Harvard Business Review

MAY 13, 2014

and other developed markets? But Chinese companies of all sizes are already operating in the U.S. For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain. When a Chinese company operates in the U.S., in a big way. This assumption is false.

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. They get it.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

MAY 30, 2014

For over 50 years, Wal-Mart has pursued essentially the same strategy of “offering the lowest price so its customer can live better.” But the capabilities — from merchandising to managing store staff and operating the supply chain — are very different for a small-store format. How Samsung Gets Innovations to Market. Strategy'

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". They saw the announcement and were livid.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

OCTOBER 26, 2011

This same trend is now playing out in the solar energy sector: yesterday's startups FirstSolar and SunTech are becoming today's acquirers, and GE's acquisition of thin-film solar company PrimeStar Solar earlier this summer is intended to allow the giant to go head-to-head with FirstSolar for the thin-film market.

Energy 10

Energy Finance IPO Biotechnology 10

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

MAY 6, 2015

The inventors, who publicly announced this new approach in March, say they were inspired by the film “Terminator 2” – specifically the scene where a robot reshapes itself after having melted into a puddle. The market is taking these claims seriously, as well. Another promising development is multi-jet fusion.

Chemicals 8

Chemicals Technology Industry Film 8

Harvard Business Review

FEBRUARY 22, 2012

This Sunday many of us will be watching the red carpet arrivals and cheering for our favorite actresses, actors, and films at the 84th annual Academy Awards. Winning an Oscar not only signals the high quality of a film, but also creates a marketing windfall. Dynamic pricing seems fairer to consumers.

Price 12

Price Film Constraint Media 12

Strategy Driven

MARCH 31, 2011

Welcome to the paradigms that many of us have operated under for some time. price verification, inventory control). Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Pass the bar exam.

Transportation 70

Transportation Consultative Film Strategic Planning 70

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JANUARY 21, 2013

Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life? Not knowing the right market for NeXT computer. Recruiting John Sculley as CEO of Apple.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. The results were amazing. That’s the power of shrinking to grow.

Company 8

Company How To Business Model Engineering 8

Harvard Business Review

JULY 17, 2012

To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. to "What does our innovation really ask customers to become?" Today's Web 2.0

Human Capital 15

Human Capital Supply Chain Kaizen Innovation 15

Harvard Business Review

JULY 17, 2012

To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. to "What does our innovation really ask customers to become?" Today's Web 2.0

Human Capital 12

Human Capital Supply Chain Kaizen Innovation 12

Harvard Business Review

JANUARY 4, 2013

What makes it all that more interesting, is that those fictional numbers aren't even close to the staggering reality of how many drones are in operation. But this is just the beginning — industry analysts predict the market to double in less than a decade. The efficiencies come with 100% robotic operation.".

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

MAY 25, 2012

The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. This approach can be applied beyond product features to business models and operating approaches as well.

Ries 15

Ries Business Model Entrepreneur Agility 15

Harvard Business Review

JUNE 3, 2016

But they hoped that the benefits would extend far beyond this objective — that the project would introduce the Opera staff to new ways of thinking that offered the potential to fundamentally change how it operated. They got useful input on menu items and prices. The SFO teams found this autonomy liberating.

Audience 8

Audience Brainstorming Project Class 8