Eric Jacobson

FEBRUARY 7, 2022

Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Second, it can attract fellow travelers. These are: Motivational : attract and retain a more motivated and inspired workforce. Directional : greater clarity on strategic choices and direction.

How To 65

How To Customer Loyalty Operations Objective 65

Chart Your Course

AUGUST 14, 2012

If you take care of your customers they tell their friends about your business and will in the long run end up spending more money. If you travel as much as I do, you are probably familiar with the “Three G’s” as it applies to airport fare—Grumpy, Grouchy and Gross. Here are seven steps to build customer loyalty.

Newsletter 154

Newsletter CRM Customer Loyalty Collins 154

Harvard Business Review

SEPTEMBER 27, 2011

I travel a lot, as do many of the executives I talk to. Like many travelers, my plans — a cruise in the Atlantic with my family — were severely disrupted by Irene. What options did I have for changing our travel plans without incurring ridiculous charges? I have my own horror stories, of course.

Travel 15

Travel Airlines Customer Loyalty Power 15

HR Digest

JULY 29, 2019

58% of the respondents agree that having a strong travel culture brings valuable business results. . Though, only 31% believe that they have a strong travel culture in place in their company. 77% of those with a strong travel culture work with a single travel management company (TMC).

Travel 99

Travel Customer Loyalty Company Loyalty 99

Strategy Driven

JUNE 9, 2014

Teach customer loyalty, not customer satisfaction. Customers may never be satisfied but will continue to do business with you based on your perceived value. Teach salespeople to ‘ask’ questions about the customer rather than ‘tell’ about their product. Get internet savvy. Then stay there.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

FEBRUARY 24, 2014

As a traveler, I can’t do this every day. Talk travel. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Customer Loyalty 52

Customer Loyalty Competitive Advantage Travel Seminar 52

Harvard Business Review

MAY 13, 2011

It can't be to build customer loyalty; people loathe it. Caesars (formally Harrah's with its world-famous customer loyalty program) has only just begun experimenting with smartphone and mobile web applications. Shall we call them "applipromos"?

Travel 15

Travel Hotels Customer Loyalty Discount 15

Strategy Driven

OCTOBER 14, 2013

Mostly on major airlines, but because I’m more interested in flying non-stop than getting travel miles or points, I take whatever airline is most convenient for my schedule. And customers love it. It’s caring people serving traveling people in need. As you may know, I’m a regular flyer. About 200 flights a year.

Airlines 58

Airlines Open-book Customer Loyalty Competitive Advantage 58

Strategy Driven

AUGUST 26, 2013

’ For your photos, your travels, your creativity, your career, your achievements, your cute kids, your passions, and your family. You don’t have to be a writer, just a smartphone user. Very few words are needed – just photos and short videos. There’s a chance to be ‘liked.’ There’s a chance to comment.

Media 64

Media Follow-up Customer Loyalty Competitive Advantage 64

Strategy Driven

JUNE 8, 2015

Personally, I define myself as a father, a grandfather, a friend, a writer, a speaker, an idea person, a happy person, a thinker, a traveler with endless wanderlust, and a lover of fun and fine things. I get loyalty by giving loyalty. Contrary to what you might think, I’m not a 'people person.' I’m a one-on-one person.

Open-book 50

Open-book Loyalty Mission Statement Customer Loyalty 50

Strategy Driven

AUGUST 5, 2013

If I play the right song for you, I can take you back to your first date, first kiss, summer romance, travel, school, riding in a car, first wedding dance, even your first divorce. And if you hear that same song 20 years later, it instantly transports you back to the exact time and place you first heard it. Compelling, clear, haunting music.

Transportation 68

Transportation Open-book Customer Loyalty Competitive Advantage 68

Strategy Driven

JANUARY 20, 2014

I want to write, speak, travel, learn, read, and have meaningful family time. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

JANUARY 13, 2014

For me, it’s traveling to The Great Wall of China. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Customer Loyalty 50

Customer Loyalty Document Competitive Advantage Seminar 50

Strategy Driven

JUNE 23, 2014

I find that customers in the travel industry shop for prices but after the prices are given the customer will disappear before any real discussion takes place. You’re just sending out a proposal on a wing and a prayer and hoping. Best regards, Jeffrey. Jeffrey, I’ve recently moved into cruise sales. About the Author.

Hotels 62

Hotels Proposal Price Follow-up 62

Strategy Driven

AUGUST 7, 2019

In this digital age, customer feedback travels fast, and many people rely heavily on the reviews of other consumers when making purchasing decisions. Be honest with your customers and never promise more than you can deliver. Consider installing customer support technology like life chat software. Brand reputation.

Reputation 11

Reputation Customer Loyalty Brand How To 11

Strategy Driven

FEBRUARY 3, 2014

I’ll be posting on-the-road insights from my travels, kitchen thinking, morning thinking, ideas I captured from reading, and the most important ideas I’m capturing from and for my daughters and granddaughters. There’s an opportunity in Instagram for you to create a leadership position. On salesblog.com (pretty good URL, eh?)

