine your short-term and long-term fate. There are too many possible issues to deal with in this short piece, but I do want to acknowledge it’s not always work related. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

How To 50

How To Short-term Customer Loyalty Training 50

Harvard Business Review

MAY 31, 2018

A 2014 global survey of more than 600 C-suite executives and directors, conducted by the non-profit Focusing Capital for the Long Term (FCLT), reported that two-thirds of those surveyed said pressure for short-term results had increased over the previous five years. But it doesn’t have to be that way.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

JANUARY 16, 2018

While the long-term consequences for users, journalists, media, friendships, Facebook itself, and the future of democracy (see: fake news) are uncertain and hard to judge, there are some lessons we can draw from the announcement. Purpose-driven companies have been shown to outperform their peers over the long term.

Short-term 9

Short-term Company Long-term Customer Loyalty 9

Strategy Driven

MARCH 24, 2014

In short, it’s your ‘RAP.’ ’ It was a police term for a summary of what was factual about your past – your record of events – mostly bad. Culture is your long-term essence. Treat your people right and they will treat your customers beyond your expectations. It was a forerunner to Google.

Reputation 51

Reputation Airlines Loyalty Customer Loyalty 51

Harvard Business Review

SEPTEMBER 19, 2017

While there is a business case for integrity, an organization that embraces it must make a conscious decision to prioritize the long term, the intangible, and the existential over the specific and measurable. They are less subject to short-term operational pressures, and accordingly less risk-averse.

Ethics 14

Ethics Short-term Long-term Supply Chain 14

Harvard Business Review

MAY 4, 2017

How can you continuously defer short term profitability to grow your network effect? But as long as there is stickiness to be created, it’s a sensible strategy. Today, AWS is a much more valuable business for the company’s long-termism. When does your business actually make money? So is Facebook. So is Google.

Collison 9

Collison Net Present Value Company Short-term 9

Strategy Driven

MAY 21, 2012

I tend to work on more complex deals that have large decision making groups, and therefore can be quite a long cycle. This will leave you in control of your short-term destiny, and allow you to mark a clearer path toward the bigger deal. It’s the feeling of being out of control, and being the master of my own destiny.

Committee 56

Committee Advertising Customer Loyalty Simon 56

Harvard Business Review

MAY 29, 2012

Some want to hold their shares for only a short time and care only about tomorrow's stock price. Others are investing for retirement or to pay for a child's college tuition, and care about long-term returns. The old "efficient markets" idea that stock prices perfectly measure future returns has long been discredited.)

Short-term 14

Short-term Long-term Objective Customer Loyalty 14

Joseph Lalonde

MARCH 14, 2018

Every week I interview a top leaders in our world and do a secondary, short interview to discuss their challenges and healthy habits in these seven areas; 1) Physical, 2) Family, 3) Mental, 4) Financial, 5) Spiritual, 6) Career, 7) Personal – derived from Zig Ziglar’s “Wheel of Life”. Kevin Miller , host of the Zig Ziglar Podcast.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JULY 26, 2016

This is a problem, because for obvious reasons, in a service-oriented economy, companies need employees motivated to create not only short-term financial gains, but also long-term non-tangible outcomes for both the company and customers. In turn, such service-oriented focus should result in long-term profits.

Incentives 8

Incentives Management Long-term Short-term 8

Harvard Business Review

SEPTEMBER 10, 2014

Already, in his 1962 book Capitalism and Freedom Friedman had declared that “there is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12

Harvard Business Review

JULY 25, 2017

And if you end up with a negative ROI, the project is harder to justify on financial terms. “But sometimes, the incremental financial value attributable to marketing derives from its ability to increase customer loyalty and reduce customer churn. What Are the Challenges of Calculating MROI?

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

MARCH 7, 2014

With a technology focus, you might manage to launch a successful breakthrough, but your success will be short-lived because sustaining a technological advantage today is so difficult. And with a strong brand focus, it is much easier to make swift decisions that are consistent with the values the company hopes to embody for its customers.

Brand 8

Brand Short-term Long-term Customer Loyalty 8

Strategy Driven

JANUARY 22, 2020

This will have an obvious negative impact on your business in terms of productivity and revenue potential. Finding ways to enhance the customer experience can be a reliable way to grow your business and generate more sales. Take the time to get to know your customers and truly understand their needs. Final thoughts.

