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The Slow Progress Being Made With AI In The UK

The Horizons Tracker

The laggards are generally suffering from outdated technology, poor data quality, and a lack of internal knowledge. The top causes for failure include lack of data quality (36%), lack of expertise within the organisation (34%), poorly conceived strategy (31%) and lack of an integrated development environment (27%).

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Leading in a New Direction - 3 Techniques for Thinking up New Business Ideas

Great Leadership By Dan

What if you substituted desserts for food, and ran a fast casual, high quality desserts restaurant? C = Combine - Could you combine the delivery option of a fast-food restaurant with your own restaurant’s quality food, to create an affordable, quality-food delivery service? M = Magnify – magnify one aspect.

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3 Major Challenges Financial Institutions Face When Implementing Business Insight Technology

Strategy Driven

If you’ve been in the market for new business insight technology, such as a financial services analytics solution, the benefits of these are obvious. Also worth explaining to your colleagues is that the tech will put you in a highly competitive position: that of an early adopter.

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Creating Scalable Opportunities For Lifelong Learning

The Horizons Tracker

The same is true for universities, as the changing demands of the labor market place intense demands on universities to respond in kind, and many report that they lack the skills among their faculty to provide the education the market demands. Lifelong learning. Global appeal.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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Produce Content Marketing That Customers Care About

Harvard Business Review

Consider Adobe’s new content-marketing strategy. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time. Adobe then went on a content-marketing spree. They used content marketing for thought leadership, in the true meaning of the term.

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Personal Needs vs. Customer Relationships

Strategy Driven

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Powerful Role of Trust.

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