Blog 50

Blog Customer Loyalty Competitive Advantage Books 50

Strategy Driven

SEPTEMBER 10, 2012

I’m traveling to Warsaw, Poland, next month to deliver two public seminars. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Globalization 50

Globalization Mission Statement Human Capital Seminar 50

Harvard Business Review

MAY 17, 2017

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. Like Southwest, JetBlue focuses on people over planes, with a mission to “bring humanity back to air travel.” ” Other carriers fly airplanes that carry people.

Airlines 15

Airlines Strategy Business Model Metrics 15

Harvard Business Review

JANUARY 23, 2012

But delighting your customers may be a waste of time and energy. In fact, most customers just want a simple, quick solution to their problem. Exceeding customer expectations has a negligible impact on customer loyalty.

Customer Loyalty 15

Customer Loyalty Webinar Loyalty Download 15

Harvard Business Review

APRIL 3, 2015

Just a few months ago, I was wrapping up a busy year of travel to wait out the last few weeks of my third pregnancy. Travel, Inc., An editor at the highly influential magazine Travel + Leisure picked up the cause, and helped me push it out to additional networks. and Fortune Magazine. My Twitter feed exploded.

Media 8

Media Airlines Travel Brand 8

The Horizons Tracker

SEPTEMBER 4, 2019

Indeed, the researchers illustrate how smarter unbundling can create significant cost-saving opportunities as passengers are not required to pay for things they don’t need, whilst offering discounts to customers who may otherwise pass on certain extras can increase sales.

Airlines 60

Airlines Discount Price Travel 60

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. The average U.S. Early adopters could benefit considerably.

Loyalty 13

Loyalty Customer Loyalty Travel Hotels 13

Strategy Driven

JANUARY 22, 2020

Recent research by American Express found that 33 percent of customers will consider switching companies following a single experience of bad customer service. Businesses should also be aware that negative feedback travels extremely fast and far in the modern world, particularly via social media platforms.

Short-term 70

Short-term Customer Loyalty Advertising Long-term 70

Harvard Business Review

NOVEMBER 22, 2016

The financial services firm USAA prizes its relationships with customers and consistently earns the highest customer loyalty scores in the industry for both its U.S. The high level of trust affords USAA access to copious customer data that it uses to inform personalized cross-selling and upselling.

Insurance 8

Insurance P&L CRM Telecommunications 8

Harvard Business Review

OCTOBER 26, 2012

In our experience, the most fruitful insights come from combining transaction data (such as purchase amounts over time), browsing data (including mobile), and customer service data (such as returns by region). Panel data from companies like Nielsen and Compete provide access to a full set of customer actions of about 2 million people.

Retail 12

Retail Loyalty Customer Loyalty ROI 12

Harvard Business Review

JANUARY 24, 2012

Restaurant type two: You want to have a couple of special dinners during your travels so you've done some careful research prior to your trip. customer loyalty), product usage level (i.e. customer utility) begin to sing. "Would you like to come in and eat 'world famous x'? Or maybe try the daily cocktail special?".

PR 15

PR Long-term Metrics Short-term 15

N2Growth Blog

JULY 19, 2011

The bottom line is that I love to travel and watch movies and I don’t think it makes me an escapist. In fact, I believe the evidence is clear that a business can create a strong strategic advantage in sustainability if they find no ethical flaw in what I’ve coined as “Addiction Marketing&#.

Marketing 310

Marketing Tactics Brand Ethics 310

Harvard Business Review

APRIL 7, 2014

For the most part, there still are no good alternatives to air travel and far too frequently, the disruptive point-to-point carriers simply don’t fly the routes that compete with the major incumbents. Because, before disruption is on the horizon, there is generally no other game in town. This is where most of our organizations fall down.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Joseph Lalonde

MARCH 14, 2018

It’s harder when I travel, but I’m getting creative when I have to dine out, and I know what foods are good for me, and which ones I need to avoid. Lastly, I do not forget to take care of myself by exercising and traveling. Bell, Customer Loyalty Consultant and author at [link]. Curiosity and passion.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

APRIL 24, 2012

Disney's business models span the media, entertainment, toy, apparel, and travel industries. Apple's retail outlets yield them additional margin on their core products and more sales of high-margin accessories, but also yields huge strategic advantage via deeper customer insights and stronger customer loyalty.

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

MARCH 29, 2011

Palma Cay is Alegre's newest flagship hotel, and I think I can make it work with lower prices to the key travel agencies, tour operators, and online portals. But the tour operators and travel agencies that Alegre had always relied on to fill rooms were having trouble selling any resorts, and bookings were particularly slow for Palma Cay.

Case Study 10

Case Study Hotels Price Decentralization 10

Harvard Business Review

OCTOBER 19, 2015

But two-thirds of marketers think the reverse: that loyalty programs are a way for consumers to show their loyalty to brands. You can see this disconnect in how brands talk about loyalty. The phrases “brand loyalty” and “customer loyalty” often mean the same thing.

Loyalty 8

Loyalty Brand Customer Loyalty Airlines 8