Short-term 70

Short-term Customer Loyalty Advertising Long-term 70

Harvard Business Review

APRIL 17, 2013

The common thread is that today''s model of capitalism overemphasizes short-term financial data and neglects information that gets at the true sources of sustainable value creation — things like innovation, brand equity, customer loyalty, and key stakeholder relationships.

Report 8

Report Short-term Press Release Compliance 8

Harvard Business Review

DECEMBER 19, 2016

On the other hand, a highly differentiated offering is no longer a guarantee of long-term value creation. For CEOs, the mandate to identify, assess, and seize opportunities rapidly is indisputable — but it cannot be achieved at the expense of quality, which is the bedrock of brand value and customer loyalty.

CEO 8

CEO Supply Chain Disruptive Innovation P&L 8

Harvard Business Review

JANUARY 24, 2012

That may be fine, but it becomes a problem — a big problem — if all you have is hype that is driving customers to try a product that isn't good enough to inspire long-term loyalty. customer loyalty), product usage level (i.e. customer utility) begin to sing.

PR 14

PR Long-term Metrics Short-term 14

Harvard Business Review

JULY 13, 2011

billion to Google just a few short months ago, in November of 2010. As customers grow more sophisticated, more numb to the idea of a daily email which may or may not offer them something they want and competitors come up with more fine-tuned offers, Groupon's model shows some vulnerability. Give it a 2. billion slip away.

Business Model 15

Business Model Discount IPO Customer Loyalty 15

Harvard Business Review

JANUARY 19, 2011

It tackles both long-term and short-term sustainability challenges. Given those science-based plans, Ford is investing in the long-term — the sexy, new EV market that everyone is going after — and rolling out a series of efficiency technologies in the existing, combustion-engine fleet.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

MARCH 31, 2016

While financial incentive programs are popular, they may not achieve long-term behavior change; instead, they may lead to resentment and even rebellion among workers. Introducing short-term campaigns. In fact, they may even do more harm than good by promoting quick fixes as opposed to long-term progress.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

JANUARY 23, 2014

Gone are the comprehensive career management systems and expectations of long-term employment that once functioned as the glue in the employer-employee contract. Not because employees can’t function without direction, but because managers play a vital role in talent management. Remember the Peter Principle?

Development 19

Development Management Performance Review Learning-by-Doing 19

Harvard Business Review

FEBRUARY 19, 2016

In short, these two studies suggest that effective digital recognition programs can help scale organic praise, have a high ROI, and lead to significantly higher levels of employee performance and engagement, as well as increased customer loyalty, as measured by net promoter scores. And those numbers are actually conservative.

ROI 8

ROI Customer Loyalty Loyalty Short-term 8

Harvard Business Review

OCTOBER 12, 2016

How should companies rethink the value of a job, in terms of increased performance through machine intelligence? Conventional wisdom has long suggested that, as job performance increases, so does the value or return to the company. How long will it take the flying public to get comfortable putting their lives in the hands of a robot?

Airlines 8

Airlines Disaggregation Customer Loyalty Competitive Advantage 8

Harvard Business Review

MARCH 18, 2013

If all of this sounds familiar, then it should because not too long ago Apple faced a similar situation after its launch of the iPhone 5. In short, it is an Android phone that wants to stand out more as a Samsung made and operated phone. Samsung is now the undisputed leading vendor of mobile handsets and smartphones. Brand confidently.

Brand 8

Brand Customer Loyalty Hedge Wilde 8

Harvard Business Review

NOVEMBER 11, 2013

Companies are often better at romancing than they are at long-term commitment. Before long, I found myself there every weekend — buying everything from plumbing supplies to paint to appliances. They’d taken so long, I was told, because the hinges I had were no longer being made. Customer service'

Company 8

Company Bottom-up Loyalty Customer Loyalty 8

Harvard Business Review

JANUARY 16, 2018

They had to choose between several combinations or “offers” that varied across dimensions such as airline, seat type, on-time arrival rate, and fare — similar to how customers would shop for fares on sites like Kayak or Expedia. We offered a similar exercise for wireless service customers.

Wireless 11

Wireless Airlines Brand Loyalty 11

Strategy Driven

OCTOBER 5, 2012

To say that business and its communities do not affect each other is short-sighted… and will make business the loser every time. If steadily built, the trust can be exponentially parlayed into successful long-term business relationships. Potlache is the ultimate catalyst toward Customer Focused Management.

Loyalty 60

Loyalty Bottom-up Strategic Planning Bond 60